China Network reorganization game Business game industry shuffle kicked off

Event background: Tencent game channel May 12 article: The Chinese network senior has decided to dissolve its optical company, is currently working to prepare staff severance. According to Eric understanding of the situation, the current light of the CEO by 17Game Mister Temporary Generation, all the technology, operations, market and other core departments all abolished, leaving only customer service personnel; products, in addition to the "Legend 3" resale grand, the rest of the products are taken over by 17Game.　　After this reorganization, the Chinese net game business formed Beijing 17game is responsible for all product operations, Shanghai Light general rule is responsible for all customer service pattern. After the reorganization, the Shanghai optical communication has been in a non-existent, and to promote the Chinese network "killer" is mainly because of the impact of the financial crisis, the Chinese network in addition to the game business, the product line has been a huge impact, since the 2008Q3 has been 3 consecutive quarters appear also word, in this case, It is inevitable to restructure existing industries to reduce costs.　　Due to the long competition with 17Game in the wind, it is also reasonable to be abolished. According to the "IRsearch-2005 year China Network game industry Research Report" shows that 2004 optical net games market share of up to 5%, as an established online gaming enterprises, in a few years from the market, the first group fell to this fate, Eric said that the financial crisis is only a catalyst role,　　The core competitiveness of light-pass thinning is the main reason of being eliminated by the market. Throughout the light through the agent, "Legend 3" high-profile into the game market, followed by almost no shots of the work. The "God of Tears", which had the best operational status before the reorganization, was a far lower average of the industry than millions of dollars a month. On the other hand, no matter product research and development, operation and user accumulation have done quite passive, and optical pass the same era of game companies, such as Shanda, NetEase, long tour and other enterprises have established their core advantages at this stage, but also completed the process of capital accumulation,　　And these growing enterprises began a large-scale acquisition of products and teams, which also accelerated the process of restructuring the whole industry. In fact, the gaming industry encountered a crisis far more than a light, many of the old game operators are facing the game product aging, loss of users and financial chain broken dilemma, in the next few years, there will be more enterprises are acquired, annexation and closure. So the incident was just the prelude to a massive shuffle in the industry, says Eric. (analyst Xufeng Liu Chunfeng)