Cloud computing company Salesforce application of Greater China success cases

Salesforce.com is a global leader in on-demand CRM solutions. Because: it has the industry unmatched customer success rate. Currently, more than 29,800 companies and 646,000 registered users are using Salesforce's powerful capabilities to share customer information and develop higher-yielding customer relationships.

How can salesforce.com offer more chances of success than others? The method is simple:

Powerful features: Today's industry's most technologically advanced products-20th generation products with more than 1,000 functions, so have the ability to lead the global business

Flexible customization: This is the industry's most flexible CRM solution, the Unique custom tab and the newly designed customforce make the customization flexibility significantly improved, the user can expand deeply, so that can meet the needs of enterprises of all sizes.

Salesforce, the leading boss of this customer relationship management software, has opened up a new software application model: the use of enterprise-class applications via the Internet, Salesforce not meet the narrow scope of the CRM market, in 2005 to occupy Microsoft's Office software market, Salesforce.com also set preliminary guidelines for fiscal year 2006, saying the company expects revenue to reach $285 million trillion, marking an annual growth rate of nearly 70%.

--Sustainable customer growth highlights the benefits of low cost, low risk, and flexibility in cloud computing

BEIJING-March 17, 2009-Salesforce.com (NYSE:CRM), the company's cloud computing firm, announced the latest success stories for customers in Greater China. In the vagaries of the market, companies strive to reduce costs, risk, and seek greater flexibility, and the new success stories show them the driving force of cloud computing for the business.

Salesforce.com's new customers cover a number of business areas, including retailing, services, pharmaceuticals and manufacturing, further extending Salesforce.com's global customer base to 55, 400. Cloud computing services for predictable, scalable subscription mode, and pre-installed innovative features, can provide enterprises with rapid return on investment, promote business growth. Many companies want to get rid of the traditional enterprise software derived from the maintenance costs, and cloud computing is undoubtedly their flocking service model. The Asia-Pacific Software-as-a-service (SaaS) market will grow at a compound annual rate of 59% in 2007-2011, according to Springboard Research, a market researcher. The market value of SaaS is expected to reach $1.8 billion by 2011 [i]. In addition, the Forrester Research survey showed that 74% of Chinese companies surveyed saas[ii] into the top IT procurement projects.

"In the current economic situation, corporate cloud computing is a wise choice for any industry," said Andrew Knott, vice president of Salesforce.com Asia-Pacific markets. Business leaders clearly understand that the value of cloud computing is not only to save costs and promote operational efficiency, but also to enhance the business statement, so that enterprises stand out in the market. ”

The new salesforce.com major customers in Greater China include California Fitness, Wharf Telecom Wharf T&t ebusiness (WeB), public comment network, Noah Wealth Investment Management Co., Ltd. and Novartis vaccine Greater China region. In addition, Salesforce.com to further enhance the recognition of cloud computing in the region, with the Anji Car Club, Becton Dickinson (BD), BlueScope Iron and Steel China, EF Education (中文版) and the Hong Kong American Heart Group and other customers to expand the field of cooperation.

BD China is a leading global medical technology company specializing in the development, manufacture and marketing of medical devices, surgical equipment systems and reagents. The company integrates with its network of partners and customers in cloud computing to achieve more transparent cooperation. BD China operations director Wu said: "Salesforce.com for BD China's overall management model to bring important changes." Through the assistance of Salesforce.com, distributors become our close partners and cooperate with our whole business process. From product manufacturing to end-user business processes, the Salesforce.com business model is full of transparency, which will help to significantly enhance BD China's operating efficiency and core competitiveness. ”

Anji Automotive Club is China's largest professional automotive after-sales service provider, the company through the Salesforce.com program to enhance their customer relationship management (Customer relationship Management, referred to CRM) level. Anji Auto Club general manager Construction said: "Salesforce.com is the first to provide a number of industry applications online platform, and collect the world's most online CRM customers." Salesforce.com's online platform is easy to use and has full functionality, allowing users to connect anytime, anywhere. When users can connect to the Internet, they can log on to the Salesforce.com website at any time, even in the absence of the Internet, can still access the offline version and Outlook integration device to obtain important data. ”

Hong Kong beauty Heart Group is Hong Kong's largest and most diversified quality catering group, with more than 70 brands and more than 660 outlets, the group's IT director Gan Ziming adopted a salesforce.com cloud computing solution to improve sales efficiency. The results showed that the Hong Kong Mei Xin Group saved 33% of time to search for relevant customer information and 50% of the time to output a full report.

"Without making any investment in software and hardware, Salesforce.com provides us with a world-class customer relationship management system with high cost effectiveness," Gan Ziming said. Salesforce CRM greatly enhances our sales efficiency and business competitiveness, so we are happy to introduce Salesforce.com to other companies. ”

Salesforce.com recently became the first company to get more than 1 billion dollars in annual revenue, and in the fourth quarter of 2009 and Full-year results, the company received more than 1.5 million customers.

[i] software-as-a-service in apac:the momentum continues, springboard), September 8, 2008

[II] Forrester Enterprise Marvell Adoption Survey, Asia Pacific; Q4 2007