China's online shopping market will begin to mature gradually

Market Size: 2013 online shopping transaction size reached 1.85 trillion yuan, an increase of 42%

According to the upcoming 2013 China Online shopping market data, in 2013, China's online shopping market transaction size reached 1.85 trillion yuan, an increase of 42%, compared with 2012, the growth rate has fallen. According to the latest forecast of the Ministry of Commerce 2013 annual Social consumer goods retail sales figures, in 2013, the proportion of online shopping volume of the total retail sales of consumer goods will reach 7.8%, up from last year's increase of 1.6%.

Eric Consulting that, with the growing habit of internet users shopping habits, the gradual establishment of network shopping related standards and the increasingly improved network shopping environment, China's online shopping market will begin to gradually enter a mature period, the next few years, the online shopping market growth will stabilize. At the same time, with the large-scale entry of traditional enterprises into the electric business industry, China's western provinces and central and eastern three or four-line cities in the network shopping potential will also be further developed, coupled with the development of mobile Internet to facilitate the mobile network shopping increasingly convenient, China's online shopping market overall will maintain relatively rapid growth, China's online shopping market is expected to reach 4 trillion yuan in size by 2016-2017.

Market structure: The proportion of the business continues to increase, reaching 35.1% in 2013

According to the consultation data, the 2013 China online shopping Market, the volume of business transactions amounted to 650 billion yuan, in the overall online shopping market, the proportion of transactions reached 35.1%, compared with 2012 29.6% growth of 5.5%. In terms of growth, the business market is growing rapidly, and in 2013 China's online shopper market grew by 68.4%, well above the Consumer-to-consumer market's 30.9% per cent growth, and the Business-to-consumer market will continue to be the main driver of the online shopping industry. It is expected that by 2017, the proportion of consumers in the overall online shopping market will exceed Consumer-to-consumer and reach 52.4%.

Eric Analysis, the main driving force for the Chinese online shopping market is: (1) from the market point of view, Consumer-to-consumer market development is more stable, the growth of space is limited, and many enterprises in the enterprise can enter the market, there are more market opportunities, the future will also have greater development space; (2) from the enterprise perspective , in addition to the traditional website of the electronic trader, traditional enterprises have joined the business market, and consumers are gradually valued by the major enterprises; (3) from the consumer aspect, with the gradual development and maturity of the network shopping, the consumer concept of the network shopping users gradually change, the demand for the quality of goods is continuously promoted, compared with Consumer-to-consumer, In terms of reputation and quality assurance, the customer can satisfy the consumer demand of the online shopping users.

Future trends: Platform for Business, O2O and cross-border electricity will become the future trend of the industry

The online shopping industry is growing fast, platform to the mainstream: from the internal structure of the network shopping, the proportion of the company is more and more high, the future will become the main driving force of China's online shopping market, from the core business performance, the main market of electric enterprises are increasing the development of open platform; 2013 network shopping transaction size accounted for the total retail sales of consumer goods has reached 7.8%, prompting the traditional enterprises to produce more urgent demand for electricity, in the case of the platform does not work, in the future, more traditional enterprises will be settled to the open platform.

O2O Market Prospects: O2O has a link line under the natural features, can be a good solution to the traditional industry e-commerce problems, will become the internet penetration of the real economy next focus. Under the current line of traditional industries are active in the integration under the line, in which the traditional industry in the local life service O2O Market started earlier, the development of relatively mature, the future of local life services will be towards the mobile end, vertical development. Retailing industry is also beginning to seek the optimized integration of the resources on the line, and make O2O transformation. In the future, the convergence on the line will spread to more industries.

Cross-border electric commerce industry chain is increasingly perfect, will usher in high-speed development: Cross-border E-commerce has become China's e-commerce market, a new growth hotspot. After several years of precipitation development, China's cross-border electric power companies have gradually formed a covering of marketing, payment, logistics and financial services, a complete industrial chain, the industry pattern is increasingly stable. With the rapid development of the global electric business and the trend of the globalization of China's electric business, China's Cross-border electric power companies will usher in a period of rapid development under the policy support of the Chinese Government and the vigorous promotion of the enterprises.