"Clean water" laundry new breakthrough in the new direction of industrial transformation

According to the National Information Center in the "2014 China Washing machine Industry Summit Forum" released data show that January-July washing machine cumulative sales of more than 13.6 million units, an increase of 2.58%, sales of 32.6 billion yuan, year-on-year growth of only 2.57%. Lu Shenghua, chief editor of China's National grid, said washing-machine sales have slowed in both the overall market and the city market. Washing machine industry transition to inevitable trend at present, the washing machine industry situation is not optimistic, industrial transformation has become an inevitable trend. There are a number of possibilities for transformation, three of which are the most important transition direction in the washing machine industry. The first is the transition to high-end washing machines. As consumer sentiment changes, consumer enthusiasm for high-end home appliances is rising every year. According to Nielsen's research report, quality assurance, advanced technology and identity has become the starting point for consumers to choose high-end home appliances products. Domestic household electrical appliances consumption structure is from the practical type to the enjoyment of the transition. Take the washing machine for example, it is no longer a simple labor substitute, and become a user to improve the quality of life an important carrier. Yvonne, deputy director of the Ministry of Information Resources Development, said that in recent years, the rapid growth of high-end washing machine products has become a more obvious consumption characteristics, high-end washing machine accounted for the proportion of total sales increased year by year. It can be seen that high-end washing machine products is one of the important trends in the future transformation. Second, the transition to health is achieved. From more and more health programs, we can see that the problem of "health" has become more and more important in recent years. People's needs not only achieve health effects from diet and exercise, but also extend to more details of life. For example, in the current environment of declining water quality, how to reduce the residual bacteria and germs on clothing as much as possible is a matter of concern to many people, especially clothing and children's clothing is really washed by a lot of women's attention. If the washing machine manufacturers to integrate health into the product, I believe that will be a new round of "laundry health and heat" wave. Finally, water-saving and energy-saving transformation. A Beijing citizen said, "Now the price of water in Beijing is rising higher, although the home has tried to save water, but some must use electrical appliances such as washing machines, water heaters or very expensive water." It is possible to make these appliances in the product to achieve the function of the same time, but also for us to save a sum of water money. This paragraph must say a lot of consumer's voice. Indeed, today's washing machine products, although the replacement of hand washing, for people to wash clothes brought convenience, but increased the cost of utilities. A new round of washing machine transformation to the government's energy conservation and emission reduction policy closer, will have a new development. Cassa Emperor Water washing machine set off a new breakthrough in the industry "recently, such a news is quite a concern:" The pan-water washing machine research and development project manager Xu Shen and consort, as well as Project doctor, engineer Lauchun three people under the gaze of more than 400 eyes, The ink will be in the water after the washing of the washing machine washed out of the wash after a drink. Yangfan, founder of the People's home grid, said: "The incident is small, but the fact that the water quality drops asToday, to solve the problem of consumers on the health of laundry water. ”