Cloud computing: The last big gamble of software giant CAs

Today's CA has been slightly collapsed, cloud computing is not a dose of dose? As one of the measures to get out of the slump, the former CA software chief executive John Swainson had replaced the original "Computer Associates" with a simpler "CA" 5 years ago, Jinye.　　At this year's May annual user conference, this recession in the software enterprise two degrees renamed: in the Logo "CA" after quietly joined the "Technologies."　　July 27, CA separation appeared in the Chinese media public's view, and surprised the industry to sacrifice cloud computing banner, in an attempt to save the Chinese software market. But at this time the CA has been slightly collapsed, business in China due to frequent channel shocks and plummeted.　　Even this once brilliant software company is trying to adapt to the new ecological environment, but everything looks too late. The near-death impasse of 10, 2000 to present, is almost the worst 10 years in CA history. Prior to that, it ranked Microsoft as the world's second-largest software company with more than 6 billion of billions of dollars in revenue. Since entering the Chinese market in 1985, the Independent software company, founded by Chinese entrepreneur Charles, has set up several joint ventures in more than 10 years to siege the Chinese market.　　An analyst familiar with the CA told the Chinese economy and informatization that while the CA's business in China was blossoming, SAP and Oracle were still weak in the Chinese market, and the CA has been with Microsoft for a "Gemini Shining" glorious history. 2001 is the watershed of the CA.　　Since then, the CA downwind of the era of the sudden halt, losses and scandals occur in succession. In 2001, the CA was caught in an unprecedented financial scandal by forging a sales contract – the company's former CEO, Sanjay Kumar, confessed in 2006 that he had led the federal investigation into the reports of the CA's performance in 1999 and 2000, and intervened in the form of lying and buying witnesses.　　Sanjay Kumar was sentenced to 12 years in early 2007 and paid 800 million of dollars in compensation for the losses caused to investors by making false accounts. The crisis not only let its founder Charles sadly dismissed, but also let the CA into a recession, and into a long period of adjustment. "In 2001, SAP and Oracle carved out various annual awards in China's information software sector," said an analyst who declined to be named.　　"Subsequently, the CA closed the Taiwan branch of China without warning and abolished a total of 6 subsidiaries in the Asia-Pacific region."　　For the CA wide closure of the branch of the initiative, the industry believes that the CA in the Asia-Pacific region from direct sales to the agent distribution model, showing the company's financial scandals after the storm, the CA still need to adjust the "physique"-abolition of a number of branches can reduce operating costs.　　Difficult Outworn will make the future more bleak, to get rid of the suffering of pain, CA is bound to make changes. For this company logo replacement, Asia Pacific and Japan"The old name does not fully reflect the company's mission, we are bored and so is the user," says Jim Fisher, vice president of regional sales.　　"At present, through Google search" CA ", appears to be" state of California "and" Cocaine Anonymous. "　　With a two-degree change of name, it seems that the CA is really making a big difference. The cost of the CA's market in 2010 will rise by 50%, to $200 million, compared with last year.　　In a short period of time, the CA to hundreds of millions of U.S. dollars has bought Nimsoft, 3Tera, Cassatt, Netqos and Oblicore and many other small and medium-sized software companies. CA's Official 2011 fiscal Year (April 1, 2010 to March 31, 2011) was the first-quarter gross income of $1.091 billion, up 3% per cent year-on-year.　　However, its main income still comes from North America, the immature market with great market potential has not become the engine of CA development.　　Bill McCracken, the new chairman and chief executive of the CA, joined the CA board in 2005 after he had worked for more than 30 years at IBM, one of the company's rivals. Since John Swainson announced his retirement last September, Bill McCracken has actually dominated the day-to-day management of the CA until it was formally appointed as chief executive at the beginning of this year. "The original CA was keen on acquisitions and bought more than 100 companies." But after the takeover, executives were once focused on how to make accounts rather than do business. And now, the acquisitions we've done over the last 5 years have focused on one area, cloud computing.　　"he said.　　The CA is betting on cloud computing. In the IT industry, cloud computing is not a new word, and it has long been the only way for most software companies to develop.　　It was obviously a little late for the CA to decide to take this route. After the financial scandal broke out, the CA also made a lot of efforts to get itself out of the mire. John Swainson's main job during his tenure was to reorganize more than 1000 of the original CA products into five business units.　　In this view, the CA is more in line with the "customer-centric" business thinking.　　Even so, can a cloud computing strategy lead the CA to a global renaissance? From the perspective of corporate culture and style, CA is not a typical American it enterprise.　　Compared with IBM, HP, Oracle and other competitors, the CA has been immersed in "realism", rather than other companies as good at throwing some advanced ideas to packaging the integration of its basic product line. On the other hand, the CA's own technical team did not play its part.　　In China, CAS have maintained a research and development team of more than 300 people, and the team has not previously been able to bring more performance to the CA in the Chinese market.　　Give up China? 2007, the CA carried out business reorganization, brought a series of personnel to changeand changes in the business model. Since then, doubts have been raised about the CA's contraction and even withdrawal from China in the Chinese business.　　But is that really the case? "Shrinking is a misconception, but China's performance is growing," he said. Jim Fisher clarified the question in an interview.　　Although China is part of Jim Fisher's area, he has spent half his time in Beijing discussing China's business with colleagues. "We did miss out on some opportunities in the Chinese market," he said.　　Jim Fisher told reporters. The operation of CAs in China is affected by the global level and is unstable. Over the past 3 years, the president of CA Greater China and the President of China have already replaced several rounds, the biggest sticking point is that there has been no improvement in channel construction and management. Ensuring the stability of executives is as important as increasing investment in China for a CA that comes from unrest.　　Higher-level personnel changes, especially executives ' merry-go-style rotations, will plunge companies into the mire. Since 2005, CA's development in China has been trying to keep pace with the global level, creating a three-tier channel structure outside the direct sales business.　　But in the specific operation seems to have been unable to find a sufficient channel experience of the staff, leading to direct sales and distribution between the channel between the frequency of conflict.　　To address this problem, Zhou Haoliang, vice president of CA Greater China, took up the crisis, and Lin Zhende will officially be president of CA Asia Pacific on August 30. As for the decline of CAS in China and some other regional markets over the past few years, Jim Fisher believes the CA executives have made a lot of conclusions about this. "The CA has become too big to make massive investments around the world and then wait for the market to change." I had a photo of more than 300 people in my office in Sydney, and I could see the amount of manpower involved.　　"In order to break the market deadlock, the CA in 2009 set up a special growth and potential market sector, such as China, Japan and other companies as a mature market for the region also to the sector, in an attempt to obtain higher profits from these areas of High-growth corporate customers."　　The CA will try to reduce the ratio to 45% per cent in the future, says Bill McCracken, who has been overly biased in the US market and has 55% per cent of the global market share. In the Chinese market, the CA has reappointed 4 management members to develop the channel team, and the new channel policy appears to have changed with last year.　　At present, the CA does have a few years ago has not had the atmosphere, then, the need may be previously missing the stability and sustainable development situation. So can cloud computing save a CA?