Click Principle and Search engine evolution

Abstract: In a sense, the click Principle can be regarded as unique Baidu. Although other search engines in the sort of time also refer to the user's click behavior, but no one like Baidu as the strength of such a big. When it comes to the principle of clicks, you have to mention search engines

In a sense, the click Principle can be regarded as unique Baidu. Although other search engines in the sort of time also refer to the user's click behavior, but no one like Baidu as the strength of such a big.

When it comes to the principle of clicks, you have to mention the evolution of search engines. The first generation search engine is based on the principle of content matching, so the derivation of the earliest by piling keywords to enhance the ranking of Black Hat seo. So the search engine has changed to the second-generation search engine, in order to prevent users from cheating, citing the hyperlink analysis algorithm, this period is the largest representative of Google's PR. But also so, there have been mass links and other New Black hat seo means, and these methods have been used by some people so far.

Around the 2003, the concept of relevance was formally introduced, and I think that from this time, can be considered as the third generation of search engine. We are now using the third generation of search engines, and the second generation of the biggest difference is that it is not only the number of links and anchor text to consider, but also the relevance of the degree of matching settings for important factors, which is designed to the whole station of the word segmentation results. The result of this is a sale of clothing site, it is difficult to optimize the word selling cars, so favorable to the blow in the second generation, the emergence of Black hat seo to sell advertising cases.

And to 2007 years, Baidu in the ranking formally embodies the Baidu click Principle of the powerful power.

In fact, click the principle itself, and the concept of the chain vote is very similar, but Baidu will do its effect more timely, basic 24 hours will have a response. So what is the principle of this click? Top 20 sites, in the corresponding keywords, if found that a site has been the number of users clicks significantly larger than other users, it will be in about 24 hours the site in the corresponding keyword rankings have significantly improved. And a lot of Black hat SEO is to use this principle, drill holes. So does Baidu have an anti cheating mechanism?

Its mechanism is under the normal monitoring, plus the IP source and user bounce rate monitoring. Here in particular to note that the user jump rate, in other words, even if there is a user experience is very poor site by a point in time, it will also because users of this point open on the very high jump rate and be lowered rankings. In addition, the site has been down the right to click the principle of a slow response, or even no response.

So why do you say click Principle here? My goal is not to get everyone to go like now on the internet so what so-called three-day package to do the same black hat, is to let everyone think about a problem, in the click of the flooding today, Baidu Why do this?

Because search engines are inherently two defects.

1. Search engine has no user viscosity, only the user inertia, and the user changes the cost of this habit is very low, almost 0.

2. Correlation, article quality, outside the chain level, in addition to these three main factors, search engine now difficult to find other factors, as the main basic data of the algorithm, and the current almost all of the algorithm upgrade, are now popular in the Black Hat SEO for the reverse system, there is no intergenerational innovation promotion ( Google is trying to collaborate with Twitter, but it's not succeeding at the moment.

These two flaws, so that the search engine deeply crisis, they desperately want to simulate the user experience, so there are some additional algorithms. But as SEO, we need to be aware that do not be a time of some of the phenomenon of confusion, a lot of black hat using some means and algorithms are not rigorous, you can get a better ranking, but with the perfect algorithm, only and search engine symbiosis together for the user experience and efforts of the white hat SEO, is the real journey. Baidu has endured to now insist on the principle of click, it shows its determination. For Seoer, do you want to find a prescription 1, 2 years of money means, or want to strive for a lifelong career? This is the choice of SEO Fork Road.