Cheap, cheap, but no goods.

"Three years 0 gross margin, no bottom price cheap" Jingdong Mall CEO Liu Microblog on a word, detonated yesterday 9 o'clock in the morning price war began. With Suning, Gome Challenge, a Power trader "Three Kingdoms kill" drama, lifting the consumer's appetite. But in the computer after a whole day, the so-called Crazy price war, encounter to special merchandise no goods, prices first rise, the network delay can not be a single, such as embarrassment, the day before the first release of the electric business big guys have been accused too much.

Question A

Cheap, cheap, but no goods.

Yesterday, like many enthusiastic buyers of parity, the Netizen "flower full Nanjing" after around, in Jingdong Mall on the finalization of a beautiful hanging air conditioning (kfr-35gw/bp2dn1y-f (3)). The Beijing-East Price is 2999 yuan of air-conditioning, compared to Gome, when the price of cheap at least 500 yuan. But when she was ready to pay, but touched the rebuff, the original page of the air-conditioning has become a "no goods" status.

Why low-priced products are frequently marked as being out of stock is one of the topics that many consumers have hotly debated on Weibo yesterday.

In fact, the number of electric dealers involved in the fight is more or less the embarrassment of "no goods". Yesterday morning less than 10 points, the price war has just begun soon, there are onlookers pointed out that several major electric appliances on the website of different models, and some sites on the sale of goods on the other site completely out of sight.

Suning, Gome has also been to varying degrees to accuse some goods without goods. Gome in the first to join the war, a netizen broke out "see a Haier washing machine, the United States, the lowest price, but it happened to have no goods." The higher the attractiveness of the product, the easier it becomes a common situation in today's price war.

Yesterday afternoon, Jing Dong boss Liu a microblogging response seems to make netizens more angry. In this "snapping up activities, many netizens complained that Beijing East people can not be distributed to their cities" as the beginning of the microblog, he said that the year before the end of the new 10 home appliances warehouse, and in 2013 to cover the United States Su Ning can cover the city.

Within a few hours, the microblog received nearly 7,000 replies. Facing the Beijing-East development of household appliances warehouse determination, many netizens do not buy. In most of the messages, netizens said they are concerned about why the frequent lack of goods, rather than distribution range, that the reply has a vague focus.

BEIJING-East Response: "No goods" is an individual case

Yesterday afternoon, the reporter received a response from Jingdong Mall. Relevant officials said that the Beijing east for the price war to do a full preparation, half a day's sales exceeded 200 million yuan. If consumers find "no goods" when shopping, they are relatively few. In the sales process, there are low-priced goods in the short term is snapped. At the same time, due to the network caching and other reasons, consumers in the payment of "no goods." Jingdong Mall will be in time for replenishment.

Question Two

Surprise price hike night false drop

Ms. Feng, who lives in Fengtai, said yesterday that she had put her fancy Samsung flat-screen TV (ua55es6100j 55) into the online shopping cart in order to buy conveniently. This is an unintentional move, but in the morning Ms. Feng opened the shopping cart, the original 9399 yuan pricing was quietly changed to 11300 Yuan. After the price war, the product suddenly, "promotion" after the return of 9399 yuan.

In the face of unusual price changes, Ms Fung thinks that the electrical business is somewhat "not honest", "if I have not seen the price before, it will only feel cheap, be in the dark do not know".

There are a few people who share the same consumer experience as Ms Fung. On Weibo, such posts occupy a certain amount of weight. In the face of the big electric Dealer's turns yell, consumer's sensitive nerve also is fully mobilized. Morning not to 10, a "Summerc Summer" Netizen sent a report post, "There is a home appliance, before a netizen message is more than 5,800 yuan, today, the so-called big price is more than 6,300 yuan!" This doesn't pit Daddy! ”

Every price promotion war, for the seller "first Rise and then drop" the query, has gradually become a habit of attention to the direction. The price before the war, a website to do a good job in advance, on 14th night on the website began the price monitoring.

Among them, a Amoy network monitoring data will be Jingdong mall pushed on the cusp. The website announces the data, the Jingdong Mall 14th evening in everybody electricity category has nearly 50 goods quietly price rises, the price rises from 30% to 100%, is ranked the merchant "quietly rises the price" the list top. The site also said that Suning, Xun and other businesses to increase prices of goods below Jingdong Mall.

BEIJING-East response: Data not trustworthy

Jingdong Mall related Responsible person said, a Amoy net itself is not completely neutral, objective third party monitoring organization. The data posted on the website are of dubious credibility. At the same time, Jingdong has never carried out a similar "first rise and then drop" behavior. During the period of the customer cut the price of the BoE to improve the prices of other things, because the BoE in the price adjustment process, the revision of prices need to be audited, there is a vacuum period, the price of the network appears so high.

Question Three

Network is not power or "hide and seek"

Yesterday morning, the price war has just begun, suning easy to buy the network began not to force. When the price is busy but can not see suning easy to buy commodity prices, so many netizens feel disappointed.

Liu, adept at using Weibo tactics, immediately responded. Nine o'clock in the morning just after three minutes, he sent a challenge means full microblogging, "Su ning how can not open the Web page?" Jingdong has been in-house testing cloud computing for a long time, during the price war, we can free you to use Jingdong cloud computing resources! ”

On the one hand, consumers reflect the inconvenience of shopping, on the other hand, Jingdong Mall's challenge, Suning's network problems become complex. On the internet began to have Su Ning is not smooth speed as the reason, delaying the price war with Jingdong speculation.

Economic critic Ma Guangyuan is a direct comment, "suning system paralysis Hide-and-seek, Beijing East again play devil quietly into the village price increase game." This is the level of China's electricity quotient. ”

Su Ning responds: local visit slow

Yesterday evening, Suning easy to buy announced the first day of the results. As of 18 o'clock, the number of visitors to suning site increased by nearly 10 times times the same period last year, and the overall sales volume grew 10 times times year-on-year. According to the network problem, Suning easy to buy vice President Li Bin said, August 15 site traffic Although far more than expected, but the site in the experience of local access slowly started, the overall withstood the test, which with the July for the overall upgrade of the site has a great (blog, microblogging) relationship.

News extension

Electricity Dealer "price war" had premeditated

"A day of war is impossible to distinguish between the winners and losers, three years after the winners and losers." "Yesterday 17:55, Liu issued such a microblog. Li bin also said in his personal microblog, never said not to fight price war, to maintain the price advantage is suning easy to purchase the consumer's consistent commitment.

The price war is still the most effective marketing method of the electric trader, through this action attracts eyeball, increase sale, from this angle, a few big electricity Shangdou will benefit from this price war.

In fact, as early as July, Liu on the release of micro-blog said: "The third to fourth quarter of this year will set off the largest, most tragic, the most comprehensive price war!" And Jingdong will continue to lead the price war! From today, who is not the lowest price, who leave! ”

This price war to Su Ning, gome stock price bring a small impact. At the opening of the Hong Kong stock, Suning went down 1.5% low and drove low, while Gome's largest decline reached 8.5%. However, the afternoon suning issued a notice, the company's shareholders Suning appliances (002024, shares bar) group plans in the next three months, the company's stock to increase the total amount of not more than 1 billion yuan. The news makes the afternoon opening suning appliances, to 6.47 yuan trading close.

News link

Parity website or the biggest winner

Jing-dong, Suning, gome three major forces into the melee, when, Xun and other "soy sauce guests" also unwilling to silently nameless. Face each big website of each other, if the buyer a home site, then to search for the corresponding product quotes, one time to spend, second, should be simple shopping process becomes laborious.

Yesterday, the price war with the East Wind, a Amoy, box parity, Youdao shopping search and other parity sites in the "flow" of the war in no way to lose the real participants in the price wars. Netizens even will be a comparison of the site crown to "comparison artifact" reputation.

To a Amoy network for example, the price war for the whole micro-bo live, but also opened a gold medal list, intuitive way of comparison attracts many netizens. Amoy NET data show that the ratio of page traffic than usual rose 10 times times.

At the same time, the price of the plug-in download volume is also an outbreak trend. It is reported that, only in 3,601 browsers, "Ruyi Amoy", "Youdao shopping assistant" Yesterday a day download volume more than 400,000 times.