Chengdu props up Sichuan electronic commerce backbone

Intern Liu Fangjun

Newspaper reporter Rovenbie

Recently, Jing-dong, Suning, gome three shopping websites online "price war" attracted wide attention from the community, a new round of online shopping boom quickly swept the country. Undoubtedly, with the development of Internet technology and the popularization of computers, electronic commerce has become an indispensable part of modern urban life.

In recent years, e-commerce plays an increasingly important role in promoting local economic development, satisfying consumer demand and increasing employment. Who can take the lead in the field of E-commerce, who can be in the future economic development to obtain the favorable resources, this has become the government and business recognized the fact. Shanghai, Zhejiang, Guangdong and other land has become a major E-commerce province, leading the national E-commerce wave. And Sichuan, also not in the Internet business Resources "snatch war" in the slow pace.

2009, Sichuan first E-commerce integrated platform "Sichuan business" opened, in 2010, Chengdu E-commerce Platform Enterprise turnover exceeded 100 billion yuan; 2011, Chengdu won the first "e-commerce model City" title; this year August, "the first China e-commerce Development Forum will" be held in Chengdu ... ... Everything that means

The contrarian rally

Under the financial crisis, the electronic commerce is ruffled

In the 2008, the financial crisis struck, China's provinces and cities are depressed, the real market is weak, a large number of goods unsalable. However, in many areas of the decline in the economic curve, there is a curve of the trend, this is e-commerce.

In the early years, there was an analysis of the industry, E-commerce will be to help companies through the financial crisis "winter" small cotton-padded jacket. Thus, in the 2008, Fables became reality. Compared with the 2007, the number of Internet network operators in China nearly 50 million, online shopping transactions up to 3 trillion, or more than 40%, and the number of online users is up more than 60%.

"Fable" plus "fact", as a new modern service-oriented industry, E-commerce has suddenly become a strategic highland for entrepreneurs to march all over the country, and all over the Government has promulgated various policies, vigorously promote the start and development of local e-commerce.

December 2008, "20,084 Sichuan Electronic Commerce Conference" held in Chengdu, the provincial government Deputy Secretary-General Cho Renyi stressed that to fully understand the importance and necessity of e-commerce development. He said that speeding up the development of electronic commerce is the objective requirement of circulation modernization under the condition of market economy, and it is also an effective means to improve the competitiveness of Sichuan enterprises and defuse the risk of financial crisis, and it is one of the important guarantees for the realization of "two acceleration" in Sichuan Province.

Therefore, speeding up the development of e-commerce, strengthening the planning and guidance of E-commerce, and vigorously carry out E-commerce demonstration project has become the most important business work in Sichuan Province.

Rapid development

Chengdu props up Sichuan electronic commerce backbone

It is fully aware of the impact of e-commerce on the economy and society, from the beginning of 2009, Sichuan continued to carry out a number of e-commerce activities, and successively issued a series of policies to encourage and support the development of E-commerce in the province.

June 2009, e-commerce giant Alibaba and Chengdu High-tech Zone signed an agreement, Alibaba will invest 100 million of dollars in the construction of "Alibaba Western Base"; August, Sichuan first E-commerce integrated platform "Sichuan business" opened, set online shopping, business direct sales, business opportunities, online exhibitions, logistics services, 3G Mobile application In one of the online platform so that e-commerce applications are further popularized.

June 2010, Sichuan Province, "net Shopping Network sales project" started, and was identified as one of the eight major business projects in our province; in the same month, Chengdu issued the first domestic center for Urban Internet Development Planning, Chengdu will play a foothold in the West, radiation and the impact of domestic and foreign markets in China's Internet of Things

November 2011, Chengdu won the first "national e-commerce demonstration City" title, December, "Sichuan province E-commerce" Twelve-Five "plan" Draft, Chengdu will build the national mobile E-commerce Application and industrial Center, the global E-commerce Western Operations Center and the global E-commerce Support Services Industry Center, By 2015, Chengdu will double the volume of E-commerce transactions, and strive to break through 500 billion yuan.

Three years of cultivation and sowing, now ushered in a glorious harvest period.

2011, Sichuan Province Network shopping volume broke through 40 billion yuan, reached 41 billion yuan, accounting for the province's total retail sales of consumer goods 5.3%, more than the national average level. In addition, the Sichuan Province network shopping orders, E-commerce Service enterprises are ranked seventh in the country, the Midwest first.

August 16, "The first China e-commerce Development Forum and the first China's Western E-commerce service docking conference" in Chengdu City. Take this opportunity, as the core area of Chengdu E-commerce Jinjiang District, with several influential E-commerce Enterprises signed a strategic cooperation agreement, and will jointly promote the development of E-commerce in Chengdu.

Chengdu City Commerce bureau Secretary Guo Qizhou said, "The end of this year, our city will realize the urban small and medium Enterprises E-commerce application penetration rate of more than 50%, large enterprises e-commerce application penetration rate of more than 60%." ”

Scrambling

The development of electronic commerce in city State

Since 2011, in accordance with the "Government Platform, enterprise operation" mode, "net Shopping Network Sales" project has been fully to the city state in depth. While the development of e-commerce in Chengdu is booming, the rest of the cities in Sichuan are not outdone, aiming at developing regional e-commerce.

May 2012, Mount Emei-Leshan giant Buddha Travel Group and the U.S. New Egg group signed a strategic cooperation agreement, Leshan will rely on its own generous tourism resources, vigorously develop tourism e-commerce. In recent years, the tourism popularization, the travel disperses the guest, the service individuation, the marketing network tourism development trend has brought the new development mentality and the challenge to each place tourism, the traveling electronic commerce becomes one kind of trend.

It is understood that prior to Leshan Emei-Leshan giant Buddha Tourism Group has with the People's Network (603000, shares bar), Tencent Network, Tianya, Sichuan News Network and other types of cooperation, forming a strong Network marketing alliance, and the new Egg group cooperation, Leshan aims to pass the new eggs of the international platform, Leshan tourism resources through E-commerce to promote the world, and further expand the international influence of Leshan tourism city.

Similarly, is located in south Sichuan, the food industry development outstanding Yibin also actively broadens the electronic commerce sale channel.

At the beginning of 2009, Alibaba entered Yibin, one year, yibin electronic commerce development made a startling breakthrough. At the end of 2009, Yibin has nearly 50 foreign trade enterprises through Alibaba "export Qualcomm" to carry out international trade, nearly 300 small and medium-sized enterprises through Alibaba "good faith" to carry out domestic trade. Not only that, Yibin actively cooperate with Sichuan Spring Network Shopping festival, and actively carry out the winter, summer, autumn agricultural products online purchase and sale of the Joint Meeting, the Organization of agricultural farmers to participate. With the joint efforts of the Government and the enterprises, the Yibin food Agriculture electronic commerce develops rapidly, and the results are quite abundant.

It is reported that the use of "Sichuan business" E-commerce platform, Meishan, Leshan, Panzhihua, Neijiang, Luzhou, Mianyang, Zigong, Guangyuan, Bazhong, Guangan, Yaan, Ziyang, Dazhou, Deyang, Nanchong, Liangshan, Suining, Yibin and other 18 cities (states) of e-commerce zone construction and online tasks have been completed.

Aim for the future.

The advantages and challenges of the development of e-commerce in Sichuan

As the symbol and key of modern service industry, electronic commerce will undoubtedly continue to maintain a strong momentum of development and become one of the main trade channels of commodities in the future. Therefore, how can Sichuan in the fierce market competition and resource contention to grasp the advantages, the exclusion of disadvantage, it is particularly important.

In fact, the development of E-commerce is an effective way to avoid the disadvantages of Sichuan's geographical location.

Sichuan is located in the inland, the information is blocked for a long time, traffic is cumbersome, therefore, Sichuan entity trade can be driven by the market and China's coastal areas. However, e-commerce opened a new window for Sichuan. What the Internet offers is an international platform. Through this platform, Sichuan can directly to the national and even the world's market, which Sichuan enterprises, Sichuan brand "go out" to enhance Sichuan's international and domestic influence and visibility is of great significance.

At the same time, to attract Alibaba, Jingdong Mall, when, Amazon ... A lot of e-commerce giants into the Sichuan is an important reason, but also is Chengdu has a "radiation effect" geographical location. Shonanwa, vice President of excellence in Amazon, said: "Chengdu operations Center mainly support Sichuan, Chongqing, Yunnan, Guizhou, Shaanxi and other western provinces and cities." In the past, people in the western region had to be transported from other parts of the logistics center and sent to a slower pace after shopping. When the Chengdu Operation Center was opened, the receiving speed averaged 1-2 days earlier than before. ”

In addition to location advantages, Foxconn, Compal, Wei Chong, dell ... A series of the world's top 500 IT companies of the favor, but also for the development of E-commerce in Sichuan to provide a favorable basis for development. In recent years, the rapid development of Sichuan traffic, west-ya high-speed opening, Shuangliu airport T2 Terminal completed as well as the provincial water transport, high-speed rail construction, but also for the important part of E-commerce Logistics provides a reliable guarantee.

However, the Sichuan electronic commerce wants to realize the big stride step forward, the market development and the talented person training becomes the Sichuan electronic commerce development not small challenge.

For the moment, the main body of online shopping is the group with lower age level, among them, the main force of college students, young white-collar workers, and the main force of the entity market consumption, the group with higher age and higher social status are not so enthusiastic about e-commerce, how to widen the consumer market, become a difficult problem to be solved.

With the rapid development of electronic commerce, talent Short Board has become a major obstacle to the continued leap forward of E-commerce in Sichuan. Unlike the coast, Sichuan is a large labor export province, its talent accumulation of the "absorption effect" is not obvious, especially in the high-end talent, the market is rare.

Sichuan Province Department of Commerce Deputy Director Li Weimin also pointed out that the lack of e-commerce talent in Sichuan, not only part of the local business Bureau does not have a dedicated information department and personnel, local enterprises also lack of e-commerce talent, this is undoubtedly the development of e-commerce in my province's soft rib.

Perhaps, in addition to trying to attract both trade and familiar with the network application of the coastal talents to Sichuan employment, through cooperation with the Sichuan universities, training, such as talent orientation, vigorously cultivate the business needs of e-commerce talent, is to fill the province's E-commerce talent gap is the most effective way.