Coagulation fly son: How to select and locate keywords

Source: Internet
Author: User

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About SEO keyword selection and analysis in a site before the production is more and more important, the prior planning to select the keyword, which keyword suitable, which keyword is not suitable, as well as later promotion, are needed, the keyword will determine the site after the location. Keyword research is the basis of SEO, but also in the early stage of optimization process, the most important link, you may be in the process of the interview will be the interviewer will ask you, optimization process of the most important step is what? The most important and critical step is the research and analysis of keywords. The key word research is actually to the customer, to the consumption, to all to your website visitor's one behavior research, other people is through what way arrives your website, the future, the adjustment direction and what, these all all can not leave the website keyword.

How to decide the keyword? Absolutely not arbitrary for it, said a little more simple, for example, now the company to optimize some of the sites, just accepted the time, has not changed some procedures, the first entanglements, the website title "* * * * Company", the website keyword "* * * company", but feel quite helpless, Keywords in most cases do not have to write the company, besides, it's possible to write directly to the company, your company has brand, others can search your company's name directly to visit your website, believe that most of the small companies, or there will be no Alibaba vigorously support the development of small companies, so say, Treat the general company, optimize the website is not take for granted the positioning keyword, generally on the internet we look for will be used to change the company's services or products as a keyword, to do optimization, on any one example, the recent comparison of the fire "left-carnitine, where the left-carnitine, the effect of the left-carnitine" and so on, Here is an example of a station group, in fact, this is to improve the "left carnitine" correlation. In the process of selecting keywords, think about it and choose as best as possible.

Mention the keyword, then the SE on the keyword some of the search, in China, Baidu is king, then Baidu above you can often see some of Baidu's word-breaking technology? Here, for example, "Taobao ladies", the word is very hot, Baidu, you can get two kinds of results, one is " Taobao women together, as a phrase ", another is" Taobao and women separate, as a two different words to split "here is the weight of Baidu's some of the split technology, it is obvious, so we all in the search box input a phrase, the above example, Se immediately to find "all just contain ' Taobao ladies ' phrase of the Web page", "' Taobao women ' and ' Taobao ' and ' Women's ' web page", "' Taobao ' and ' Ladies ' page", these are the situation we can observe. Se picks out some of the most important out, and this is related to the relevance of this site, as well as some of the optimization of this keyword, ranking is a very complex situation, for Baidu, he will be a little bit of adjustment, with data to make the best of the user ranking out, This is why there will be a site keyword A will be on the home page, one will be on the second pages of the situation appeared.

Select the keyword, but also pay attention to a point, "search the tail phenomenon", we Baidu get encyclopedia http://baike.baidu.com/view/2014033.htm, this tail explains, we are pursuing is really can get the flow of visitors, really can bring benefits to you, Can really keep him, any website could have this happening, then we choose the key words, we must expand as much as possible the choice of keywords, this is derived from the long tail keyword, the flow of your site spread out, like now Baidu know, casually mention the description, "how * * *," WHY * * * * General will appear Baidu know, there are questions and answers information, this is also the reason for the collection of questions and answers, these are large quantities of traffic, the long tail keyword research and discovery, continuous observation, through new products, new services and new requirements, can let more people know this, Then become a hot long tail word, when you dig more and more long tail words, then your traffic is and powerful.

Some small ideas about the keywords here, typing is hard, but it is worth it. Coagulation fly son, 20110308 (Wen), Chinese glass Net, http://www.glass.cn (reprint please keep)

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