CNNIC: Chinese web game users over billion

Xinhua Beijing, May 30 (Xinhua Zhou Wenlin) China Internet Network Information Center (CNNIC) recently released the "2010 China web Game Survey Report" shows that, as of April,　　China's web game users have reached 105 million, including social class web game users 92.09 million, large web game users 23.84 million, single page game users 37.91 million, of which some users have three games are involved in the "coincidence", three types of web games show obvious differentiation characteristics.　　The report shows that social web games use as much as 87.7%, is the user's largest type of web game, has a greater commercial value, while social-type web games can enhance the social network user stickiness. This kind of business value is embodied in the advertisement acceptance degree on the one hand. The report shows that 71.3% of social gaming users have seen implantable ads in their products, while in this group, it is clear that the proportion of users who buy advertising products is 2.2%.　　In contrast, the traditional Web page display advertising users only about 1 per thousand clicks, so social web game advertising better. On the other hand, social-networking web games can also enhance the stickiness of social-networking users. The CNNIC survey showed that when asked whether you would use a social networking site without gaming capabilities, 27.4% of users made it clear that they would definitely give up and 45% said they might give up.　　Therefore, CNNIC analysts believe that for community sites, the future should pay more attention to social networking web game product innovation and quality promotion to attract users. The report shows that as of April, the size of large web game users reached 23.84 million, of which 44.3% of the large web game users in the game has been incurred. And from the user life, the use of more than 3 years in the proportion of users up to 60.9%.　　CNNIC analysts believe that the high rate of pay, the use of a longer period of time, the two major user characteristics means that large web games have a greater profit opportunities. At the same time, the report showed that as of April, the size of the single user Web game users reached 37.91 million, higher than the size of large web game users. Moreover, the net age in half a year below the single page game user ratio is higher than the social and the large-scale webpage game user.　　The report argues that larger user size and new user groups mean that there is a certain potential value for stand-alone web games. But the report also pointed out that the stand-alone web game profit model is mainly advertising, while the foreign stand-alone web game developers have added value-added services to the single game, domestic stand-alone web games still need to constantly tap their own potential value.