China's 3G network speeds up

Nowadays, China's electronic commerce is developing rapidly, especially in the two or three-line cities which do not have traditional physical stores, more and more consumers have developed the habit of online shopping. Eric Consulting statistics show that 2012 China's 3G network popularization speed, mobile terminals, especially smartphones, shipments and holdings are significantly increased, the size of Chinese mobile phone users reached 420 million new highs. Many well-known electric dealers by virtue of their own strength to gain a foothold, successfully conquered the consumer, and established a higher brand awareness.

Based on the current trend of mobile Internet development, the big forward-looking power companies in the mobile Internet and mobile applications to explore a broader business opportunities. Since the establishment of the March 2010, the most professional mobile phone shopping platform----------------Amoy Mall (gz.ytao.cn) always adhere to the "customer first" principle, it has accumulated a stable and loyal consumer, especially by the three or four-line city, township consumers. This year, the mall is expanding in category and category, in order to attract more customers to the Internet station for shopping, to stimulate the traffic and sales of the site. At present, the shopping mall online sales of footwear, clothing, watches, mobile phones, computers and other high-quality goods.

With the popularity of mobile shopping, many well-known brands are also in the form of app to develop sales channels. Amoy Mall in early 2012 has launched Apple, Android client, will be the life of the "fragmented time" effectively used up for the Move Amoy Mall to introduce huge traffic. According to the relevant person in charge of the shopping mall, through with Lenovo, confidant, create a customer, such as more than 100 mobile phone manufacturers, program partners, built-in to remove the app client to promote the independent app, the effect is more outstanding, accounting for more than 10% of the revenue ratio. At present, the shopping mall iphone and Android mobile phone clients have been fully promoted, and gradually penetrate into people's lives and work in various fields, so that consumers can use mobile terminals anytime, anywhere online shopping.

Today, the rapid rise of online shopping can not be separated from the "toiled" of the express industry, and logistics is more important to move Amoy Mall. At the end of 2012, the shopping mall in Nanchang, Shanghai and Hebei set up a regional warehouse, to achieve landing with, in order to save logistics costs and enhance the user experience purposes. In addition, the shopping mall to strengthen and EMS and home urgent delivery and other well-known express cooperation, full support door-to-door delivery to pay, so that consumers taste this convenient, fast way of shopping sweetness.

With the advent of the mobile internet era, more and more consumers to join the mobile network to buy the army, the mobile shopping transaction scale is also rapidly increasing. According to the relevant data from Eric, 2012, 55.04 billion yuan in the mobile shopping market size, in the 1.304 trillion yuan online shopping overall transaction size accounted for 4.2%, and 2011 1.5% compared to a significant increase. Eric predicts that by 2016 the proportion of mobile end-net purchases will reach 18%.

At the same time, the rapid development of E-commerce to allow the mobile Internet industry to increase competition, to the Amoy Mall brought great pressure. However, the shopping mall has successfully created a more unique profit model, that is, by creating a perfect, growth potential of a strong platform to products, prices, services to recruit large users, to provide consumers with high-quality online shopping experience, which in the peer has a greater competitive advantage. "Only the product is good, the price is reasonable, the service is good, consumers will buy." "Amoy Mall related to the owner said that the domestic consumer demand for the perception, capture and satisfaction ability, can make the shopping mall continue to improve consumer recognition of innovative goods." Future electric business platform competition will undoubtedly be more intense, the shopping mall in order to meet the opportunities and challenges, will improve the overall quality of talent, curing business processes, encourage innovation and competition, enhance and maintain the competitiveness of the brand in order to occupy more mobile phone shopping market share.