China Online marketing service Provider Resource carding

China's online marketing market is undoubtedly at a rapid development stage, which also spawned the development of various online marketing service providers. As the traditional industry to do marketing to face the choice of advertising agents, now the enterprise or Web site to do online marketing also face do not know what to look for a service provider or agent company problem, because the vast majority of online marketing service providers are also just beginning soon, mostly not known, this article in China for the first time from the angle of advertising, The Chinese online marketing service provider resources to do a simple comb, to play a role.

I. Online media advertising agency service provider:

China's online marketing service provider is the most well-known online media resources Integration class advertising agency, to the good of the representative, can be said that online marketing service provider is the most well-known and China's largest online media agent is good yes, but the right to positioning is the network media agents, Through the acquisition of the audience integration of China's most network media resources. The second line is Huayang, and some of the big customers, such as Shanghai General Motors, support their turnover. The difference between the two, the industry believes that "Huayang is going to the service line, and good yes is a sales-oriented company." Yes, yes. In favor of media purchase, Huayang is inclined to media agency and the whole network communication service.

Generally believed that China's three major online media advertising agency service providers for the "good Yes, Huayang, electronic". Other larger such service providers also include the century Huamei, long extension interaction, and South China's largest online media service providers such as Shenzhen prospects online, industry-wide network advertising agencies such as the game industry's largest online agent creation Miracle, China's largest rich media online service provider: Interactive pass, etc.

Second, online marketing creative service providers:

If the first category of service providers are media, online marketing service providers, the second largest category of online creative service providers, this category of large service providers to Ogilvy Interaction, Yang Lions Interactive Digitas, Anrisoth as the representative. They are known for their interactive marketing ideas. The top dozens of creative online marketing services companies in China have almost all appeared in Iadchoice, where advertisers can choose to evaluate the company's representative online advertising work.

Third, network Alliance advertising service provider

If the first 2 types of service providers are serving in the 500 strong and large-scale advertising budget of the enterprise mainly, and the third type of online marketing service providers----Network Alliance service providers, is the majority of advertisers and small and medium Web site services, this kind of servicers to "billion yards (together), Linktech, Alimama" as the representative, Also includes the results network, intelligence and so on, network Alliance advertising is particularly suitable for traditional enterprises online sales and E-commerce Web site promotion, because of its CPA advertising model is based on sales to measure the effect of the promotion.

Four, the basic for small and medium-sized Enterprises, a full range of online marketing service providers

This type of service provider for the vast number of almost completely do not understand the network marketing of traditional enterprises, they serve the customer enterprise also completely did not understand a little online marketing people. So this type of service provider to provide domain name services, construction sites, basic online promotion, such as keyword purchase package services. This kind of service provider takes the power of medium enterprise, Shanghai to be quick, the Shenzhen time wins the guest and so on as the representative, plays the education and the Enlightenment online marketing market role.

V. SEM service provider

Search engine marketing is undoubtedly one of the most important online marketing methods, as some of the above online service providers are provided with SEM services, and Baidu and Google also directly provide customer keyword recommendations and other services, so China's specialized SEM service providers are not very well-known, such as the forefront of the network extension and other companies. China's most valuable SEM company is undoubtedly Shanghai Mars (Mezimedia), 2007 352 million U.S. dollars by the United States, the second largest network advertising ValueClick acquisition, and China's largest online advertising service provider is the acquisition of the price is only 225 million U.S. dollars. Visible SEM service provider value is very big. The annual search engine marketing meeting in Xiamen is a good place for advertisers to absorb new search engine marketing knowledge.

VI. Network PR Company

According to the information provided by China PR portal 17PR, the PR company that serves the big website is still the mainstream international public relations company, such as the Google PR company is Austrian beauty, while the professional positioning in the Internet industry PR company is rare in the market, the Internet industry is more influential is the blue cursor and Shunya PR. There are a number of companies located in the professional network to press the company such as "Xinhua Mei Tong", but the effect of the general press. There are professional positioning in the network Forum Press Agency WO Media.

Vii. Personal Online Marketing service provider

Like the traditional marketing industry has 10 major planners, the online marketing industry has gradually developed network planners, but also online advertisers can consider the cooperation of one of the resources:

One kind is the Orthodox Network marketing Person: with "Feng Yingjian, Hu Baozhe" as the representative of the Orthodox network academic as the representative, although the network marketing effect is not necessarily ideal, also cannot obtain the effect guarantee, but through the consultant consultation may obtain the Orthodox standard on-line marketing education and the mentality.

The second category is online SEO service provider or individual: SEO services well-known to the highest "point Stone team" and "Tong" as the representative, SEO is undoubtedly the most cost-effective online marketing method, but the effect of SEO has a certain bottleneck.

Three categories are marketing 2.0 planners: Chinese marketing 2,0 first person is gray, its Baidu small film and Zhang Small box promotion is undoubtedly China Marketing 2.0 classic case. Its establishment of China Marketing 2.0 Research Center, can provide "experience, interaction, diffusion" as the core of related Marketing 2.0 services.

Four categories are the so-called network push hands: to Lotus sister, February Girl, Rogue Yan Hype representative works of Chen network promotion agencies and to Angel sister for the fame of the Lang Brother promotion agencies.

The five categories are Web advisory agencies, such as Bo's five-quarter consultation: The experience of selling Internet connections and web2.0.

Also includes some online marketing tool service providers such as Web site instant call Tools: Mesh, click on Call (click the) service Provider "dial", mail promotion service providers such as the world's largest email marketing technology service provider Epsilon and so on.

A current status of the service level of online marketing services in China it is the online marketing of the major websites, many times more than the intermediary agents who understand the online marketing planning, this is because many of the traditional advertising companies in the Internet industry understanding of a smattering of knowledge, Therefore, the traditional advertising companies in the transformation of Internet marketing planning is not in place, another reason is that the International 4 a advertising management is still mainly people of Hong Kong and Taiwan, and China's internet industry, the local and grassroots characteristics of the obvious, The result is that they have no place in the online marketing market, as is the local feature of the health care market.

This paper is published in the NO. 2008 year 4th Interactive Marketing column for the advertising Grand magazine manuscripts.

(Author: Shangxiang has a new supplement, please send brand.gong@zoshow.com)