China Digital Rural Network--a new way for rural electricity dealers to open up

Tech2ipo: As we all know, China's national conditions are the majority of the population concentrated in rural areas. Although China's rural areas already have as much as 100 million Internet access, they only account for One-fourth of the total number of Internet access. But from the terminal point of view, in addition to the rapid growth of the country's PC sales, the number of mobile phone terminals is surprisingly high. Therefore, how to promote the popularization of rural internet and mobile Internet, the development of rural internet and mobile Internet applications, so that the rural Internet, like the urban Internet, spread to all aspects of people's lives, this is not only a country and the benefit of the future, the company also has a huge interest in temptation. But "profit" especially APRU this index lets many founders look and daunting. Tech2ipo hope that through the "Nuggets rural" as the topic, in the form of a series of articles to share the domestic and foreign in the rural Internet market practices, experiences and experience. This issue introduces the "China Digital Rural Network."

January 3, 2011, the "China Digital Rural Network", which is dedicated to building an integrated service platform for agricultural informatization, is officially online.

China's digital rural network to take the original "Machine-to-machine" (Market to market) E-commerce model, that is, through the establishment of grass-roots information service stations nationwide, regular collection of rural policy, production dynamics, supply and demand, price and other information and summarized into the database, thus forming a huge, effective and strong sharing information service platform. and the national establishment of village-level information Service collection point, to help farmers through the online network of various channels to achieve sales of agricultural products, while developing and training network of agricultural brokers, to help farmers and the Internet and agricultural market between the bridge.

The aim of China Digital Rural Network is to unify the three major elements of government, electronic commerce and new rural market, and establish a super market of urban and rural commodities through market forces.

"Digital Rural Network" as a development prospects of the project, with the following three features:

1, at the technical level, innovative and not replicable, become a new method, concept and culture.

2, in the operation mode, it reflects the intrinsic characteristics of local regional markets and have the most practical solutions, it is not a step forward to "burn money", but with the lowest input to obtain all the most possible benefits. It is practical and irreplaceable.

3, in the market positioning, it has a monopoly and long-term profitability, it represents a fundamental interest and development direction. It can take advantage of the trend, the homeopathy, so that each of the cause of the participants to obtain excess return and sustainable development space.

The characteristic of digital rural network is that through the Internet to build a platform not only to benefit farmers, but also the rural information services institutions and network system organic unity, for farmers, agricultural brokers, enterprises to provide online network information services and commissioned transaction services, to help farmers achieve multi-channel agricultural products sales, the agricultural On the other hand, contact the relevant enterprises, alliance with hundreds of enterprises to promote its high-quality products to the rural market, not only to allow farmers to buy inexpensive products, but also to help enterprises broaden the market, the quality of the farmers "please come in", so that rural agricultural production, agricultural circulation to a new level.