Cloud computing, mobile Computing, memory computing and management software integration prospects

After years of accumulation, China's industry information market is in the critical period of transition from "external force traction" to "domestic demand". Informatization has become the key means and new impetus of enterprise reengineering business model, continuous optimization process.

CCW Information believes that the change of enterprise Information application power and the combination of new technology and service will cause a series of changes of information application. First of all, the company's demand for service providers has changed. The demand for service providers ' comprehensive service ability is increasing. Companies require service providers to provide a package of solutions that meet the need to better support business operations; second, the demand for technology has changed. The integration of traditional information technology and communication technology will be more close, the boundary of the two become blurred, mutual infiltration and supplement become one of the development trend of enterprise informatization. CCW Information Survey data show that the enterprise Mobile Information application ratio is close to 10%, and 45% of the Enterprise CIO is considering the application of Mobile information; third, the demand for service patterns has changed. The demand for service patterns is more diversified. Enterprises from their own business needs, choose more suitable for their own business characteristics and development trend of the information service model. The development of emerging technologies and service models such as cloud computing will be recognized by more and more enterprises. CCW information forecast, in the Enterprise Information application mode of change driven by the 2011 Chinese Industry IT market size will break 500 billion, and the future, including communications services in the broader cloud computing potential market scale is close to 1 trillion.

The concept of cloud computing has been widely used, as a new technology concept, its market penetration speed in recent years in the development of IT market. Objective evaluation of cloud computing and cloud services in the market development phase, can be considered: At present, cloud computing is in the ascendant, but the concept has been known, applications will be the focus of the 2011, cloud computing will be all it vendors and operators one of the most important market opportunities for 2011 years. Among them, SaaS application as a pioneer, the development of the past two years is not smooth, some SaaS vendors have begun to seek mode innovation, industry innovation, and some have been successful, the spread of cloud computing is sure to be a further expansion of SaaS effective promotion. PAAs and IaaS solutions and service patterns are initially formed, 2011 PAAs and IaaS will go to the market, began to truly accept the user's application and test, more importantly, cloud computing three different types of applications began to fully integrate, through the new operating model to provide users with innovative service patterns, complementary , users begin to experience and apply comprehensive cloud computing services in real sense. At the same time, the terminal provider, network and security software providers, consulting and management service providers in cloud computing ecosystem will be gradually developed in 2011, forming the important supplement of several key application links in the industrial chain. And the new integrated cloud service provider, as the key role of the future cloud industry chain, has emerged, the new cloud service provider needs strong network operation resources, extensive user base, rich SaaS software application, mature cloud Platform operation mode, comprehensive application terminal support, complete industry chain collaboration system, SAP company, and China's leading management software providers and other well-known telecom operators in the world and China is the scope of resources, technology, products, service models, ecological chain and other aspects of a full complement of cooperation, their cooperation is the future of the real meaning of the cloud service provider's embryonic form, It is believed that with the deepening of bilateral cooperation, it will evolve into one of the most crucial forces in the global and China cloud computing market--integrated cloud service providers.

SAP and China Telecom are the leading companies in their respective fields. The combination of the two companies in the Mobile Information applications and cloud computing and other areas of in-depth cooperation, is the development of domestic industry information is a milestone event. For the domestic information industry, this is the first comprehensive cooperation between the domestic software manufacturers and telecom operators, and its cooperation model and successful experience are of great significance for promoting the deep development of the domestic two fusion and establishing the enterprise Informatization and Communication Service mode with Chinese characteristics. For the industry enterprise customers, both sides complement each other, resource sharing , can better meet the enterprise's information application needs, promote the whole domestic industry information application level and application efficiency improvement; For products and service providers, this cooperation will strengthen the advantages of both sides in their respective fields, promote the business of both sides, further development, and achieve cooperation and mutual win.

▲ China's management software into the "era of integration"

From the construction course of enterprise management informatization in our country, 10 years ago, the general procurement of finance, invoicing-oriented phase, 5 years ago is the comprehensive construction of various types of distributed system phase, and from 2010 began to focus on the overall integration into the system, or called system integration, integration of the phase of the solution, and from the development trend, This stage feature will last for another 5 years. According to the survey of CCW information, 2010 Domestic management software market, 41.5% of enterprise users have generated the relevant system integration requirements, and in the management of software vendors, the major manufacturers and systems integration related to the income of more than 2009 generally more than 50% increase.

At the same time, not only the integration between different systems within the enterprise, the internal and external system integration has become a trend of demand development. For example, in the manufacturing industry, enterprises with their own channels and stores in 2010 and 2011 began to pay more attention to supply chain synergy, and gradually to the manufacturing industry related to the infiltration of other industries, "supply chain Synergy Management" has become the current management software manufacturers to emphasize the most frequent hot spot.

At the same time, the current enterprise to different management software interoperability put forward higher requirements, of which the most typical ERP and CRM, ERP and MES, ERP and PLM and other management software data fusion, get rid of the isolation between the systems. CCW information that, with the upgrading of enterprise informatization, enterprises in the development of new systems, will pay more attention to the integration of existing systems, and in a number of management software systems, the next step will be the integration of the requirements of the system.

Looking to the future, China's management software products will continue to take the integration of the line, mainstream manufacturers will be based on their own business infrastructure platform, including MES, ERP, OA, PLM, CRM, SCM and BI and industry solutions, including products such as integrated product portfolio framework.

▲bi: The inevitable demand after the enterprise has massive base data

At present, the enterprise user's demand for the management software market segment is mainly embodied in the four aspects of BI, PLM, CRM and HR, the market scale growth rate of the four kinds of management software has reached more than 25% in 2010 compared with 2009. The bi growth rate of 35.9%, ranked among all kinds of management software first, the world information that, with the enterprise information management in-depth, in the accumulation of massive information management of the basic data, how to fully tap and use these data, the enterprise information management has become the next step in the work of the focus, This brings about the inevitable need for BI.

Figure 2010 Major types of management software market size growth rate

From the process of enterprise management informatization, after more than 10 years of ERP, SCM, CRM and other systems of application, a considerable number of enterprises have accumulated a huge amount of system Application data, in this case, from the basic data can analyze what, how to analyze from it, naturally became the user at this stage of the general demand. The significance of business intelligence lies in the huge amount of basic data poured out through the platform, drilling information and knowledge from a large number of data to help the enterprise make better use of data to improve the quality of decision-making. It can be said that without massive basic data, the implementation of business intelligence is meaningless. In the survey of the information of the world, including SAP, Ufida, Tide, Salesforce and so on, the majority of vendors agree that Bi is the largest growth point of demand in the current management software market. SAP, for example, is an official release of SAP BusinessObjects EPM 10.0 at the 2011 User Conference in Orlando, Sapphire Now, and the SAP BusinessObjects launched at the beginning of the year The combination of business Intelligence (BI) 4.0 enables the application of EPM best practices to be extended to the entire management of the enterprise, rather than merely to the financial department, to help companies develop business decisions that are both risk-conscious and improve overall performance. Today's businesses need to be more rapid in making business decisions and doing business than ever before. As a result, they need to ensure that any person involved in the decision making in the enterprise follows a unified business plan and is fully aware of the potential risks associated with the business. SAP businessobjects EPM 10.0 enables all users within an enterprise to benefit from enterprise performance management that meets this need. The latest SAP BusinessObjects EPM 10.0 also leverages the benefits of SAP memory technology to help users develop more detailed and flexible planning that greatly improves their ability to anticipate and respond to changes in the marketplace. In addition, with the help of the newly developed mobile function, users can get the enterprise performance data in real time through any mobile terminal.

CCW information that the 2010 user demand for business intelligence presents the following changing characteristics:

1, from a small number of technical personnel-led data warehousing applications into business-led analysis, that is, the underlying data processing is increasingly presented to the business layer, through the KPI to help the business unit to achieve decision-making.

2, the past Data Warehouse is the exclusive background system, the output of the report format, and so it is difficult to achieve close integration with the work flow, the existence of information islands, and today's business intelligence can be based on different departments, fields have a lot of vertical applications, while more and more enterprises want ERP, HR, Financial systems can interact through the underlying data warehouse, which means that the results of business data analysis and business processes can interact.

3, the only BI tool-type platform manufacturers will be fewer and less. With the merger of Bo, Cognos, etc. by SAP, IBM, industry independent manufacturers such as SAS, Informatica, etc. will be more and more rare in the proprietary domain. The underlying data warehouse, report rendering is increasingly needed with industry ISVs, local vendors, and consulting companies to deploy end-to-end applications. So it is a trend for the vendors to merge, and it is more and more likely for customers to buy the suite deployment.

In the specific application areas of BI, sales forecasting is a more common one, which involves the dynamic judgment of customer needs, that is, not only need to understand the current level of user needs, but also need to understand the needs of users in the next period of time a trend of change. For example, when a telecom operator makes a new package, it can explore the user's choice trend according to the user's choice of the current set of packages, so as to develop a more popular package and explore the potential demand group from the user's bill. In addition, with the rapid development of the real estate industry, the demand for BI in the credit evaluation field of the financial industry is also developing rapidly, and the demand in 2010 and 2011 is appearing in small and medium-sized banks.

CCW information that with the accumulation of enterprise information applications, more and more enterprises will have a large number of basic data, including user demand for products, the use of characteristics of data, enterprise control information flow data, bi in the future will have a sustained growth potential. In the future, BI's most promising applications will include data mining, sales forecasting, optimization analysis, cost control, risk management, etc.

(Responsible editor: admin)