China's IT industry "living fossil" wave

Wave fame earlier than Lenovo, but Lenovo as a Chinese IT industry superstar constantly walk in the forefront of the industry, and the wave is relatively unknown. The wave is known as the IT industry "living fossil", and the tide people are more willing to call themselves the Chinese IT industry's enlightenment and pioneer.　　Whichever is more accurate, the rise of the tide is indeed closely related to the transformation and transition of China's IT industry. 1983, the tide involved in the information industry, into the development of micro-computer, China's IT industry is officially opened the curtain.　　1988, the wave of micro-computer market share has accounted for 20% of the national market, ranked second, the Great Wall, the tide, the East China Sea became the three leading brands of the Chinese personal computer market, when the domestic PC brand market share as high as 75%. But the technological superiority of Chinese companies on PCs cannot help but test the market. 1992, the domestic PC crisis led to the emergence of industrial watershed. That year, the state canceled the foreign computer machine import quota limit, foreign brands invaded. Developed in the context of the business community to grow up multinational companies, with the global brand and complete marketing experience to just out of the planned economy of the state-owned brand it enterprises to war.　　At that time, the three major state-owned brands of the Great Wall, wave, the East China Sea computer and so on, market share rapidly decline, state-owned PC industry began to decline. Since then, to be good at the market and channel Lenovo to "trade technology" ideas in the Chinese market, not only beyond foreign manufacturers, but also the Great Wall, waves, the East China Sea left behind.　　In this time of transition, Lenovo, founder, the same side and other new generation replaced the Great Wall, wave, the East China Sea in the IT industry status. In 1997, a group of young technical experts, represented by Sun Pi, embarked on a wave of leadership positions. The tide was in a downturn, and it was in a difficult strategic choice period. Young people's passion, let them not willing to wave such a once brilliant enterprise decline.　　Under the leadership of Sun Pi, executive vice president of the group, the tide began the road of "two startups". For the new Sun Pi, the hardest is two: one is to choose strategy, not only around the PC and Lenovo, founder and other new generation of entanglement, and then the tide has embarked on the path of blind pluralism, must be redefined strategy, the second is the state-owned enterprises system change is imperative, the old system is particularly prominent shortcomings. Sun Pi A simple example: "In our state-owned enterprises, you want to dismiss a person, you have to do countless ideological and political work." In the morning, he will block at your door, come home from work at night, he still block at your doorway, talk over and over.　　"10 years later, the tide in the Sun Pi as a representative of the new generation of managers under the hard transformation, in the industry gradually formed a soft and hard integration of IT service providers, and in the system transformation has become a state-owned dominant holding, a variety of components coexist joint-stock group company, currently has four listed companies Over the decade, the tide is repositioning itself, and the IT industry is also taking a delicateThe change, staged a section "blockbuster". 8 years ago, IBM bought PwC, stripped pc, hard drive, drive, monitor and printer system business, and acquired countless software companies to transform IT services in a comprehensive way. 8 years later, the decision has been fruitful, while Hewlett-Packard, another IT company, has not been content to be the world's largest IT hardware maker, after acquiring Compaq's return to the position of PC boss, and has been gradually laying out software markets over the past two years through mergers and acquisitions. In IT companies, IBM and Hewlett-Packard are all business-oriented companies with enterprise-class users, and they have not only hardware products like servers and storage, but also software and IT service businesses. Recently, Oracle, the Pure software company, has sold its hardware-biased sun revenue. This scene of the IT industry "blockbuster" constantly staged, let Sun Pi more feel copy IBM mode is right. "Looking at the current IT industry, you can see: integrated, highly integrated business-wide companies have become the blue sea aircraft carrier." "Lenovo's competitor is Dell, and the wave is targeting IBM." The customer groups of these two types of manufacturers will also gradually differentiate, "Lenovo faction" more tend to product-led, selling electronic products will be more like selling consumer goods, and product form, sales model will be close to home appliances, personal consumption of customers is also gradually rising, and the "Wave faction" is more tend to service-oriented, customer targets locked in the enterprise, through software, Hardware provides a complete solution that enables customers to form a high degree of dependency.　　It is hard to tell whether the two companies will go further and farther in the future, but the tide is that this is another fission, the industrial turning point is the best time to go beyond. After the shift from a technician to a manager, today's Sun Pi is no longer about competing with Lenovo, but how to replicate IBM's model in China.　　In this interview, the reporter found that Sun Pi more attention to how to quickly bigger and stronger, this is the latest wave of speculation behind the biggest driving force. Wave people are followed by demons, one mouth is "software integration." In the view of the wave people, "soft and hard integration" is the hope of the rise of the tide, but also the wager of the industrial fission period.　　But "Software integration" is a concept that is not accepted by the public and is far less fashionable than the "IT Service" hat. Even bigger challenges lie ahead: the IT services industry will show a fast-growing focus on the big business, how to move quickly out of position, to form the leading edge, which is difficult for the wave.　　Because in China, there are already digital China to carry the "largest IT service provider" banner. Want to be a leading IT service provider, but on the product line, compared with IBM and HP is still very incomplete, how to fill the gap? How to catch these international giants by unconventional means and determine their competitive position?　　Wave of the four listed companies, the distribution of fragmented business, how to effectively integrate resources, forming a resultant force? has been difficult to get rid of the wave of Shandong accent team of executives, hope to do more to say less. Although the strategic choice of "soft and hard integration" is in line with the trend of the industry, the tactical details may be moreThe success or failure of the wave.