China LED Lighting network operation plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The success of the website depends greatly on the planning and operation of the website. Only detailed planning, in order to avoid the site in the construction of a lot of problems, so that the website construction can be carried out smoothly. Site planning refers to the site before the construction of the market analysis, determine the purpose and function of the site, and according to the needs of the site in the design, promotion, maintenance and so make reasonable planning, so that the site quickly improve traffic, establish a website brand image. Web site planning for the construction and operation of the site to plan and guide the role of the site's content and maintenance play a role in positioning.

The purpose and function of construction website:

China LED Lighting Network (www.led889.com) is based on the form of business-to-business led professional portal site, the purpose is to build China's first-class LED lighting industry E-commerce platform. According to the company's own resource advantages, LED industry leader, internet talent, have server equipment, fully capable of building such a platform. The introduction of the website can not only establish Guangdong hing industry leading corporate image, but also reflects the traditional industry to the emerging Internet industry market expansion.

Site planning in three stages: the first phase: to solve the existing site problems. The second stage: the website promotion stage, the promotion website traffic. Phase III: Website Business operation phase.

One, the first phase: To resolve the existing site problems.

Workers, the foundation can only be built a layer of high-rise building. Web site is the same, only to improve the site to do in the later promotion and operation, can withstand thousands of, tens of thousands of level of access to the crowd.

Site problems:

1, the website speed is slow, the code needs to optimize.

2, navigation unreasonable, need to streamline.

3, the page should be static, improve speed and facilitate search optimization.

4, art enhancement, the interface should be concise, fresh, generous.

5, functional structure needs optimization, some details do not in place.

6, the member function needs to improve, the security needs to improve, the interface should be more friendly.

7, the article System message feedback function is not perfect.

8, Enterprise Library yellow page function SEO needs to be optimized.

9, the database structure is converted from access to a large MSSQL enterprise database.

Ten, the LED lighting network search engine optimization, this is very important, the current site is still very deficient.

According to the above problems, the network department plans to use the time within three months of the site revision, the site can be achieved after the revision of the effect: the page is more friendly, more in line with the special industry website, code execution more efficient, faster website, so that the site to establish led industry authority.

Second Stage: Website promotion

Good wine is also afraid of Deep Alley, completed the first phase of the site after the revision, the promotion becomes particularly important. For website promotion, many methods, combined with our LED industry advantages and resources, mainly through the following three kinds of ways to promote.

1, search engine promotion.

Reasonably set the page title, tags, static web pages, site maps, keywords, categories, and so on, to make a standard search engine included in the Web page, but also to do Baidu search bidding rankings, the budget of 5000 yuan. Why Baidu bidding rankings? Baidu is China's largest search engine, in 2008 Baidu in the Chinese search market accounted for up to 73.2% of the share. And our site 2/3 of the flow also from Baidu, so do Baidu keyword ranking is very beneficial to us. Hope the leadership of the company attention.

2, website information promotion.

Commonly used links, mass information, bar and answer questions, soft marketing, communication tools promotion, forum signature, mass mailing, advertising and other means. Early we can with some magazines, networks and other media exchange some advertising, one can let our website idle advertising resources to make full use of, and secondly can bring some traffic to our site.

3, the company's internal resources to promote.

Combined with the company's resources and planning department to promote publicity, such as printing company business cards, promotional pictures, company notices, company name Media resources, exhibition booth can do on our website propaganda, write: China LED lighting Network (www.led889.com)---LED industry pioneer website. This saves us a lot of advertising costs, and secondly for our site to improve the influence, bring direct customer access.

We expect to spend three months to implement the promotion of our website, traffic will rise to 2000-3000IP traffic.

Third, the website commercial operation

Some input will certainly have a return, the site traffic to a certain amount of traffic, we can commercial operations, to achieve a profitable website. Profit model: VIP Membership fees, website advertising fees, and some other unforeseen profits. On the site operation of the column to continuously improve, content management, etc. to be constantly maintained, to do the site does not damage the site user experience at the same time, to achieve the site profit, this is the key, but also difficult to carefully ponder.

Industry site If the operation of good, generally 2 years or so can achieve profitability, a year profit between 3.1 million. 1 million is a good thing. So if the site is well run and willing to invest, the later profit is very considerable.

Above is I for the company website writes the plan plan, not to be continued ...