China Entertainment online She Chenghong: Mobile Internet Android Market has become a sea of blood

　　
China Entertainment Online Chairman She Chenghong

The investment community March 28 News, in the Qing group sponsored the "third China http://www.aliyun.com/zixun/aggregation/12847.html" > Internet Investment Conference and e-Commerce investment and Financing Summit Forum, She Chenghong, chairman of China Entertainment Online, says the mobile internet Android Market has become a sea of blood.

She Chenghong that he personally holds a pessimistic view of the mobile end of the future. At present, the outside world is very hot, but from the point of view of the developers, for the platform and flow operators, the encounter is indeed another problem. Tencent investor Android Market developer in mainland China probably has more than 6,000, which means that the mobile end of the hardware software market is not the Red Sea, but blood.

It's hard to say how many opportunities this is for developers and research firms. In the platform operators and the flow of marketing, the problem facing is how to become the problem. Because, at the mobile end of the flow of traffic is not a mainstream business. For example, to do the game industry, has a lot of traffic, the game itself can be turned into income, but those users are not in a marketing for the purpose of the platform, to obtain traffic itself requires a lot of transfer means to achieve, and the mobile end will soon encounter such a problem.

Another problem for mobile-end platforms is the availability and quantity of mobile ad resources. An opportunity is the expression of the advertising media, there is a number of advertising itself, the number of relatively limited performance, which means that the next list of less income.

"The diversity of the platforms is a chance we have now, but we are immediately confronted with cost issues, and Daan's consistent cost and development costs are relatively high." ”

For HTML5, She Chenghong that the real gain in HTML5 and success in fact is very little, because HTML5 is not smooth, compatibility is immature, HTML5 many of the protocols because the browser generated support for this itself in the transition of the Agreement, People write a code to give this fixed browser quantitative heap of things, this HTML5 encountered a lot of cases, a typical pessimistic case is the head of Facebook, Facebook's original app in HTML5, And then got a 1.4 star rating very low and last year began to turn into pure stability now is four stars more, so very regret in HTML5 investment, and then have the technical staff to explain, this more regret, because this problem is HTML5 not fluent, it's loading speed and refresh speed, now the user for fluency, the corresponding flow The gap between understanding and habits is very large, so now the HTML5 to really reach an application level is actually a distance.