China Telecom Terminal Company unveils six development strategies in the next phase

C114 News June 21 (in Arts WAN) "China Telecom CDMA industry chain Summit Forum" in the three-day "2011 Days Wing 3G internet mobile Phone Fair" held during the period,　　Madaujie, director of China Telecom Tianyi Terminal Management Center, summarizes the development of CDMA terminals at the present stage and reveals the next stage of terminal development strategy. China Telecom's April 2011 number of users have reached 103.1 million households. 2011 1-May Domestic market CDMA mobile phone sales 22.61 million units, compared with the same period last year 33%, monthly sales exceeded 4 million. May 2011, the 3G mobile phone in the domestic 3G mobile phone market share has been raised to 28.5%, compared to the 2010 increase of 5%.　　Over the same period, the 3G mobile phone in the overall CDMA mobile phone sales accounted for 54%, leading the overall mobile phone market in the 3G mobile accounted for. "May 2011 CDMA Smartphone single Month sales breakthrough millions for the first time. In the 3G intelligent Machine Market, the sky Wing 3G smartphone machine retail average price is lowest, reached 1888 yuan. The minimum retail price has been reduced to $800. Huawei and ZTE launched the Sky Wing thousand 3G smartphone C8500 and N600 sales respectively through 2 million and 1 million units. "Madaujie said. "CDMA terminal cost-effective, 700-2000-yuan mid-range mobile phone sales accounted for from last May's 16.9% to increase to this year's 36.2%,EVDO mobile phone price to 1331 yuan, a year ago fell nearly 1400 yuan, the lowest retail price of less than 300 yuan." "Talking about the next stage of the terminal development, Madaujie gave six major strategies." "First, speed up the development of CDMA terminal scale, and strive to achieve the 2011 CDMA Terminal Sales 60 million." Strive to EVDO terminal sales 30 million, of which unimpressed smart phone to meet the supply of 15 million. Second, push forward the development of 3G smartphone. From the value chain of the key links, many initiatives, serialization, three-dimensional implementation, and continuously upgrade and maintain the wings 3G smart phone appeal and attention, in the rich models and improve the performance of cost-effective on the basis of upgrading the brand, quality, experience and differentiated competitiveness. Adhere to the open strategy and open cooperation to all partners. Take the strategy of the Stars to create a full range of benchmarking products. "It is the third most significant strategy to further define the 3G mobile phone requirements for the day wing." China Telecom will continue to improve the cost of smart mobile phone, focus on building a 4.0-inch screen, 1G frequency, customer perception of fine and retail price within 2000 yuan for the main stream of mid-range smartphone. In principle, mid-range phones should support dual-mode single for global roaming.　　2012 new listed terminals must support 1X enhanced (MRD, Evrc-b, qlic) functions. "Four, fully upgrade the 3G terminal quality, guarantee quality, and constantly upgrade the terminal hardware specifications, open cooperation, load boutique business and applications, focus on customers, optimize the sky-wing 3G terminal experience." "Madaujie said," The fifth aspect, builds the benchmark product to lead the productionIndustry development, China Telecom will open custom resources, open product resources, open marketing resources and industrial chain upstream and downstream cooperation to build benchmarking products, improve the value of the Sky Wing terminal. "Innovation Tianyi Terminal socialization operation mode is the sixth strategy for the next stage development of China Telecom's sky-wing terminal." China Telecom will adopt "deep custom products to the social channel operation", "collection of models and large national and chain channels of deep cooperation," integration of resources to increase marketing efforts "," joint retail outlets to expand and encourage "and other four initiatives, the continuous use of" hot and Cold alternating "method,　　Enhance the competitiveness and activity of CDMA industry chain, and continuously promote the socialization of terminal operation. "With the rapid development of social and economic information, 3G and mobile internet to become popular, CDMA industry is facing significant development opportunities, CDMA terminal Market scale development conditions have been available." China Telecom is willing to cooperate with all links of the industrial chain to strengthen cooperation and create brilliant industry. "Madaujie said.