China online advertising technology market experience changes

Tencent Lei Jianping technology reported on May 20

As China's online advertising technology market underwent a revolution, Goodyear sold its advertising business and sought to sell surplus business, its former CEO, Wang Hanhua, is undergoing another important career transition - joining Sonos, a wireless audio company in the United States.

Earlier, Wang Hanhua served as President of Amazon China for up to seven years. Earlier, Wang Hanhua served as vice president of Motorola Asia Pacific and general manager of China Mobile. As a professional manager, Wang Hanhua is basically the gorgeous turn around in the industry.

The past evidence shows that there is a clear logical choice for Wang Hanhua's career choices - all of them are mostly multinationals, and as the main leader in Greater China, they have been a good leader for less than a year and a half and are more like a transition.

This time joined Sonos also take the line of professional managers of multinational companies, Wang Hanhua will be fully responsible for all Sonos business operations in China. When it comes to joining Sonos, Wang Hanhua told Tencent Technologies that when the company left Amazon to join China in the same year, the mobile phone market was hot and the risk of joining the electricity supplier business was high. Now over a decade, but do not conduct online shopping instead shows that a person has "OUT".

"When everyone talks about e-commerce, e-commerce basically reaches its peak." Wang Hanhua said that when the e-commerce industry reached its peak in 2012, he started to think about what the next wave in the technology industry is and to leave Amazon China at this time.

Wang Hanhua these career goals gradually clear, that is, intelligent hardware, this time to join Sonos that aim at this goal. Wang Hanhua said the new career direction is the field of intelligent audio. Although this area is relatively narrow, there is no mobile phone, television is hot, but it has not been subverted areas, Sonos can be made if the field of intelligent audio Tesla, there will be a huge opportunity.

Sonos to set up R & D center in China to expand aggressively

Data show, Sonos is a manufacturer of wireless music systems. The Sonos smart music system lets you play music online in any room wirelessly and with Android smartphones or tablets, iPhone, iPad, and more.

Sonos also enables users to access millions of songs and webcasts by collaborating with Last.fm, MOG, Pandora, QQ Music, Domino Music, Douban, Rdio, Rhapsody, Slacker Radio, Spotify and more.

In 2013, QQ Music launched a solution called Qplay that provides APIs for third-party devices to access QQ music services on hardware devices to stimulate users to pay for high-quality music. SONOS is one of the first partners.

However, Wang Hanhua before joining Sonos, the domestic minority except for a few "enthusiasts", most people know little about Sonos, Wang Hanhua joined Sonos not only for the industry to understand, let it have the opportunity to play the role of subversive in the field of intelligent audio.

Wang Hanhua told Tencent Technologies that SONOS can achieve high-quality audio signal transmission in multi-room environments. Different devices in different rooms can play one or different music at the same time, and even audio groups can be formed and each volume can be freely adjusted.

"The future of intelligent hardware must be based on the basis of WiFi." Wang Hanhua said that the hardware-based WiFi-based scalability is very good. WiFi can be connected with the music, lights, lighting, alarm can all be connected with the WiFi.

Wang Hanhua Imagine, consumers in the smart home watching TV will be more and more thin, TV surround sound also occurs, the entire scene will be cool, smart audio will play a very important role in the process. Although smart stereo smart TVs and smart phones will not be as big market, but as long as the occupation of the audio market will still be a very great company.

The current smart home is still in its infancy, but it is worth the wait after 10 years. Wang Hanhua said SONOS is planning to set up a China R & D center and is actively recruiting. Now it has branches in Beijing, Shanghai and Shenzhen.

Fantastic company to attract the father of Xbox

SONOS history is very interesting. Sonos has been founded 12 years ago, founder John MacFarlane is a pioneer in the Internet, in 1993 with others to create the famous e-mail service Software.com, and the successful listing of the company.

In 2002, MacFarlane founded Sonos with Craig Shelburne, Tom Cullen and Trung Mai. Cullen, the founder, said they did not want to allow the FAA to stick between them and consumers and decided to create a home-based music system that became the first company in the world to create a wireless home audio system.

What really helped Sonos succeed is the wave of mobile Internet Apple has set off by the iPhone. September 2008, Apple on the App Store, allowing third-party developers to develop and sell applications. Sonos runs the risk of conflict with existing product lines, and wirelessly controls the use of speakers on the go, largely affecting Controllers sales in the original product line.

SONOS has been very successful in Europe and the United States. In the home theater market ranked second, more than GBL, Samsung, Pioneer, Sony and other traditional audio business, in March this year, SONOS also admitted a Microsoft fiercely - Xbox chief product officer Marc Whitten farewell for 14 years Microsoft, Sonos For a time many people have speculated why Sonos attracted the father of the Xbox.

After the success of the European and American markets, SONOS is ambitious and vigorous development of the Chinese market, Wang Hanhua multinational executives over the past years of professional managers will undoubtedly help SONOS expand the Chinese market, and occupy a place in the field of smart home.

An interesting phenomenon is that currently Lu Lei, Apple China chief, Tesla China head Wu Bi-chan, Sonos China head Wang Han-hua are in charge of business in their respective areas of China's subversive roles, who were former Motorola China colleagues , Worked together for years, and their old boss Motorola has long been subverted in the wave of technology.

Compared with two former colleagues, Wang Hanghua faces more challenges, the current traditional audio market is still dominated, in addition, Sonos minimum Play 1 speakers to pay at least 200 US dollars (about 1212 yuan), to bridge multiple speakers, but also spend 50 US dollars (about 303 yuan) Sonos Bridge. For the average consumer, the price is not expensive to promote it is not easy.

In this regard, Wang Hanhua also has its own solution, that is, SONOS will not fight the price of traditional speakers, SONOS positioning is to do the phone in the apple, or the car Tesla, SONOS to win with quality.

So, the future of Wang Hanhua intelligent hardware in this new area will realize their dreams? SONOS will become Tesla in the field of intelligent audio, all of this still have time to give an answer.