Colgate and other toothpaste brand false propaganda is accused of false efficacy toothpaste

Qinbei.com Data Map "false efficacy toothpaste" is how to cheat consumers in the food safety of the fall of today, where "imported" things are not to be assured, recently, even toothpaste also "booth on the thing." First is the whitening toothpaste was suspected to add bleach, then a variety of whitening, anti-inflammatory, moth, resistance and other effects of the efficacy of toothpaste has become the focus of attention, people worry about these so-called "efficacy factor" of security, on the other hand, have questioned its effect. May 25, the reporter received a call from consumers, he said because of his smoking, teeth yellow, want to buy a whitening toothpaste. In the supermarket he saw a write "new whitening breakthrough, dynamic Thermal whitening technology", but also "the U.S. Research and development formula" of "Colgate Light White Toothpaste." Because Colgate brand High visibility, bought one. But now a toothpaste has been used up, and its teeth have not changed a bit. Therefore, Mr Xie doubts that the "Colgate White Toothpaste" is a false publicity. According to China's Oral cleaning Care Industry association statistics, whitening toothpaste in China accounted for about 30% of the market share. In fact, the current whitening toothpaste has a very wide market, and has been a constant consumer questioning. To this end, the reporter interviewed Peking University stomatology Medical College dental expert Wang Weijian. According to his introduction, there are two major reasons for the teeth, one is exogenous coloring, one is endogenous coloring. Wang Weijian to reporters that people's meals a day grains, including smoke stains, tea stains, coffee stains, red wine and other vegetable pigments, in the tooth surface attachment, long time to form a tartar, dental rust, it is not white. By using the proven efficacy of toothpaste brushing teeth, coupled with mechanical friction to remove these dirt, you can play the role of whitening. Some of the so-called "whitening ingredient" or "whitening factor" in toothpaste are peroxide. "Dental clinics also do some dental grooming, with a general concentration of peroxides below 3%, through redox reaction to remove stains." "And endogenous coloring there are roughly two cases, one is the formation of a number of drugs, such as sulfa drugs, in the teeth in the form of coloring, and enamel is translucent, so it appears the teeth gray yellow dark." There is also a lot of fluoride deposition, such as the Jin Ji Kang's "Health theory" in the "Tooth of Jin and yellow", that is, too much endemic fluoride, resulting in enamel damage, pigmentation. "This kind of endogenous mainly relies on the oral cavity doctor to do hairdressing treatment, need to use the special means such as the tooth to penetrate, the toothpaste is powerless." "Wang Weijian said. In other words, whitening toothpaste, even if you can dispel some of the teeth stain stains, but the internal teeth of the deep color spots are basically no effect. Therefore, the Guangzhou Zhongshan three Yuan Stomatology Department director Professor Liang to remind consumers not to "superstition" whitening toothpaste. The reporter also consulted the state "efficacy-type toothpaste standard." The standard stipulates that all the functional toothpaste that complies with the standard will mark "QB2966" on the package. Experts introduce, toothpaste is divided into two categories, a kind of ordinary toothpaste is fresh tone, the implementation of "GB8372" toothpaste standard; the other kind is effectiveThe efficacy of toothpaste, the implementation of "QB2966" efficacy toothpaste standard. September 1, 2008, the implementation of the QB2966 "efficacy-type toothpaste" standard will be effective toothpaste defined as: In addition to have the basic skills of toothpaste can also prevent or alleviate certain oral problems, promote oral health toothpaste. Efficacy includes: caries, inhibit dental plaque, antibacterial, anti-dentin sensitive, reduce gum related problems, eliminate or reduce halitosis, remove stains whitening, anti-tooth stone, etc. Therefore, the market sales of various types of "except stains whitening toothpaste", "Full Effect toothpaste", "anti-sensitive toothpaste" are the category of efficacy-type toothpaste. According to the "efficacy-type toothpaste standard", the efficacy of toothpaste must be conducted by the oral medical institutions clinical trials, issued "efficacy of the validation report," in order to promote the effectiveness. But the reporter found, some hot effect toothpaste, some do not mark the implementation of what standards, and some "efficacy of toothpaste" but labeled "ordinary toothpaste" standard code, weeding consumers. In Beijing Shuang Qiao Cathay Market of toothpaste commodity area, the reporter saw nearly 20 kinds of Colgate toothpaste basic all Mark has whitening and other effects. A Colgate "360 Comprehensive Oral Health Toothpaste" printed "continuously reduce bacterial hyperplasia, slow tooth stone regeneration, prevent plaque accumulation" and other effects, but did not indicate which institution performed the efficacy of clinical verification, and labeled is "GB8372" standard toothpaste, rather than "QB2966" efficacy-type toothpaste standard , the reporter also bought Mr. Xie said "Colgate Light White Toothpaste", the box printing has: "New whitening breakthrough, dynamic Thermal whitening technology", "Prevent tooth decay, clean dental plaque" and "American Research and Development formula" and other "efficacy", also did not indicate which institutions performed the efficacy of clinical verification. The reporter also looked at some of the other brands of toothpaste, there are many efficacy toothpaste is printed with ordinary toothpaste standard. such as a "U.S. dental Doctor Dental Care Products (Hong Kong) Co., Ltd. Honor produced" "Dr. Tooth Ice Super bright white toothpaste" printed: "Add Habai, not only gently brush teeth, but also form a whitening protective layer ... Make your teeth whiter and more dazzling "; There is also a" ph. D. whitening toothpaste "with three pictures to explain" reduce dental tartar "," Whitening Restore Teeth White "," reduce dental plaque "and other effects. These products are printed "Dental Doctor Dental Care Research center dedicated to the prevention of oral diseases, so that everyone enjoy oral health care." From the above words, these two kinds of toothpaste is the efficacy of toothpaste, but the label is "GB8372" standard toothpaste, but also did not say which institutions performed the efficacy of clinical validation. Wang Weijian said that China's toothpaste from raw materials standards to production standards until the packaging standards are by the Chinese oral cleaning care Products Industry association to manage. From the efficacy point of view, the Ministry of Health has done this work, the official promulgation of the efficacy of the standard, one is to prevent dental caries, the second is to prevent bleeding gums, three are resistant to dentin sensitivity, on these three categories, on the Ministry of Health website can be found. And the other effect that the merchant claims at present have no judgment standard, although also belong to the category of efficacy toothpaste, but cannot determine whether it has efficacy or degree. Logically speaking, the "efficacy-type toothpaste" standard promulgated, for the toothpaste industry propaganda efficacy made a clear provision, that is, must be based on its effectiveness of the validation report can promote the effectiveness of the provisions for "false efficacy toothpaste" Set up a firewall, but also for the true efficacy of toothpaste provides a pass. The standard also stipulates that "30 months after enforcement". But so far 30 months have passed, and who is to enforce it? Now that the state has the standards and regulations, efficacy of toothpaste must be labeled efficacy of clinical certification of the organization name and verification of the effectiveness of validation, etc., the enterprise should be in its official website to the public "efficacy of clinical trial report" and "Safety Performance test Report" and other verification data, consciously based on the effectiveness of the verification of the actual publicity. These are the implementation of "efficacy-type toothpaste standards," the minimum requirements, but also to promote the enterprise consciously implement this provision, consciously in product quality and effectiveness of scientific research efforts. In this way, it is beneficial to the development of enterprises and the protection of consumers ' rights and interests. Wang Weijian concluded that the current market of toothpaste, if only from the oral cleaning care point of view, the basic is qualified. But whether the efficacy of toothpaste can achieve the claimed effect, must undergo laboratory clinical validation. Therefore, on the one hand, shopping malls, supermarkets and so on for consumers to put good customs. Where the operation of the efficacy of toothpaste must allow manufacturers to provide "efficacy of clinical trial report" to be published on the website of its "efficacy of clinical trial report." At the same time, should increase the alleged false propaganda behavior punishment strength. For the inability to provide "efficacy toothpaste clinical trial report" and claiming that the efficacy of products, to be ordered to the next frame rectification. On the other hand, consumers to improve their own awareness of protection, learn to use Internet inquiries ready to purchase the official website of toothpaste, check its public efficacy verification data, to develop not to buy the false effect of the use of toothpaste consumption habits. Only in this way, the false effect of toothpaste there is no market, through the joint efforts of the whole society, to promote production enterprises, circulation links and regulatory departments can consciously implement the relevant laws and regulations, "efficacy of toothpaste ineffective" and other chaos can be curbed, the market can be truly purified.