Xinhua News (reporter Yidongfang) yesterday, CCTV in Beijing held the first CCTV Spring Festival Gala Conference, the release of the Web Spring Festival evening official website and party mascot love him (her) rabbit. The positioning of CCTV's Spring Festival gala is the continuation and expansion of the traditional brand, which is the important practice of CCTV's "opening the Spring Festival Gala" and the new Media development strategy. The Web Spring Festival Gala will produce 6 parties, 120 minutes per game. Network Spring Festival Gala will fully display the cultural characteristics of the Internet, highlighting the grassroots, interactive, participatory, a large number of collection and interaction, to achieve "0 distance contact, 0 threshold participation", so that users become the protagonist. From the network collected from the grassroots, will be with the star with the Taiwan exhibition talent. The first network Spring Festival evening will be in lunar late prime time in CCTV 3 sets of comprehensive arts channel premiere, the network synchronized live. The 2nd and 6th Games will be broadcast on the four platforms of Chinese network TV station, mobile phone, IPTV and car bus and Sohu network in the arrest.
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