Charles Zhang got himself a stimulating job.

The two-year retreat of Charles Zhang has found himself a stimulating job to do. Sohu announced yesterday Sohu chairman of the Board of Directors, Charles Zhang officially as Sohu Video agent CEO.

Although this news is not as good as the industry's mergers and acquisitions news, but the personnel changes in the video is still caused by the industry's vibration: Sohu Video to exert!

Zhang Chaoyang as the CEO of Sohu Video, Chun President, Deng Ye Ren coo, such a combination of Zhang became a dream team. Zhang said that video is the current Internet industry competition in one of the main battlefield, will be the main focus on video-related work, so that Sohu video to get a new outbreak.

Zhang's high-profile participation in the video industry's competitive landscape can bring much impact to become the focus of industry attention.

Sohu Video Adjustment Gateway

In fact, talking about the development of the domestic video industry, can not but talk about Charles Zhang and his Sohu video.

2009, Zhang Zhang endorsement sohu Video lead domestic many websites to form the Anti-Piracy Alliance, in order to intercept at that time is planning to list Youku and Tudou IPO. At that time, Charles Zhang for the standardization of domestic video copyright campaigned, although there is propaganda to promote the selfishness of Sohu video, but objectively also did improve the domestic video rights of the normative awareness, can be said to be.

Subsequently, Sohu Video began to buy a large number of copyright TV dramas, even in Youku, potatoes in 2010 and 2011 listed, the scenery of the unlimited market environment, Sohu Video can still rely on their own copyright video content accumulation and entertainment video expertise, in the field of video occupy an important seat, once lived in the video industry three. At this time the Sohu video is in the development of the rising period.

According to later reports, in the second half of 2011, Charles Zhang began his own "retreat", and Sohu video also into the senior management team internal friction, business development stagnant situation. At the same time, the partners in the video field are running on their feet.

By the time this January, Charles Zhang returned from the retreat, the video world has been very different. 2012 Youku and potatoes merged to set up a new video group, consolidating the industry's first position; 2013, the same and Sohu video from rich second generation of love Qi Art also acquired a PPS, the strength of the status of a large increase. Sohu video was left behind by rivals, industry status is not as good as before. And Zhang's video of Sohu to split the listing, the next year to achieve profit expectations are also put aside.

Familiar with the field of video analysts believe that Sohu video in the current form of strife, have to make adjustments in the fierce competition environment, do not change will fall to the battlefield. Sohu Video personnel Adjustment is only the first step.

Merger and network linkage or breakthrough

In fact, the Sohu video personnel structure adjustment in Zhang's May 20 comeback Public Media interview has hinted. Zhang said Sohu video is the future of Sohu Group's strategic core, Sohu video from the entire Sohu group is also more near, the two staff deployment and call is also very normal, does not represent any significant changes in the internal.

This, Zhang Chaoyang as Sohu Video Agent CEO, will Sohu Video group status to the highest, responsible for Sohu portal Content Chun transferred Sohu video president, and prior to Sohu Video CEO Deng Ye as COO. Charles Zhang will be the three-person management portfolio called the Dream Team, in order to make Sohu video to get a new outbreak.

Zhang Chaoyang as Sohu Video Agent CEO will be how to seek Sohu video breakthrough to become the focus of the industry wait and see.

Analysys International analyst Zhang Yi that Zhang's leading Sohu video should be the first step should be to accelerate the expansion of mergers and acquisitions to contend with youku potatoes and new love of art.

Previously reported that Sohu Video acquisition pplive because of price, management team integration problem can not be reached has been stranded. Recently, there is news that Sohu Video is with the company for the acquisition of 56 network issues to negotiate. No matter how the object of the acquisition, this Zhang Zhang Zhang as the CEO of Sohu Video will accelerate the progress of mergers and acquisitions, otherwise, with Youku potatoes and the acquisition of PPS after the gap in the scale of love will be opened, the upper possibility disappears.

In addition, senior Internet analyst Bing Uncle think that the biggest benefit of Zhang's Sohu video brings is to Sohu internal resources integration and deployment, the future of Sohu video original content and foreign cooperation will be greatly enhanced.

And to Charles Zhang appointed Chun as Sohu Video president, analysts think such personnel layout clear Sohu Video "Channel + content" layout, network cooperation will become Sohu Video's exerting force point.

Chun before joining Sohu, Phoenix satellite TV executive Taiwan long, and before the federation in Anhui Province, CCTV, the Ministry of China Central Television News Review department. Chun TV's resources background for Sohu Video to create a linkage advantage of the network has increased the chips.

And the previous Sohu video from the network platform linkage of the "Chinese good voice" tasted the sweetness. Bing uncle thinks, 2013 Spring Festival Gala or will become Zhang Chaoyang to boost Sohu video important breakthrough point.

Increased competition in video industry

Video is currently the main battlefield of the Internet industry competition, online video industry after more than 8 years of development has not formed an absolute monopoly advantage of enterprises. Charles Zhang, a keen entertainer, has a clear ambition in the field of video.

The high cost of copyright price war and homogenization of the competition has led to the combination of Youku and potatoes, the combination of cool potatoes and stimulate the Baidu's Archie art on the PPS acquisition. After splitting up the game and the search business, the video becomes the most important potential asset of Sohu in Zhang's eyes. Charles Zhang's personal fencing, lifting the full effort to develop Sohu video, can reverse the decline of Sohu video?

An analyst who declined to be named said that, from the company's genes, Sohu is suitable for entertainment and content. But in the process of upgrading the market consumption, Sohu's pace is always slower than the competitors beat to a beat, can not get rid of imitators and followers of the status.

Uncle Bing thinks the video industry is closer to the entertainment business. And entertainment is a time will be turned upside down industry, perhaps a movie, a star, can let Sohu video River rampant. There are a lot of future variables in the video industry.

According to the previous Zhang's influence to Sohu video, Chang's joining to the video industry competitors, is indeed a strong opponent.