CCTV "Weekly quality report" Exposure net buy shampoo disorderly Elephant

8 Bottles of shampoo only 3 bottles are authentic, this is the CCTV "weekly quality report" Exposure of the Internet to buy shampoo disorder, so that the recent development of the rapid growth of the daily electricity business channel again questioned.

In the industry experts see, in recent years, B 2C online cosmetics penetration rate is rising rapidly, the "weekly quality Report" or to a certain extent to affect the daily development of electricity business channels. And Innocent was involved in the mall, Suning and other platform cooperation, and the company in the days of the cat has also opened a flagship store.

Foreign brands are most seriously imitated

Data show that China is the world's largest sales of shampoo products, shampoo production has reached more than 300,000 tons, the total output value of 35 billion, an annual increase of more than 15%. At present, there are more than 2000 shampoo manufacturers, nearly 4,000 brands in the market fierce competition. According to the market share can be divided into the roughly classified as Procter and Gamble Unilever, joint venture brand, domestic brand three lineup.

According to the industry to provide data, the current market share of Procter and Gamble about 50, plus Unilever with the Guinness, Hazeline, Qingyang and other brands, both the market share of up to 7 0.

The most commonly copied shampoo is the P & G, Unilever camp. In the recent case of the counterfeit shampoo detected by the Jiangsu Police, the related products were counterfeit, including the best-selling products such as Hai Fei Silk and Unilever, which were exposed to 27 provinces and cities nationwide. However, Guangdong Daily Chemicals Trade Chamber of the former deputy Secretary-General Iwaya told the south are reporters, the current domestic shampoo products in the electricity business channels accounted for is not very high. "For many big names, if the development of the electricity business channel, it is bound to arouse the dissatisfaction of existing dealers." As we all know, the electric business channel has been labeled ' low price '. ”

It is understood that at present, such as Jingdong Mall, when the mall and other electric dealers, its products have two different sales system, one is their proprietary system, the second is the third party into the merchant system. Relatively speaking, the supply of proprietary systems more reliable, generally authorized from the manufacturers directly to take the goods, or from the qualified Third-party channels to take the goods. Rather than the proprietary system, because it may be from trading companies such as non-official website purchase, the possibility of counterfeit products will be relatively high.

It is for this reason, the day of the industry analysts also yesterday, the CCTV exposure to protect the product of the Electronic Business channel fakes problem, to the Procter and Gamble and Unilever, the impact of geometry to be analyzed. But to be sure, multinational brands at this stage is not willing to line up the channel to harm the line.