China's Ma's ambition: intelligence will kill traditional cars like this

Absrtact: Our correspondent Line Shanghai reported that the voice recognition system started in the car, Bo Tai, is in the field of smart cars a big game. A smart car, to be launched at the Shanghai Auto Show in 2015, is the first step to take. Bo Tai Yue Zhen President Cheng Yilun to the newspaper reporter Line Shanghai report


, who started out in the car's voice-recognition system, is playing a big game in the smart-car field. A smart car, to be launched at the Shanghai Auto Show in 2015, is the first step to take.





, president of Yue Zhen, Cheng Yilun to the 21st century Economic report that the introduction of the late 2015 smart cars, can clearly show the proportion of oil and electricity. And Bo Tai is based on this with the relevant government departments, the future can be the user's charging time and government subsidies docking, that is, the government's incentives for new energy vehicles will be based on specific electricity and the proportion of oil to give, and is no longer like the "eyebrows".





two or three years in front of enterprises have entered the car network, but also set off the IT enterprises into the automotive industry, such as Bo Tai Yue Zhen is the first car company to develop automotive networking technology, and it enterprises across the border into the automotive industry, but also gradually jumped out of the automotive industry's traditional horizons, More and more IT companies are starting to build cars with new ideas, such as Tesla, which is made by IT companies. followed by the IT giants and the car industry, such as SAIC and Alibaba hand, North steam together with the coveted future car market.





"If the car is networked as the first generation of smart cars, then networked cars are the second generation of smart cars." "Cheng Yilun thinks. And with the impact of the Internet on the automotive industry, smart cars will be more and more in-depth development, so that the car products from the only network, more than a screen, and eventually to the arrival of the era of small aircraft.





"Second-generation" networked vehicles have been started





"The April 2015 Shanghai Auto Show, we will launch more innovative Smart cars, the equivalent of a car with eye ears and nose and throat." "Cheng Yilun revealed.




In addition to the functions of a car connected to the
, the car will be able to innovate the consumption pattern through data sharing. "At the moment we have started negotiations with a bucket of two barrels of oil, buying our smart cars and being able to enjoy more favorable oil prices in the form of integral systems," he said. "Cheng Yilun revealed.





and insurance benefits. Like the same car, two consumers have a completely different driving habits, a year only open 10,000 kilometers, only used in commuting, has been 10 years driving habits, and on the contrary, the other one to drive 50,000 kilometers a year, often driving at night, driving often at midnight, driving age just full a year, driving like the brakes, urgent step on the accelerator. At present, the two car owners of the same insurance premiums, but the use of networked vehicles, two owners of different premiums.





in the maintenance, not like the traditional car according to the number of kilometers required maintenance, but the system at night automatic detection, automated repair, if the system can not solve the problem, automatically notify the repair station, repair station through the password to unlock repair, to achieve consumer time and distance for the maintenance of zero.





"The future of smart cars is definitely a new energy vehicle, and we are building a range + pure electric + solar triple new energy vehicles." "Cheng Yilun revealed.





In addition, WiFi is free on the car. "We plan to reach 90 operators around the world without a SIM card and all the traffic will be free in the future," he said. "Cheng Yilun revealed. He defined the car as the second phase of the Smart car, the networking vehicle phase.





who captures shared consumption patterns who





Cheng Yilun that the development of smart cars to go through four generations, the first generation is the car network; the second generation is the network car; the third generation is the equivalent of a robot's smart car; from the IT industry's imaginative imagination, the fourth generation of smart cars, and possibly even small craft, The government will not even need to repair the tunnels as they do now, even the roads are no longer needed, flying in the sky, and technology allows them to travel with each other.





However, no matter how technologically advanced, Cheng Yilun that to achieve a real breakthrough, still need to achieve full value chain changes, not just the product itself changes.





summed up the successful experience of Uber, Cheng Yilun that regardless of the development of smart cars to the first generation, popularization must solve the mode of innovation. Tesla is the best example of the success of IT companies in the automotive industry, but Tesla still does not lead a revolution or even success. The key factor, Cheng Yilun, is that Tesla's share of the market is too low.





Apple led to the revolution of mobile Internet terminals, and compared with Apple's 15%, the profit is as high as 30%, Tesla is not a successful case of the car industry, the biggest drawback is that the city accounted for only a few 0 per thousand points, does not have the industry voice.





the reason, in addition to itself does not have new energy technology, Tesla is not a real smart car, only in the product itself changes, and not in the consumption model to achieve breakthroughs.





Smart Cars to achieve breakthroughs, Cheng Yilun that the key to the consumption model. Uber's market capitalisation in the US is more than $40 billion trillion, above Tesla's $ more than 30 billion trillion, and more than the market capitalisation of the country's largest auto company, SAIC.





Uber has no advantage in products, only by mode innovation. 2009 Karanik and friends Chat with the thought of "a button, the car came, let the passengers appear particularly high-end" creativity, Uber this was born.





Uber is the originator of "drip" and "fast". Uber has positioned itself as "a more high-end, more private travel option for passengers", the company's main business is the "private car" car-type booking service and free private car booking service, and its followers in China "easy to use car" quite similar. In addition, UBER is also working with professional taxi drivers in some of the more accommodative cities and regions, known as "drip" and "fast" operations.





Chinese brand Conspiracy and





"We hope that smart cars will spark a revolution in Chinese industry, not just a few cars." Cheng Yilun said, and the premise is that the product must have a certain market share.




The same is true of
in China's domestic brands. Chinese brands have fallen continuously as a product of the joint venture has fallen. According to the Chinese Automobile Industry Association's statistics, the previous November Chinese brand car sales fell 17.34% year-on-year, accounting for car sales total 22%, the share of the year-on-year drop of 5.3%.





Chinese brands are looking for ways to bail out. and Cheng Yilun that the Chinese brand ultimately to achieve the bailout, business model changes are very important.





SAIC has three years of production and sales of more than 2 million joint ventures, and Chinese brands if only rely on the current path to achieve millions of, it will take a long time. Instead, Uber simply innovate in the business model, with market capitalisation already outpacing SAIC.





"If the business model changes, Chinese brands are likely to change radically in 2015." "And smart cars can change the current business model. If the same option Mercedes-Benz BMW and Cadillac, if the purchase of Cadillac, each refueling can save a dollar per litre, will drive Cadillac sales.





the same is true of Chinese brands, and if the technology of smart cars is applied to Chinese brands, it is likely that Chinese brands will be hit by innovation.





"I have communicated my thoughts to several CEOs of Chinese brand enterprises, and have got their approval." Cheng Yilun revealed that the study of smart cars by Bo Tai has also sparked enthusiasm from investors.





"Our plan is the future will share technology to the depot, driving the success of Chinese brand manufacturers, so as to bring changes in the domestic automotive industry, so that China becomes a powerful automobile technology." Cheng Yilun said that Bo Tai's own car is just hope as a platform for technology display. In the future, Bo Tai hope that through large data, will build itself into a value chain operation of the company, the business around to provide consumers with refueling, insurance concessions, after-sales service, including the value chain.