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China personal website Research (iii)
website name: Mobile Home
URL: http://www.imobile.com.cn
Time: January 2002
World rankings: 691
Webmaster: Chunhui
Webmaster Age: 29 years old
e-mail:paulgao@yeah.net
Estimated income: 30,000/month
about Mobile Home
Mobile Home was founded in January 2002, only in a short span of one year, the flow of the fly up, the popularity of mobile phone-like web site from the eldest friend network (built in 1998). Then began to make money, and then a year later, mobile phone home or personal site, traffic continues to fly, and in Google input mobile phone word search, it ranked first. But the lack of income has not risen much. If you have a memory of China's internet history, you will find that the same row in Google's first mobile phone industry site owner is the first person in China Webmaster-Chunhui. That year has become a history, the history of China's Internet is too short, not worthy of our too much to go to the memories, here and seriously study a programmer-style personal website-Mobile home!
Mobile Home Positioning
from the end of last century, China's mobile phone users began to soar, to the present, almost all hands, I think, our great People's Republic of China can no longer call the old fashioned "Bicycle kingdom", it is called "the Kingdom of mobile phones." There are too many business opportunities around mobile phones in the countries where we have the most mobile phone users. However, professional mobile web site is not much, do a good job is rare, few. Therefore, the mobile phone home positioning is very good!
website Traffic Rising Fast reason
The mobile home site started very late, late friends net for 4 years, but it only took a year to the flow of high and friends network, as of today, its world ranking has reached 691 (although Alexa can cheat, but for the website does not cheat, or very reference value). So the result, really not easy, Chunhui in the end have what secret, it is worth us to study some. The author studied mobile phone home for a whole year, and into its internal. Finally found that he had no secret, summarized as follows:
1. This webmaster is a workaholic!
to call Chunhui a workaholic is not exaggerated, and the word is not enough to describe his efforts. How hard does he work? , remember a few years ago in the media to see write Chunhui article, said he is very hard, generally busy until midnight. At that time I think is the media hype estimate so write, not too believe. But now, I have to believe that he is an authentic professional network worm, is a super workaholic. However, I do not agree with this way of life, when one day, I suddenly found that I have become this way, suddenly confused whether we are playing the network, or the network playing us. Just three O ' time, he said to me on QQ: tomorrow to talk to the people of Samsung company. Get out of here today ...
2. Experienced: When I first met him, I asked him, how do you promote the website? He said he could use all the methods he could. But to ask him what he had, he was not clear, and we could only say that he was experienced. Experience, the close approach is still inseparable from his efforts.
Mobile Home domain name Analysis
I always think that the domain name of mobile phone home is very difficult to remember, the first time to enter the mobile phone home. Need to rely on Google to help. Then I suggested to him that he would sign up for another sj007.com so I always use this domain name. But this domain name does not become the mobile phone home's main domain name.
individual has always believed that the domain name is divided into four grades of the highest grade domain name is those who have meaning and very simple to remember the domain name. Like mail.com;
.
is actually a simple and easy to remember the domain name, the second is simply good to remember the domain name, such as Hao123.com; the third one is meaningful but difficult to remember, and the last is meaningless and difficult to remember.
2002 years later, a meaningful and good memory of the domain name is almost no, the rest of us the best choice is easy to remember, so that someone else on your site will remember your Web site, to help him later long to your site. For example, sj007.com I took the alphabet of the mobile phone and added another 007. In order to rub 007 of people in the minds of the impression, in order to remember the Web site. Facilitate the formation of a better reputation.
However, mobile phone home is still to imobile.com.cn domain name, this domain name is not only CN, and the prefix is not interesting, because the combination of the phone's English words more than one letter, even if the homophonic read as "Love mobile phone." But also awkward, difficult to let people remember. In China, most people who hold mobile phones do not write the word mobile.
personal feeling, mobile phone home originally choose domain name, not good enough.
Operation Analysis of
mobile home
the current resources of mobile phone home, earning less than 30,000 yuan a month, really too little too little. If the mobile phone home again seriously, can definitely become China's best mobile phone industry website. Unfortunately, Chunhui good long to engage in web sites, not too good long commercial operation.
based on personal years of web research experience, I think, personal site just started can play to do, to a certain column or their own selling point to do very prominent, so easy in the absence of pressure, the unexpected development, but the site has a bit of scale after the development, want to be faster, Professional operation must be carried out in all directions.
I believe that the mobile phone home from the beginning of last summer, has not been suitable to operate in a personal way, the need for a good team or company to operate, in order to allow it to achieve greater development, to obtain greater benefits. If you insist on personal, you can only let yourself more and more categories, tired do not know whether they are machines or people.
from the summer of 2003 to the summer of 2004, Chunhui should be very tired. Nearly 30-year-old people, and still 16 hours a day busy online. I'm not tired. Today Chunhui in QQ group to say to friends, he wants to sell website, then easy work, simple life, can have more time with wife and children, can have more time to experience the world outside the network.
Mobile Home Profit mode analysis
Mobile home At present income mainly rely on three pieces, respectively, is advertising, mobile phone Accessories mall, SMS.
advertising revenue currently accounts for mobile phone home income of the half, the other two parts accounted for a part. However, the author believes that the mobile phone home a lot of profit, but the above three aspects if it is a good company to operate, the monthly income can be at least 10 times times or even more than a hundredfold.
Advertising: The current mobile phone home advertising fee is too small because of the following main reasons:
1. Too little advertising on the site. Mobile phone home now has a certain scale, can go to the direction of the industry portal, so that on the one hand can provide a richer content, on the other hand can have more ads for sale.
website Operating rules: If you do not have a strong foundation (operating capital, energy, professional talent), you do a new site, do not look good, all of a sudden do like a portal, as if there is nothing in it. Such a site is difficult to highlight their own characteristics, in addition to maintenance, operations will be very tired, often difficult to develop. Like martial arts novels in the strength of the people to practice "big move", Kung Fu practice is not to practice disability. No foundation to do the site, you can choose their best, less competition or no competition, can highlight their characteristics and attractive sites. This way you can easily make the No.1 of the same kind. Develop to a certain stage, have very good foundation, can get more content. You have to do this because you want to make more money. --Tong
2. Art too Bad too ugly: mobile phone industry enterprises, are rich in face-saving big enterprises. And many are relying on face to survive the mobile phone.
most of the domestic brands of mobile phones are so, these mobile phone operators have the brand and visibility. They pay special attention to their image. And the mobile phone home site is so difficult to see the lack of beauty so that people want to vomit art design. Although the domestic mobile phone brand competition is more and more fierce, although the mobile phone home site has huge traffic, cast on the above advertising effect will be very bad. But as soon as manufacturers take into account their brand's mailbox problem, they give up the mobile home site. This kind of thing mobile phone home experienced, but the mobile phone home has been revised. Broken Rogow of many enthusiastic friends have told him this proposal, but he still refused to spend thousands of dollars to find a professional art to beautify this very lucrative website. Mobile home if put thousands of dollars to beautify, the return must be the cost of many times.
website Operation rules: Evaluate a commercial website is good or bad, not to see its art has beautiful, nor is it to see how deep its technology, not to see how high the cost. But to see if the site is practical and can create more value. Investment must not be blind, but the necessary can not hesitate.
3. No professional advertising operation: Mobile phone home at present no professional advertising salesman, mainly rely on the initiative to find the door. Another mobile phone home site does not have a professional advertising detection system. Can not be accurate evaluation of customer advertising effectiveness. Can not bring more customers, can not raise the price of advertising a grade.
Advertising operation phenomenon: the same flow of two of the same type of Web site, a site a banner advertising one day can receive million, while the other one months can not receive this price. What's the reason? (Real situation)
SMS: From doing the first day of mobile website, Chunhui said don't want to rely on SMS to make money. Then the message on the website is just for others to do. And it's not very delicate. Make thousands of bucks in one months. If a mobile home is operated by a company, use the home of the mobile phone to do SP business. Even if you don't take it as a major income, you can make a lot of money. Rely on his own resources, engage in content, engage in text messaging Alliance can easily operate to make money. If you do this, the monthly income can be dozens of times times more than a hundredfold or more.
Mobile Phone Mall: The column is very good, but now only used to retail mobile phone accessories, spend a lot of energy, make the lack of a few, through the network to do sales or more trouble, as their own platform, all over the investment. or online network under the combination, engage in national chain.
other profit points can be developed more, but the form of personal website is too difficult to open up, want it to truly become the largest mobile phone portal industry site, want it to play the potential to create more value, but also need to have the ability to operate the company to operate!
