China's "Big Data" era of unlimited business opportunities

Not long ago, in Wuhan, the closing of the "China Optics Valley" Optoelectronics Expo, Hequan, academician of the Chinese Academy of Engineering, points out that as social networks mature and mobile bandwidth increases rapidly, more sensor devices, mobile terminals, and more data are produced and grow faster than at any time in history, and the global "big Data" The time has come.

How to use these "big data" to develop the value, and what the "big data" will bring to prosperity, become investors, the IT sector and the government's public management issues of general concern.

Smartphone data contains huge business opportunities

In the cloud computing, the Internet of things, and other technologies, China Mobile has entered the "Big Data" era. Hequan said that in the past few 18 months, China Mobile Internet traffic has increased 10 times times, currently accounting for the global Internet traffic 10%.

This July, Alibaba Group, the world's leading E-commerce brand, set up the "Chief data officer" position in management, managing "poly Stone Tower" a large data sharing platform, it through the sharing of Alibaba's subsidiaries Taobao, Cat, Alipay and other data resources to create value.

At the same time, the mobile terminals, represented by smartphones, generate a huge amount of data for the combination of individual users and locations, providing a tremendous development space for a wide variety of services, products and new business models. The use of smart phones allows the production of multimedia anytime, anywhere, the user's mobile phone access to mobile Internet, the daily consumption of data in a geometric multiple growth.

According to a well-known market research agency ID C recently released the Global quarterly mobile phone tracking data forecast, 2012 in the global smartphone market, China's market share accounted for 26 5%, the United States accounted for 17.8%, China will surpass the United States as the world's largest smartphone market. According to the survey, China's smartphone users of the monthly data network traffic is close to 100M, so large traffic will be "big data" analysis to provide natural data.

As a mobile terminal, mobile internet used to be seen as more money "buns" behavior, now using smartphones to communicate, social, shopping and other behavior is more ordinary things. And it turns out that the analysis and use of the "big data" generated by smartphones will be very promising.

With thousands of smartphone apps, people have been able to make full use of their location information to predict traffic jams, ratings for frequented restaurants, and sharing experiences and pictures with friends. The Irsage Inc., headquartered in Atlanta, provides real-time traffic information Reporting Services to 127 cities across the United States by tracking mobile data from millions of of mobile phone users.

Taking the current popular microblog as an example, Weibo users are moving to the mobile end on a large scale, with 89.35% of users accessing Weibo via smartphones, and Weibo is slowly releasing its value as a social tool, according to a recently released 2012 China Weibo Blue Book by the D CCI Internet Data Center. Tw Itter, through the "Big Data" analysis of the user, officially launched advertising self-service, to the licensed, self-service advertising profit. China's several major micro-blogging operators are also increasingly focusing on the experience of smartphone users and are actively tapping into the potential value of data.

"Big Data" analysis helps medical level

"Our hospital has been busy acquiring storage equipment for years. Yiang Xiangrong, vice president of the Wuhan Union Hospital, told reporters that the annual data increase in the large hospitals is dozens of TB, and almost every year it grows exponentially. ”

The rapid growth of data on medical and health information is an indisputable fact. In addition to starting to use the "big data" Internet companies, the medical industry is one of the traditional industries that makes "big data" analysis the first to flourish.

The medical profession has already encountered the massive data and the PA C s image, B-ultrasound, pathological analysis and other business produced by the unstructured data challenges, and in recent years many countries are actively promoting the development of medical information, which makes many medical institutions to invest a lot of money to do "big data" analysis. According to McKinsey, a consultancy, the removal of institutional barriers to "big data" storage and analysis can help America's healthcare services create additional value of 300 billion dollars a year.

Hequan, Microsoft's "Health Repository" and "Google Health" for the majority of patients to provide personal medical and health file management Online services. Users can record their own health data at any time, or authorize medical staff to view the Internet. Especially in the process of first aid, rapid access to personal medical data is of vital importance to timely care and treatment.

These are just the tip of the iceberg for the "Big Data" application in the health sector. In the United States, 150 million diabetes, congestive heart failure, high blood pressure and other chronic patients, their health care costs accounted for the health system, 80% of the cost of health care. By analyzing the data produced by the remote Monitoring system, the hospital can reduce the hospitalization time, reduce the amount of emergency, and achieve the goal of increasing the proportion of family care and the appointment of outpatient doctors. The Wuhan Union Hospital has already established long-distance remote control contact with eight Community health service centers in the urban area, and will provide "from the hospital home" service in the future.

Yiang Xiangrong introduced, in the pharmaceutical company's new drug research and development phase, may through the data analysis, determines the most efficient input-output ratio, thus equipped with the best resource combination. In addition to the cost of research and development, pharmaceutical companies can get a quicker return. The general new drugs from research and development to market time of about 13, the use of data analysis and forecasting can help pharmaceutical companies to 3-5 years earlier to the new drug market.

The public health sector can quickly respond by covering the country's patient electronic medical records database, rapidly detecting infectious diseases, conducting comprehensive epidemiological surveillance, and by integrating disease surveillance and response procedures, which will reduce the cost of medical claims and reduce infection rates. By providing accurate and timely public health advice, public health risk awareness will be greatly enhanced, while reducing the risk of infectious disease infection.

"Big Data" drives the development of optical network

Zhao Zisen, a Chinese Academy of Engineering, known as the "father of Chinese fiber optics", points out that "big data" accelerates the demand for broadband, and that the rapid increase in traffic means a large number of fiber-optic transmission systems are needed. In his view, China has a good optical network base, "Big data" on the one hand means that broadband network will face great pressure, on the other hand, can help push the development of optical network.

In the United States, the Government has applied to Congress for 25 billion dollars to build high-speed Internet and wireless broadband networks, with the goal of popularizing 100M broadband in 100 million homes by 2020. The European Union will implement a massive public broadband service over the next 10 years, guaranteeing that more than half of Europe's residents can enjoy 30M of high-speed broadband services 2020 years ago.

Hequan pointed out that, in the global to meet the "big Data" era background, the overall increase in optical network technology innovation, to meet the future opportunities and challenges, but also has become China's photoelectric field development priorities.

According to industry insiders, the 90 's, telephone line m odem Internet access to achieve the earliest Internet access, on the basis of the development of ISD N, and the formation of China's initial broadband industry chain. The late 90, D SL, most of the open broadband users choose 512K, 1M, 2M rate, and such bandwidth is increasingly difficult to adapt to the rapid increase in data flow, the development of optical network has become an inevitable choice.

From 2009 onwards, the telecommunications operators began to start the "light into copper retreat" strategy, optical fiber directly into the household, by the end of 2011, China's fiber to cover users to 45 million households. This May, the State Council issued relevant policies, put forward the implementation of "broadband China" strategy.

The industry believes that the popularity of fiber-optic network benefits far more than the speed of the increase and it enterprise income growth, will also pull fiber manufacturing, network equipment, computer and home appliances and other related manufacturing, forming a strong industrial chain extension and driving effect.

China's Ministry of Industry and Information technology officials predict that over the next three years, China's fiber-optic broadband investment will exceed 150 billion yuan. This year alone, the basic telecommunications industry can complete fixed assets investment of 370 billion yuan, coupled with the promotion of Internet enterprises investment, the total investment will exceed 500 billion yuan.

In the face of good prospects, Zhao Zisen hope that the telecommunications industry operators, system manufacturers and device manufacturers can work together to meet the "big Data" era.

(Responsible editor: The good of the Legacy)