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China Educational Equipment Network website promotion Program
I personally summed up the experience of many experts on the Internet, to write some of the following suitable for our website to promote the program, I hope we can spare a little time every day, according to the following promotional program to do, I think that one months of our site will be high access to our surprise!
website Optimization:
1, website structure optimization
A, Site internal link optimization: The main is to optimize the site's hyperlinks are reasonable, if the text does not link to the target, do not go to do the link, so you can give the browser does not have to point to the link and not the target page; Editors or designers should also pay attention to the good use of links.
B, website file directory optimization: Delete some unnecessary files directory, or empty file directory. Note that the file directory naming should be in English, and it is best to include the contents of the column in English keywords.
c, website filename optimization: Delete Some useless copies (*.bak), note that the name of the file must be in English, and preferably can contain English keywords.
2, Web page optimization
A, picture optimization
Currently, most search engines have image search function, so treat the picture optimization, you do not let go. Picture optimization is very simple. In the production of the Web page, the picture added text annotation on the line, remember, the text note in the words must not let go of the keyword. This site should pay special attention to product picture optimization.
B, page slimming
To lose weight on the Web page can be reduced to 20%-50%. Can improve the speed of downloading Web pages and other benefits. There are a lot of free software available online. Here you can recommend a---Web page slimming tea. Very good, download the address [url]http://www.shenyi99.com/download/softdown.asp?id=582&sid=353 [url]
3, search engine ranking optimization
A, page label optimization
Web page label optimization mainly includes title tags, keyword tags, description tags and so on. Title Tag optimization is very important to search engines and is especially tricky. Then there is the keyword tag, description tag, etc. It must be consistent with the content of the page to achieve results.
details as follows:
A, title tags:
the characters between <tiele> and </title> in the title and page code.
Currently, not only Google, but most search engines are very concerned about it, so the title tag design of your site in the search engine rankings are particularly important. Therefore, the title design must be close to the full thinking of keywords, it is best to incorporate the most important keywords into the title. For example:
luao.y365.com is what I spent an afternoon doing out of the experiment to put in free space, with a free two-level domain name site, but he in Baidu, GOOGLE into the "process painting", "Wheat Straw painting", "Process painting wholesale", "Craft painting" and other keywords, it is ranked in the first position.
for its title, I was designed like this:
<TITLE> wheat Straw painting production crafts wholesale sales export </TITLE>
Note: The title design is not better than 40 characters, that is, 20 characters.
B, Content tags:
In the Web page tag, the keyword tag has not been valued by search engines, and currently Google is relatively much more interested in content introduction tags. And: <meta content= label Content name=description>
in the introduction tag, be sure to give full play to the most critical word of the occurrence of the frequency, as well as into the possible combination of keywords. Take a look at the following introduction tag:
<meta content= wheat straw painting process painting national crafts painting wheat straw painting production technology wheat straw painting wholesale Crafts painting sales process painting agent crafts painting crafts picture painting information name=description>
Note: After testing, this label is placed in <meta http-equiv=content-type content= "HTML; charset=gb2312 "> This label is better.
C, page content:
Title design, label design, preferably with the content want to meet, in addition, in the Web page, it is best to reasonably improve the frequency of keywords.
In addition to the keyword, you can use bold (and <B> </B>), you can also use a relatively large font highlighting keywords. In this way, Google will pay more attention to this keyword.
D, external connection:
we all know that in Google, through a site connection to the B war, is equal to a station cast B stood a vote, B station in Google and points will be raised a point, points high, of course, also conducive to ranking. Therefore, the external connection of the website is particularly important. Then talk about friendship connection, for friendship connection, it is best to do more than, equal, content complementary friendship connection. Oh！
E, other strategies:
said, for the website. Want to really do a good job, or the content to do, put your users glued to your site, so through network marketing, your users will continue to accumulate, traffic is also more and more large, flow, the most useful to Google rankings.
b, navigation column optimization
At present, this site is the main navigation bar is text links, after the construction of relevant channels to try not to use pictures, which is very unfavorable for search engines. It is best to connect with text, and when bold its font.
c, design a navigation page.
products More pages of the internal connection more. So it's important to build a navigation page that is organized and systematically lists all the connections to the site. And then when the integration of many keywords, search engine ranking is very favorable.
d, page font optimization
in the Web page, must naturally highlight the key words. For example, the page content title contains keywords, you can use <h1> enlarge font. The keywords that appear in the text content can be in different colors or <B> bold.
two, navigation website landing
for a site such as our website traffic is not high, not too well-known site, navigation site can give certain we bring more traffic than search engines and other methods. Here are a few traffic more large navigation site to everyone, I hope you can find other navigation sites, in various ways to add Chinese education equipment website:
[Url]http://www.hao123.com[/url] Web site home world ranked 274 to see its large flow of
[Url]http://www.265.com[/url] 265 web site World ranking 9,705 traffic is also very large
[Url]http://www.k365.com[/url] United States ping Web site ranked 4,754 also very big
[Url]http://www.ttjj.com[/url] pick and choose the flow is also good
[Url]http://www.vv11.com/[/url] Wonderful web site traffic is also very large
[Url]http://www.cnww.net/[/url] China Web site World ranking 1,291 pretty good
Three, Friendship connection
The advantage of
friendship connection is that it can bring steady passenger flow to a website. In addition to help the site in Google and other search engine species rankings.
should pay attention to the friendship connection is best to connect some traffic than their own high, well-known sites. Again is the website that complements with own content. Then it is similar sites, similar sites to ensure that their site content quality to have characteristics, and can attract people, or not even similar sites.
Four, search engine landing rank
The traffic that the search engine brings to the website will be more and more big, the most effective is manual landing. This we do very well, the current site from Google every day to the flow of about 200 traffic, than Baidu and Sina, Sohu more! Outside of the forest, we also have to according to these cable engine ranking rules, further optimize the site, increase our web site in Google's collection rate.
Five, the network advertisement puts on the
Network Advertising Although to spend money, but to bring the flow of the site is very objective, but how to spend the least money to get the best results, this is also a need for some skills.
1, the choice of unknown but large traffic site. At present, many personal sites, although not very famous, but the traffic is particularly large, advertising on them, the price is generally not expensive.
2, the production of advertising strips, we can create in disguise, attract viewers. If we are in a traffic-big music website, can be made into a lot of music equipment can choose to refer to the website: "Students buy CDs, MP3, English learning Machine, China education equipment network more than 1000 kinds of similar products to meet your choice", link to our website CD, MP3, English learning machines and other products on the page, On the surface it looks like we are doing these equipment monopoly website, in fact, we have to introduce their own website to the student family, but also the enterprise product publicity. For example, we need to increase our awareness of the mass flow of websites. It is necessary to spend a certain amount of money.
Six, mail advertisement
ads are now mostly spam, mainly because of e-mail address selection, mail design and other reasons. Ad mail to design people like to send to people who do not hate it, it is not easy. And we are currently using mail publicity is a week business, unfortunately do not yet lively. But we can also use other methods, but note the following two points of advice:
1. Title recommendation: Appealing, simple and clear. Don't deceive people.
2. Content recommendation: The use of HTML format is better, the other layout must be clear.
In addition, we can add the mailing list function in our own website, can let the netizen subscribe to own one week business, and then in the week the business market integrates the related strategy of the viral marketing. I think I can get a good result.
Seven, viral marketing strategy
Viral marketing is mainly the use of mutually beneficial methods, so that netizens to help their own propaganda, to create a virus like the spread of the same effect. Here are a few common methods used in the network for you to learn from:
1. Free service
Online now free program download site traffic is very large, in fact, we can also add a program download in our download, to those Web site download free program, and then repackaged, in these services can be added to choose their own ads or connections. There are other services, if you can provide a free two domain name, free mail, free mailing list, free industry Information Referral Service, free education products referral services, etc., these we can afford, and do not need to spend a lot of manpower to manage, as these are free, so can be quickly promoted.
2. Interesting page
make beautiful pages, or interesting pages are often quickly publicized online by netizens. So, you can make some beautiful, or interesting pages like friends recommend. For example: SARS period, someone to a forum a group of interesting posts copied down, made page, plus their own website connection, and then in the QQ publicity, achieved very good results.
3. Other methods Chunhui in order to serve netizens, also in order to promote mobile phone home, with such a trick: is the production of Tencent QQ, in addition to advertising display IP Phone home version. This software than the original QQ more display IP function, but also can eliminate hate ads, so by the vast number of netizens like to be a lot of software download site included. In the online light for circulation, with the Tencent mobile phone home version of the extensive promotion of mobile phone home site visibility and traffic has also been a good upgrade. Tencent QQ In addition to advertising display IP Phone home version download address: [Url]http://www.sj007.com/download.php?action=download&did=18[/url]
Eight, BBS propaganda
BBS publicity, although spending energy, but the effect is very good. Network Marketing, the details of winning, website promotion, comprehensive attack. Oh!! BBS publicity to choose our own potential customers in the BBS, or the popularity of a better BBS. BBS Publicity we should pay attention to a few strategies:
1. Don't send ads directly.
such posts can easily be deleted as ad stickers.
2. With a good head, sign.
Avatar can be designed to promote our own brand, signature can be added to the introduction of their own website and connection.
3. Post requirements Quality First
posts do not care about the number of posts, how much hair, and the quality of the post is particularly important, why? Because of a lot of hair, but the overall flow is not much, we post, the key is to allow more people to see, disguised publicity of their own website. So the pursuit of the final flow. So send high-quality posts, focus on a little, can spend less energy, get better results.
4. A proper one.
in the forum, sometimes for the post atmosphere, popularity. You can also be appropriate to find a support, you can register their own two account to play a. Oh！
ix. Activities Promotion
activity propaganda is also a very good propaganda way, but not what activity can effectively fruit, want to have very good effect, must have very good plan. Every year our exhibition is our good publicity opportunities, to hold tightly!
10, Word-of-mouth legend
I think a site as long as we all say well, that is good, and no matter what your site actually do, this is a site in the network Word-of-mouth problem, and word of mouth, is how to let see your website netizens to help you promote it? And our site to do a good job in the network of Word-of-mouth, can be passed word of mouth to improve the site visits, and our own most basic is to do a good job, four words: Content for the King!!
11, Jin
you must have met, on the internet to see a good article, always like to the source of this article site to stroll around to see if there are other favorite. Don't be surprised, this is the inertia of human mind interest. Therefore, the first-hand information on our site published at the same time to other well-known sites, not to promote their own site is a good means. But the key is that we choose the article to be able to arouse the attention of netizens, and the article must join our own website connection, and posted to other sites must be well-known traffic can play a very good effect.
