China's Silicon Valley: Zhongguancun Prosperity no longer, transformation into inevitable

Recently, Beijing Zhongguancun electronic store merchants have left, once known as China's Silicon Valley in Beijing Guan Village, now is not as prosperous as before, the electronic store is becoming depressed, Zhongguancun is facing unprecedented difficulties. It seems that the transformation has been inevitable, the ups and downs of Beijing in the closed village, why the decline? Not only Zhongguancun, computer city across the country seems to face the same problem. The whole industry is in decline, Beijing Zhongguancun is the most typical example, from the prosperous to the decline, Beijing Zhongguancun to give us what kind of inspiration and feelings? If you want to make a real transition, how can a retail model like an electronic store change? There are two reasons for the decline of Zhongguancun in Beijing: internal and external causes, which can be summed up to three points.

Electric dealers quickly occupy the market share of retail industry

The retail industry is facing a new challenge, that is, the rapid rise of the electric business, such as: Taobao, Jingdong Mall, Amazon and other electrical business sites. And with the user online purchasing habits of the formation, and shopping on the Internet generally than the physical stores are cheaper, natural more users choose the Internet shopping. Electronic products are also the case, the physical shop needs labor costs, rent and other expenses, Taobao shop does not need these costs, so the same mobile phone cheap hundreds of yuan is also normal. But for ordinary users, this kind of discount is really not small, now the electric business has a foothold, the impact on the traditional retail industry is very large, in fact, many physical stores have become consumers "product experience shop." Because the electrical business site can not experience the performance of the product, just physical stores can meet the needs of users, and then go online to buy the same products. This model is now favored by many young consumers.

Vicious Circle: Benefits and integrity who light who heavy?

Zhongguancun electronic stores mainly sell electronic products to computers, for example, each brand of computers, or assembly machine. Buy a computer friend will have such a feeling, that is to buy before the best to find an acquaintance, or a friend of the computer to accompany. Otherwise it is very easy to be slaughtered, it is reported that the phenomenon of zhongguancun is very common, in fact, other places in the computer city is so. The reason is simple, on the one hand, the interests of the drive, on the other hand, the credibility of individual businessmen problems, and as the industry is declining, profit margins have become narrower. Businesses have to sacrifice integrity to cheat consumers, of course, not all businesses are so, businesses at the expense of integrity and credibility in exchange for short-term benefits. Now buy a computer, online a look at the price, consumers can basically know the approximate configuration price, but the computer city in order to make money will be fooled consumers to change the computer configuration. In short, the more you earn less money, the more you want to fool consumers, this is a vicious circle.

Industry turmoil: lack of uniform constraints and regulations

The phenomenon of consumers is more and more common, the industry does not have a unified system of constraints, business survival difficult, and finally can only find ways to get more profit from consumers. Industry confusion and lack of integrity, resulting in the loss of customers, turned to the embrace of online shopping. There are still many consumers like to go to the physical shop to buy computers and other electronic products, online shopping can only see the picture of products, can not distinguish the true quality of products. But the credibility of the business is consumers are very concerned about, once a computer city's reputation has become very poor, many consumers are naturally more willing to choose online shopping. The industry is depressed, competition within the industry will certainly be more intense, coupled with the lack of uniform industry rules, the end can only make the industry more chaotic. To give a simple example: the same computer motherboard, the price is basically the same, can be in advance to customers, can sell more than hundreds of pieces. The condition is meets the customer who does not know the knowledgeable, plainly is the flicker.

Zhongguancun Sorrow will continue to play, the traditional retail industry will face difficulties, if the business or not pay attention to integrity and after-sales service, then will certainly lose more customers. Future electric dealers will continue to encroach on the traditional retail industry, Zhongguancun electronic stores must be transformed, or change the operating mode. The same is true of computer cities everywhere, but it is only a matter of time. Article source: Dafeng Shot blasting machine http://www.jspwzj.com/original release reprint reserved address