"Cloud" comes, software monetization how to catch the cloud computing "express"

"Cloud computing" from the concept of the stir-fry to a comprehensive industry application in just a few years time, now, it has become an irresistible trend of industry change. According to a study by the Sadie think-tank, China's cloud computing market has entered a fast-growing channel. Whether it is the international giants of the public cloud to join the Chinese market competition, or the local Internet enterprises cloud strategic transformation, the rapid growth of user size, as well as cloud applications and cloud service model of the innovation shows the great potential of this market.

The flexibility and cost advantages of the cloud service model are attracting users to purchase or plan to purchase more SaaS applications. Today, customers are no longer willing to pay the full cost of all products and services at once. For software vendors, the more frequent the upgrading of software products, the more data protection and software authorization can not be "left behind". Along with the transformation of the whole industry to the cloud, software monetization is also going through a revolution as an important part of the cloud computing SaaS chain. One of the most prominent problem bodies now is that it not only protects the core intellectual assets of the developer, but also creates greater monetization benefits for developers and even users.

It is not easy for independent software vendors (ISVs) to win this "self-improvement" because, in a cloud environment, software usage patterns have shifted from the traditional one-time permanent licensing mode on hardware devices to a more flexible, user-focused licensing model. As a result, ISVs are not only satisfied with the user's demand to maintain the best user experience, but also continuously upgrade their business objectives, in the protection of core intellectual assets at the same time realize the software monetization benefits.

Software monetization changes in the cloud: from data protection to monetization gains

Recently, Mr. Shlomo Weiss, general manager of SafeNet Software monetization department, said in an interview with foreign media that "actively expanding new business models and maximizing monetization gains is a necessary action by software providers." They must seek innovation in the software licensing model to increase the ability to have business gains, while also leveraging new sales and distribution patterns to open up broader market space. ”

Simplified, on-demand customization, flexible licensing, and traceability are some of the salient features of cloud services. For software users, while protecting the core intellectual assets from infringement, the implementation of a more streamlined operation, more flexible authorization configuration, lower maintenance and upgrade costs, and timely feedback of the use of software licensing is their basic requirements for software Licensing services. Based on this demand-driven approach, the software licensing model inherent in the PC era is clearly too clumsy, and ISVs must find innovative licensing patterns that are more flexible and efficient and adaptable to cloud environments.

As a global leader in software monetization, SafeNet provides software vendors and cloud service providers with innovative software licensing, licensing, and authority management solutions to help them develop, deploy, package, measure, feedback, and adapt in a cloud environment. Calmly address the opportunities and challenges of the new IT environment.

The future of software monetization: on-demand authorization and simplification

As the "fist-class" solution of the company's software authorization management, SafeNet's Saint-Connaught series represents the future trend of the software monetization change.

First of all, whether it is private cloud, public cloud or mixed cloud environment, preset software patterns and cloud patterns will be used together for a long time, through a unified management platform to provide users with the amount of pricing, custom licensing is a software supplier needs to break through the technical issues. SafeNet The Cloud licensing solution leverages the advantages of cloud access licensing to provide a unified management background for desktop software and cloud delivery services, enabling desktop applications to implement a new pricing model based on usage, and customers can pay for their business development needs. The actual consumption of the licensing license is based on user characteristics, storage data, transaction size of the customized solution, the user only for their actual use of the part of the price, rather than for the full software features "pay".

Second, traditional desktop software licensing requires users to bind to specific hardware devices. However, in a cloud environment, users are no longer bundled with specific devices, and the use of cloud services across terminal devices is becoming more common. An effective solution to this requirement is to bind the software to the user rather than to a specific physical device. SafeNet The innovative Cloud Licensing solution addresses the licensing hurdles that users face across terminal equipment, one-stop licensing for PCs, smartphones, tablets, and even embedded devices allows you to ensure compliance with software usage in complex environments.

For software vendors (ISVs), the software development cycle in the cloud environment has been greatly shortened, and products are constantly upgraded to capture the use of their own products and user feedback is particularly important. The mature software monetization management, on the one hand, effectively protects its core data assets from being illegally violated, it also helps ISVs gain timely feedback on software licensing and usage, such as which new applications or functional modules are popular with users, which modules or services need to be optimized for timely functionality, and so on. In this respect, the advantages of SafeNet software monetization program can be highlighted, with the help of advanced user data  and business intelligence analysis, ISVs can timely understand the use of products, and then make more appropriate adjustments to their own products, so as to enhance the user experience. On the other hand, for users, software monetization can help them develop more diversified new business models to create higher returns.

Teng "cloud" and change, software monetization application prospect is broader

Cloud computing technology and service innovation, driving the application of it to the wider social domain, whether it is an increasingly rich cloud service model, or a large development of large data applications and Internet of things based on cloud computing technology, the monetization of software exists as an indispensable service form in the new ecological chain, Its application prospect is generally optimistic. For example, the information revolution in traditional industries, such as intelligent urban construction, finance, medical care, education and manufacturing, has spawned innovative forms of software services that are highly dependent on software monetization. Software monetization not only brings security promotion, its value will be more prominently reflected in the rapid transformation of IT technology and services into productivity and corporate earnings, even to promote business innovation and industry changes in the huge thrust.