Cheng: SEO target keywords and long tail keyword detailed explanation (i)

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Keyword has always been the premise of SEO, as a seoer, a site in front of you, you are not anxious to optimize your site, but first analysis of its keywords. Keywords are divided into: target keywords and long tail keywords, if you can analyze the more accurate keyword, the more detailed, I believe that after your work will be more effective. Below I will be the target keyword and long tail keyword to do a detailed introduction. By convention, let's get to know them first.

Target keywords: refers to after the keyword analysis to determine the site "main" keyword, popularly speaking, site products and services targeted customers may be used to search keywords.

Long tail Keywords: refers to the site is not targeted keywords, but also can bring the search flow of keywords, called long tail keywords.

I believe that the target keywords are not unfamiliar to us, in fact, we usually speak of the site keyword, such keywords and your site's products and services have a close relationship.

Target keyword features:

1: Target keywords need to be set around the website products and services.

2: The target keyword in the search engine daily has a stable and good search volume.

3: Search the target keyword users often on the site's products and services have a demand, or the content of the site interested.

4: The target keyword generally does not exceed 6 words.

For example, a company's business is mainly to do pet beauty training schools, then through the above analysis: First pet Beauty School should be the mainstream target keywords, pet beauty, pet beauty training, pet beautician training are as an independent target keyword.

Target keyword search:

If not too good at the analysis of target keywords, here I recommend to you: Baidu Index and Google's air compass and Baidu search the most relevant search function, Baidu Index will be based on your search has been clear mainstream target keyword lists a series of words to be associated with the search engine to find out the list of the data, And Google's air Compass will list a series of Lenovo keywords, although there is no clear data, but some Lenovo keywords can let you as a reference for keyword analysis, if the use of these tools as a reference, I believe you analyze the target keyword will be more accurate, Baidu related search and Google air compass function is similar, the difference lies in Baidu related search function of Lenovo keywords more but not stable, there are some long tail keyword.

When you analyze a target keyword, there may be some data that is not available, that is, without practicing the target keyword that you have been able to imagine, and these so-called target keywords, you can analyze the following several, and then determine whether to focus on optimizing such words.

1: Search engine query This kind of so-called keyword in your industry whether there is a bid ranking, the number of bidding rankings can be more intuitive reflect the popularity of such keywords.

2: Whether in line with Baidu Index, Google Magic Compass, Baidu related search results of one of the analysis.

3: How the customer searches for such target keywords, and whether they are the target keywords that can cause customers to have an interest in your business and products.

Target keyword function:

1:seo's first prerequisite, without it, can not in the real sense to complete your SEO work.

2: It is the core theme of the site, all sites are around the target keywords to operate.

3: Can intuitively reflect the company's products and business scope, so that customers can quickly have a preliminary understanding of your site.

4: After the SEM, network promotion work has a very important role.

In fact, the focus of SEO work is to grasp the details, can in detail on the key words have a detailed and accurate overall grasp, is for SEO future work can do bit of premise, if the SEO analogy is to build a house, then the key word is the foundation, the foundation is strong will directly affect the future of the House of good or bad, SEO is also true.

To the target keyword detailed introduction I wrote here, the concrete still does not understand the place may ask me on the QQ alone. Because of the length of the relationship, tentatively in the Next "SEO optimization" target keywords and long tail keywords detailed (ii) in the long tail keyword to do a detailed introduction.

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