China-made software Powercam overseas tour Achievement gratifying

Powercam, this long-term application in the Apple App Store photography and photo classification, has been widely regarded as a foreign application, but in fact it is completely domestic software, as a rare domestic software by overseas users welcome software, is committed to constantly bring us new surprises. In fact, its parent company million-Hing software, has been in possession of more than more than 10 years of history. Prior to the introduction of Powercam, Wanxing Software has been engaged in Multimedia tools and PDF tool software development and sales, the most well-known products are video accept, a format conversion tool.

Wanxing Software announced a move to mobile internet in June 2011. Because Wanxing is doing overseas market for a long time, its first mobile internet product Powercam also the choice of the successful one is promoted overseas.

According to Wanxing Software Vice President Fu Yuquan revealed that Powercam from last December on line to this June, all the marketing costs only 80,000 yuan. But download the first seven days is 1 million, three months is 10 million, six months is 30 million, April 26 a day download volume of 1.41 million.

The reason is able to achieve such a result, Fu Yuquan concluded: The first is the product positioning is very clear, the use is very simple; second, after Powercam pushed out, many overseas users in spontaneous, especially some forums in spontaneous promotion, this spread is very strong.

Powercam's Android version was launched at the end of May, but because Android's multiple version compatibility problem has always been tricky, the current Android version lacks a core feature-real-time effects, where the filter's effect can be displayed in real time when a user takes a picture. The reason for this is that Powercam has higher system and performance requirements, while Android handsets are configured at different levels.

When it comes to the difference between Android and iOS, Fu Yuquan's summary is very insightful. He said the Apple is really open, and his closure is like a highway, sealed up, everyone runs quickly, but to pay the tolls. Android is the open road, bicycles, people, horses, cattle can go up, so run easily conflict, easy to hit.

"Apple is the rule set up, and then in this rule system, let you form a set of eco-chain, whether it is hardware or software, Apple to feed how much to do mobile phone sets, how much do back-up power, this is the real industry chain leader." "Fu Yuquan said.