Cloud computing application Landing disk storage market recovery

IDC's latest global disk Storage system quarterly tracking report showed that global disk storage System market revenue rose 1.3% in the fourth quarter of 2013, ending a continuing slump. Unlike the slow recovery in the global disk storage market, China's disk storage System market has maintained a steady growth momentum driven by large data, cloud computing and smart city construction. What are the characteristics of the domestic disk storage market in the 2014? How do mainstream storage vendors view the market segment and how will the new changes be addressed?

The global disk storage market has seen a turnaround after several consecutive quarters of continued declines.

The latest global disk Storage system quarterly tracking report, published by IDC, was affected by positive factors such as budget-rich, cloud-computing applications, and global disk storage System market revenue rose 1.3% in the fourth quarter of 2013. Analysts say the increase is only 1.3% per cent, but it is also valuable for the disk storage market, which has been in the doldrums for several quarters, as it has given the industry a chance to see a recovery.

Emerging markets play a role in recovery

The disk storage market was slightly deserted in 2013. or data from IDC, the global disk storage System market total revenue of 7.7 billion U.S. dollars in the second quarter of 2013, down 5% in the third quarter of 2013, the global disk storage System market revenue of 7.4 billion U.S. dollars, the year-on-year decrease of 5.6%. The small increase of 1.3% in the quarter did not completely reverse the weakness of the disk storage business, but it achieved a reversal of the industry.

Analysts believe that the fourth-quarter disk storage System market reversal, mainly due to the year-end budget is abundant, and to address the long-term storage infrastructure efficiency problems under the strong desire. Clearly, part of the positive growth is due to the release of purchasing demand at the end of the year, which is not sustainable. In the global market, the United States and the European Union have fallen in IT spending, and emerging markets, represented by China, are becoming an important force for global disk storage business recovery.

In the past two years, the government-led Intelligent City project has greatly contributed to the growth of China's disk storage business, more and more applications to the ground, Nanjing, Qingdao and other cities of intelligent city projects can accurately use cloud computing, large data means to solve the problem of government processing process. Recently, the Ministry of Industry has disclosed that it is actively working to promote cloud computing and large data from the top-level design level, and that cloud computing and large data-related standardization are also being drafted, which will inspire the sustained growth of China's disk storage market.

Attention to localization

The establishment of the leading group of the Central Network information security and informatization mentioned the information security to the national strategic level. While China's disk storage business is still dominated by international brands, first-tier storage vendors are localizing the Chinese market.

"To better adapt to the development of cloud storage business, Seagate built a cloud computing sales and technical team dedicated to local cloud computing clients such as Alibaba, Baidu and Tencent," said Dan, global vice president and China president, to the Government procurement news.

Ye Chenghui, EMC Global Senior vice president and president of Greater China, said that EMC has successfully cooperated with the local brand Lenovo in the storage business, and that the deep plowing in the two or three-line city has been rewarded.

In the long run, the disk storage business will be challenged by new products and technologies such as flash memory, but disk storage will be resilient for quite some time because of the advantages of unit storage costs. China's disk storage market will become an important engine for global storage growth over a long period of time.