Color TV Enterprise Net profit double Day

TV manufacturers "singing" To break the difficult bureau

Faced with the market pressure after the withdrawal of state subsidy policy, cross-border marketing has again become one of the main means for domestic color TV enterprises to pull sales. After joining hands with Hollywood, yesterday, Tcl and the Hunan Guardian jointly launched new TV products Mango tv+, once again cross-border marriage marketing. And with the Shenzhen Konka a semi-annual report results, the current domestic market before a few big color TV manufacturers in Hong Kong listed Skyworth Digital (0751. HK), Hisense Electrical appliances, TCL Group, Sichuan Changhong and Shenzhen Konka have released the first half of this year, from the published performance data, the first half of this year, several major color TV manufacturers ice fire two days, of which TCL net profit growth of 90% year-on-year, and Sichuan Changhong net profit was a sharp decline year-on-year, But the color TV business of each enterprise appears to fall in different degree.

Industry said that the second half of last year, the withdrawal of State subsidy policy, color TV market demand decline, domestic color TV companies face huge market pressure, Cross-border marketing is again, but the effect of entertainment marketing, the industry believes that it is still to see the cooperation of the program grade and in the hearts of consumers to be popular.

The main industry of color TV meets challenge

The data show that the first half of this year, the first few major color TV manufacturers performance differentiation, TCL Group in the first half of this year to achieve revenue 43.793 billion yuan, an increase of 12.1%, attributable to the listed company shareholders net profit of 1.474 billion yuan, an increase of 90.8% per cent, Shenzhen Konka A (000016.SZ) the first half of this year to achieve total operating income of 8.398 billion yuan, down 10.86%, to achieve the ownership of the listed company shareholders net profit of 45.3601 million yuan year-on-year growth of 11.87%. Hisense Electrical appliances in the first half of this year 13.258 billion yuan, down 2.54%, net profit of 613 million yuan, down 24.37%, and Sichuan Changhong (600839) The first half of the performance is less than ideal, operating income of 27.265 billion yuan, the year-on-year decline of 2.72%, Net profit for loss of 181 million yuan, from the surplus to the deficit, a significant reduction of 179.73% per cent.

Transition: Cross-border marketing of home appliance Enterprises

Industry insiders said that the second half of last year, the state-related subsidy policy of the withdrawal of the entire domestic color TV industry has a greater impact, home appliances information Agencies Allwin Advisory released the latest color TV industry sales data show, color TV sales of 20.93 million units, down 9%; sales 69.6 billion yuan, down 15%. But the market demand's decline causes each color TV company to face the market pressure. Even in the first half of the year in several major household appliances enterprises in the largest growth of TCL Group, its net profit is the main source of its subsidiary huaxing photoelectric performance, from the data, Huaxing contributed to TCL half of the net profit. And the first half of this year TCL Group LCD TV sales of 7.87 million units, year-on-year decline of 0.94%. In the face of market pressures brought about by policy changes, the major color TV enterprises this year increased the strength of the market, it is reported that before the marriage of Hunan TV, Tcl teamed up with Hollywood blockbuster "X-Men: Reverse the Future", as well as joint "China good Voice 3", and Sichuan Changhong launched the early chiq of Smart TV, Through the Internet platform for a series of video transmission, Shenzhen Konka in August also invited film and television actors to endorse their latest products.

The main industry of color TV company is declining in different degree

Hisense Electrical Appliances: The reporting period, the company's TV and other products gross profit margin year-on-year decline, resulting in the period of revenue and profit decline.

Shen Konka A: Due to the color TV market sales and sales decline, the company's color TV business sales revenue has declined a certain extent, resulting in the company's main business income and profits are falling.

Sichuan Changhong: Domestic household appliances market demand has slipped, resulting in the company's color TV and other business domestic sales are not up to expectations, although the margin to maintain basic stability, but the scale of the decline brought about a sharp decline in gross margin.

Industry: Competition in the second half or more intense

China's authoritative market research institutions in the Yi Kang (CMM) predicted that the second half of the color TV market will stop the first half of the decline, to maintain the second half of last year's market size, will appear 1%~3% growth. However, with the increase in performance pressure, the second half of the domestic color TV market competition degree will be more intense. Industry is expected, with manufacturers to introduce more 4K TV, the second half of the TV market 4K television competition or more brutal. This reporter recently visited Guangzhou home appliances market found that the current domestic 55-inch 4K TV price has fallen below 8000 yuan, and foreign brands also fell below 10,000 yuan. As the market competition heats up, the industry is expected to promote the efforts of manufacturers will increase, cross-border marketing or only increase, the well-known home appliances expert Liu Buzhong to this reporter said that cross-border marketing is also normal, because with the improvement of living standards, the current sports, entertainment programs have become a consumer very concerned about the field, Therefore, as can provide users with ornamental hardware products enterprises have hoped to borrow power entertainment marketing to attract the attention of users, so as to gain greater market share. But Liu Buzhong that the effect of sports entertainment marketing, or to see the level of cooperation programs and consumers in the hearts of the popularity of the degree.