Chinaseoer Search Engine Optimization Learning notes (i): Keywords selection and application

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Recently intend to study the system of SEO, understand the site optimization of the series of knowledge. I am not what stationmaster, before also do not understand what html\css, be to search engine optimization is more interested, for SEO this word is also two months ago just heard, that is in a blog inside read article (specifically in whose blog to see the forgotten Orz ... , he mentioned the word, in Baidu inside a search, read some relevant information, found this dongdong is very interesting, so also set up this chinaseoer.org ...

Search Engine Optimization Learning notes used to record the recent SEO learning experience, of course, can not be a decent article, think of that written to that, also do not know how many pieces to write, record, nothing more.

To get to the point, the choice of keywords is to learn the first step of SEO, and the rational use of keywords is to optimize the effectiveness of the most critical factors!

First, the choice of key words:

1, Search engine Crawl page is mainly rely on key words, understand this is very important. Although Baidu claims to understand more Chinese, but he can not be like the human brain as the text, logic read the meaning, feelings, so search engine on the Web page crawl or rely on keywords! But not simply crawl, search engines have an analysis of their process, this process is of course the Baidu Engineers all day study of the crystallization, this is an aspect. On the other hand, for the user, he wants to get what they want from the search engine, and their behavior is mainly keyword search. Therefore, the importance of the keyword must be planned at the beginning of the construction site.

2, but in the end choose what kind of words as a key word?
A: Accurately choose your site theme, the key word is to be able to accurately express your website theme.
B: Choose the words suitable for the user's search habits.
C: Reference Baidu Index, Yahoo Vane, etc.

3, analysis of the competitiveness of keywords, analysis has been ranked on the first page of the site, to see what others use is those keywords, to find each other's weaknesses, if it is a new station, try to avoid hot, but we learn to optimize the purpose of the competition is to do the word up, yes, this idea has the possibility of success. But to make a word up is not simply to choose the key words such a simple thing, I think need to do the whole ... This topic is too long, after learning notes to say ... But the choice of keyword is after all the first step of the operation ... Oh ... Go on

4, distinguish the main keywords and auxiliary keywords, generally a simple station to choose three or so main words can be, auxiliary keywords of course, as far as possible, can more than pull '

Second, the application of key words

First of all need to be clear, the key words in this article is not only the keyword you think, but also may be the search engine that the keyword!

1, the layout of the principle of keywords: A, the distribution of keywords should be uniform: if the page code all removed, in the remaining TXT text inside, the keyword evenly distributed in the text inside
B, the head of the Web page and foot to decorate the key words
C, do not do meaningless keyword repetition, search engine is the key word stack cheat
D, the key words "harmonious and related" to put in the page
F, the layout of the key words is very important knowledge, they are groping

2, the keyword density too much time of the Web page to find ways to remove noise, about the noise of the Web page seems to be a call Xiaopeng people put forward, feel very reasonable, yesterday in the Forum of the Earth also see a article inside the cloud on Baidu Wikipedia in the Web page denoising methods

3, the Web page inside the keyword in the appropriate time to use bold, plus background, such as spiders feel special mark, such as: "<strong>" "<b>" "<span>" and other indicators

4, pay attention to different keywords in a page distribution, but also pay attention to the homepage and the inner page of the keyword processing

5, recently observed Baidu more like tags "tags", but also like the results of the search results, in some search result found that Baidu's word segmentation technology is not simply a few words to cut the word, but the whole article to cut the word processing, I have to find out more examples of what's going on with the whole article.

6, Fuzzy keywords and participle: this is a very big topic, with my current level is not the analysis of this.
According to my understanding, such as in a piece of article in several times "QQ" and "download" two words, then "QQ Download" is this article's fuzzy keywords, fuzzy keyword problems and search engine segmentation technology directly related. For Google, he is more emphasis on precise keywords, and Baidu seems to attach importance to fuzzy keywords, perhaps this is Baidu more understand Chinese a performance bar. Participle is the technical basis of the key words, the use of different word segmentation technology will be very different search results, which is the most direct performance of search engine differences, but no matter how, how to cut, so that users faster to find their own most desired results or the most valuable results is the meaning of search engine existence, so, When we think about how to split a keyword, think about how you would search for a user.

7, personal feeling keyword more "root", a page of the keyword more "root", it is easier to be the search engine for different combinations, of course, the result will be more than our own combination of possibilities, but also more likely to appear in the search engine, but must pay attention to not to dilute the keyword, of course, this is just feeling, Not validated

In general, the choice of key words is very important, but more important is how to apply the keyword reasonable to the Web page, which is a learning, there is no fixed method, the article mentioned in terms of keyword layout, word segmentation technology, fuzzy phrases and so on to let me confused, and then continue to learn!