Catering O2O: Only 30 Courses profit 63%

Absrtact: Only sell 30 courses, per capita consumption 30, margin 63%, table turnover rate of 58 times. Chongqing has such a restaurant brand: The store is not big, each shop in two hundred or three hundred flat around, decoration general, all open in Ultra, the whole shop only sell 30 courses, vegetables have two kinds of stone pot dishes and

Only sell 30 courses, per capita consumption of 30, margin 63%, table turnover rate 5–8 times.

Chongqing has such a restaurant brand: The store is not big, each shop in two hundred or three hundred flat around, decoration general, all open in Ultra, the whole shop only sell 30 courses, vegetables have two kinds--stone pot vegetables and simmer soup, but in Chongqing created a peer are not likely to appear ———— noon and evening are lined up, A dining chair one day the turnover rate is 5--8 time, the best store uses 11 times, the noon time period uses 3 times, the evening 4-5 times. The peer review said it would be difficult to get people in Chongqing to queue up, but the store did. This is different from the traditional catering business model, but also attracted a group of food and beverage peers to visit the study. This is the nine pot.

A shop only sell 30 courses, the realization of Chinese food "delicious", fast food "fast" docking

In nine pots, only 30 courses. So positioning, management Zhou Zuze said, the purpose is a word: quick. He wants to create a business that is different from traditional Chinese food and fast food: dishes have Chinese food "delicious, flavoursome", but the "speed" of fast food. To achieve these two points of complementarity, how to design a series of products to achieve, is the most critical. The culinary Zhou Zuze selected the stone pot dish.

He said, to "fast", the product must be able to advance prefabrication, to want to eat, must maintain temperature, stone pot dishes the biggest characteristic is to be able to heat preservation, just can connect the two. Reporter in nine pot to see, all the dining table is steaming, the fragrant stone pot dish, exclusively's characteristic stone pot utensils became the nine pots the biggest characteristic and the Peugeot.