Champion tourism market is now the fastest growing industry

After 2013 years of breaking out, China's hand travel market is currently the fastest growing industry, on the one hand, the number of users growing, user mobile game behavior more frequent and stable, on the other hand, the major overseas developers, distributors and channel platform to promote the entire industrial chain from the product to the platform for sustained and rapid development, China's hand travel market has become the focus of attention in the industry and abroad. A few days ago, the domestic authoritative data organization Yi-Zhi Library released the "2014 Q1 China Mobile Gaming Platform Monitoring report," the report on the domestic mainstream mobile gaming platform for panoramic carding, horizontal contrast of the major platform of the user size, online time, the number of start-up times and other core indicators, and analyzes the user attributes of each platform, the use of equipment, game preferences and so on, for developers to choose a platform to indicate the direction.

The report shows that 2014 Q1 China Mobile gaming platform further integration, the concentration of further improvement. Among them, Baidu Mobile gaming platform to 28.7% of the user coverage of the first share, become the current hand-travel distribution and the agency of the most competitive market participants. Overall, the first quarter of 2014 to Baidu Mobile games, 360 mobile phone assistants, the application of treasure-led domestic hand distribution platform to form a "first Echelon", the leading edge has been further consolidated, three swallowed more than half of the domestic Android hand-travel distribution resources.

In order to more visually show the operational strength of the major operating platforms, the report also lists a comparison of three typical online game products in the major operating platform of active users, the three products are "My name is Mt", "Time Hunter", "Let go of the Three Kingdoms." The report shows that from the platform of active user channels accounted for, three products Baidu mobile game with a clear advantage in the lead, "My name is Mt", "Time Hunter" two games active users accounted for 23.7%, 25.8% people first. Only in the "let go of the Three Kingdoms" active users accounted for, Baidu mobile game with a faint gap second. Analysts believe that Baidu mobile game backed by large Baidu resources, there are application stores, search, community, and media, these are the platform to rely on the very important resources and access, and it is not available to other platforms, coupled with the popular hand tour itself, the user rooted Baidu mobile gaming platform is the trend.

There is a conclusion that a foreign third party analysis agency has concluded after analyzing the market of Chinese hand travel: If you are a foreign game developer trying to enter the Chinese market, the official App Store is the entry point for iOS games, and Android has too many channels in China to choose from. It's hard to know who to look for. The first quarter of 2014 's mobile gaming Platform monitoring report by the Analysys think-tank, just answered the question, read the report, allGame developers should know who to look for.