Cloud computing: Large enterprises hesitant small and medium-sized enterprises to speed up testing water

Small and Medium business users are not as simple as they think. Just as large companies are still hesitant to use emerging technologies such as cloud computing to cut costs, Indian small and medium-sized companies are already focusing on cloud computing, such as Hungama Digital Media, 8 K Miles, Indiagames, Rediff.com, Patni and others have started using cloud computing technology to speed up the implementation of their market access strategy.

Cloud computing is a way to effectively deliver, use, and manage technology. At the core level, cloud computing represents the tendency for applications, software, and other IT resources to be shared on an as-needed basis by enterprise users.

Service providers can provide these services to users in the same way that utilities supply utilities to consumers, and then charge fees according to the number of services they use. The products provided in the cloud environment can be divided into software as services, and infrastructure as services and platforms as services.

India has 8 million small and medium business users, which is a huge potential market for cloud computing. Zinnov, a management consultancy, said in a recent public survey that the market value of the Indian cloud would reach $260 million trillion by 2011. India's cloud computing market will reach $1 billion in the next five years. From the global market, public cloud services are expected to surpass traditional IT services over the next five years to $55 billion trillion by 2014, according to IDC Consulting. Last year, Global cloud services sold more than $56.3 billion trillion, up 21.3% from 2008 's 45.4 billion dollar sales, according to a Gartner consultancy study.

Gartner forecasts that the total market for cloud computing will reach $150.1 billion trillion by 2013. Now like Amazon Online, Google, Salesforce, Hewlett-Packard, IBM, Microsoft and other cloud service providers are vendors that provide cloud services to users.

Advantages of small and medium enterprises

With 3.5 million small and medium-sized business users in India, many of them are speeding up the application of cloud computing technology by reducing enterprise costs and reducing hardware and software inputs. "They can turn device inputs into variable operating expenses, which is a huge advantage for small and medium-sized businesses that don't have a lot of cash or don't want to invest in infrastructure," said Regina Tan, a spokeswoman for Amazon Network services. Amazon currently has Hungama digital media in the Indian market, Red bus, Harsh simplified, 8K Miles, Rediff, Patni and Indiagames and other users. Large multinational companies that already use Amazon's Web services include NASDAQ, NASA, Virgin Atlantic, etc.

Hungama Digital Media Entertainment, for example, is a marketing promoter, publisher and publisher specializing in Bollywood and South Asian Entertainment news, and they have 80% of websites and apps running on the cloud. Since 2008, they have been implementing cloud strategy. "Hungama IT Infrastructure management has been simplified, and our cost savings are close to 50%," said Manan Chhatrapati, chief technology officer for digital services at Hungama Digital Media entertainment company. The most savings are the conversion of equipment procurement expenses to variable operating costs.

Ganesh Natarajan, vice chairman and CEO of Zensar Technologies, believes that small and medium-sized enterprises have great potential in accepting it technology, especially cloud computing technology. At present they have a partnership with Microsoft to provide specific solutions for the company. Zensar's Enterprise resource planning solution is provided by Microsoft's Dynamics ERP, which is a customized solution for small and medium enterprises.

Natrajan stressed that in this challenging era, cloud computing can bring real benefits to small and medium-sized enterprises. This is because small businesses are enduring the pressure to use new technologies because of changes in user needs. Zensar solutions for small and midsize enterprises are only 15000RS per month. This will not put pressure on small and medium-sized enterprises with limited budgets and no special funds to hire employees. "I think it's going to be a huge market, even for bigger companies, because big companies are going to have to face this saturation soon when they buy and implement their programs," he stressed.

Let's cite a quick example of cloud computing. Rediff.com Inc. is a provider of online news, information, communications, entertainment and shopping services. Their technical vice president Sumit Rajwade stressed that the company has been using cloud services for some time.

"On our own dedicated infrastructure, each task takes up to hundreds of devices and takes days to complete, but after migrating to cloud network services, we reduce the time to complete these tasks to a few hours." The amount of time saved and the dedicated infrastructure helps rediff.com redeploy available network hardware to other projects, further reducing the investment in the physical infrastructure.

Regina, from Amazon's Web service, further explains that the fact that the cost-saving advantage is just one of the many rewards that the cloud can achieve, the more important benefit of cloud computing is the ability to accelerate the time that companies enter the market. If you want to test or expand your project, ask your company's software development engineers how long it will take for the application to be available on the server, and the answer may range from around three months. This can make project engineers mad and stifle their innovation. With the cloud you can expand server capacity and accelerate research and development in a matter of minutes.

We are witnessing a more orderly selection of the first batch of different types of applications to migrate to the cloud and prove its effectiveness in the cloud. They run these apps on the cloud to test how the cloud differs over several months, before migrating more applications to the cloud to understand how the first apps run on the cloud. The next step is a 1 to 2 year migration plan.

"Small and medium enterprises are the best candidates for cloud services," said Ross Tisnovsky, research vice president of Everest Group, an international management consulting firm. Most large companies will not easily attempt cloud because of the confidentiality of their mission-critical applications, such as finance, trading companies, etc.

"However, the demand for customization from most small and medium-sized enterprises also poses challenges to manufacturers," Tisnovsky concludes. Although small and medium enterprises start to try cloud computing first, but from a further perspective, we will see that government agencies and education departments will also recognize the cloud in a wide range.

(Responsible editor: admin)