Case study: The first step to optimizing the promotion

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A few days ago Job-hopping to a watch brand company when the network promotion director. The first job after taking over is to optimize the structure and code of the entire website. After the structure and code optimization results are still very obvious, after all, a good start is half the success. If we compare the search engine to a company, then the structure of the site is to represent your degree of a diploma, imagine if you do not have a diploma, those big companies will look at you, let alone to seek better development. Although the weight of the site is affected by a variety of uncertainties, but the site's infrastructure is to do strong and big Foundation. Next to share with you the site structure and code optimization process!

1, the website theme keyword analysis and modification, at the same time to keywords, contnet optimization.

From the above picture we can see that the title and keyword there is a large number of duplication phenomenon. Should be changed to: Company name + core keywords + hot keyword title is good, so both concise and can highlight the weight, will be more in line with the appetite of the search engine. Because the keyword to the website theme has the guiding function, therefore does not suggest the company name to be same, but the description takes the company name as the beginning, more has the originality and the independence, the search engine prefers the original thing.

2, the site's channel page URL address to rewrite, so that the site contains the English name of the keyword. such as: (Enhance the relevance of the Web site and key division to help improve the site rankings). In order to avoid rewriting the URL address let search engine to make a duplicate content, but not included or low weight problem, here must be the original URL of the 301 redirect. The following figure is a 301 page-skipping method:

3, standardize the website code, the homepage file size does not surpass 100kb, by adopting the base label, reduces the label the complexity. The entire website series only uses H1, Div, Li, dd, B, I and so on the base label, and carries on the authentication of the World Wide Web, the webpage wrong language cannot surpass 50. (using the most basic tags to reduce file size, making the entire site code more concise, clear, search engines easier to crawl to the theme of the site)

4, add site map, subdomain 301 Redirect, 404 error page, robot robots, reasonable use of nofollow tag, and add channel related article module, article page related article module.

A good beginning is half the success, if you want to make your station stronger and bigger, the website infrastructure and code will be your first step to optimize the promotion!!

The above article for the Swiss Watch network http://www.gudoi.com new space-time table industry finishing release