CDMA industry chain established Channel Alliance social sales surge to 70%

October 13 News Although the CDMA pattern, Telecom is still the "lead eldest brother", but the channels of spontaneous voice more and more strong, recently, the CDMA mobile phone industry chain in Shenzhen and many other places set up a mobile channel alliance.　　Channel Alliance has more than 200 channels at all levels to participate in, including the country package, the provincial package, and other levels of the agent platform, in addition to the audio, Eschde, Yulong cool faction, such as well-known manufacturers and channels to participate in, and even mobile phone dealer channels to join in.　　And from the internal China Telecom data show that, through the efforts of all parties, CDMA mobile phone through the channel sales ratio has increased from 6% to 70%, the strength of the channel ratio, showing the natural growth of the CDMA industry chain. CDMA industry chain spontaneously set up channel Alliance "CDMA Channel Alliance has been established for some time, there are more than 200 channels at all levels to participate in the hope that through the integration of national package, provincial package, parcel and other levels of proxy platform channel resources and channel advantages, improve China Telecom Wings mobile phone products Sales Coverage", recently,　　A well-known Chinese-made brand of mobile phone manufacturers based in Shenzhen, said.　　This CDMA channel Alliance is actually a kind of handset enterprise and the dealer spontaneous behavior, the day sound, the Eschde, the Yulong and so on famous manufacturer and the channel merchant participation, even the Shanzhai phone dealer channel also joins in. This "alliance" seems to be working well.　　One of the handset makers involved said, "At present, the role of the alliance is very large, in some mobile phone companies have been transformed into partnership programs, that is, all levels of dealers have become partners, through the interest mechanism of a loss, a proud, many local dealers also borrow opportunity to amoy a bucket of gold.　　Social sales soared from 6% to 70% in fact, the CDMA channel Alliance may not even be known to China Telecom headquarters when it was first established, which actually reflects the natural growth of the CDMA industry chain. Internal documents show that last October, China Telecom just took over the C NET, CDMA mobile phone by the operator sales ratio of up to 94%.　　In other words, the proportion of CDMA handsets sold by social channels is only 6%, and most CDMA handsets are sold through channels such as the operators ' own business hall.　　This situation has pros and cons, but after China Telecom has been very positive to promote the development of CDMA industry chain, CDMA terminal socialization. In this case, China Telecom Terminal Management Center of a document also clear operational thinking: Chinese telecom Group will strengthen the implementation of CDMA terminal procurement and sales socialization, a small number of selected centralized procurement supplemented by the operation of ideas, fully mobilize and play manufacturers, agents and provincial companies enthusiasm and leadership.　　For products that have been recognized by the market, manufacturers (or their designated agents) can organize their own sales, provincial companies can also purchase and organize their own sales, or by the provincial companies to organize social channels for procurement and sales. In other words, to this point, the Chinese telecom provinces, cities and municipalities around the company sales of CDMA mobile phone enthusiasm was first mobilized. ButMore important is to vigorously expand social channels and socialized sales. As of May, the proportion of China Telecom's social channel for CDMA mobile phones has reached 34%, up 28% from 6% last year.　　However, China Telecom is still not satisfied, after Wang in the industry meeting released a new signal, "China Telecom's determination is very obvious: in addition to the need for special customized mobile phones, CDMA terminal channel is still gradually socialized."　　"Although CDMA handset sales have been converted from 100% of China Telecom underwriting to more than 30% social channel sales, this is not enough, we will be further back", at that time, Wang so stressed.　　Since then, China Telecom began to cooperate with the day sound, Eschde, Protec, Putian too power to launch thousands of 3G mobile phones and other joint procurement, as of this year August, the social procurement of CDMA mobile phone sales ratio has more than 70%, four of major power generation to participate in promoting the provincial contractors, contractors and retailers sales enthusiasm. 3G Terminal Sales is more obvious, China Telecom also concentrated sales and socialization of sales, many companies are beginning to join a series of processes. In the recent total of 400多万部 thousand 3G mobile phone procurement, the vast majority of the four major players signed the contract to complete.　　The CDMA mobile phone channel Alliance mentioned above obviously has its function in this situation, which is beneficial to the deeper channel. Mobile phone models have reached more than 500 October 20 or so, is China Telecom will be released in the third quarter of the date of earnings.　　"The socialization of terminal operations is only a means, operating data is to consider the fundamental of China Telecom," before the financial results, the famous investment bank Nomura Securities.　　According to the data released before, as of January this year, the number of CDMA manufacturers from the original 31 manufacturers to participate in the increase to more than 50 manufacturers; this January-May, a total of 160 manufacturers to become China Telecom CDMA terminal industry chain partners, compared with 50 at the end of last year, an increase of 110.　　China Telecom held a CDMA terminal industry chain conference in Nanjing in September this year, when the participating CDMA handset manufacturers have more than 160, netbooks, data cards are more than 30, design company more than 40. On the model, China Telecom last year set up the first batch of 5 million CDMA terminals, participated in the competition has 76 models, this January, the addition of more than 100 models, the total number of models have more than 200.　　This number exceeds the number of listed models in the past year for CDMA terminals.　　In September this year, at an important meeting in the industry, Zhang Jiping, deputy general manager of China Telecom Group, said that China Telecom 3G mobile phones are now on the market has reached 166, while the current 2G mobile phone supply more than 400, both add up to actually reach 500 variety. Author: Wind River