Comment on "Easy Business assistant"

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"Easy News Business assistant", we first judge the name of this Instant Messaging tool positioning and objectives:

1, easy to communicate, have a more perfect experience of instant messaging tools.

2, can assist in a variety of business work tools.

Is that the case? Let's take a look at the "Easy News Business assistant" Official is how to define: "Easy news is a business platform, is to help people engaged in business activities to increase business turnover platform, the main function consists of: Business Secretary, Business Tools, business safe, corporate data search."

This definition seems to be "easy to business assistant" positioning is a business person as the target customer's business platform. Grasp and meet customer needs, enhance customer experience, become China's business management Services software leading enterprises is their goal. Business management is the service subject of "Easy to hear business assistant".

So what is business management? What kind of business management services do business people need? Let's take a look at the services provided by the newsletter Assistant:

1, the transaction reminder, namely secretarial function. Provide services through online tools and SMS.

2, Carry on the address book. Can be in the absence of network, without a computer to find their own card data entry.

3. Network file cabinet. Equivalent to QQ hard drive.

4. Comprehensive communication. On the same platform, easy to achieve telephone, SMS, fax, instant messaging, video conferencing functions.

5. Business Tools. Provide customer information records, customer tracking records, customer instant communication, customer call bomb screen, business team management, work planning and reporting, equivalent to Customer Relationship management system (CRM).

6. Business safe. Provide a safe to enable you to more secure, more effective accumulation of customer information, customer tracking records, business card management, team All customer accumulation, team and enterprise customer and tracking process.

7, provide enterprise information search. From the above, we can see that the goal of the business Assistant is to set up a comprehensive business platform with a variety of communication tools, customer Relationship Management System (CRM) and office Secretary as a whole, it can be said that the goal is very big, ambition is very high.

I have no say on the accuracy of market analysis, the reasonable function setting and the stability of the business assistant. Here are just a few personal insights from a personal, familiar marketing perspective:

1, the more functional is a perfect product, the longer the development cycle, the more complex testing, and eventually lead to the promotion of operational work lag. The capital chain is tense.

2, the more functional services, the less prominent focus, the more difficult to find market breakthrough, promote the point of entry.

3, more functions, more complex operation, the interest of the customer experience lower.

3 points I suggest selecting a feature with advantages such as video conferencing as a product breakthrough to business companies as a market entry point. First set up base areas, when the cottage king, and then plot Jiangshan. There are several combinations of specific breakthrough scenarios:

A: Sales Video conference Room + Fax Easy + SMS Easy + Ultra-low price network phone

B: Sales Business Management Services software, for small and medium-sized sales companies to carry out functional internal communication, data management, sales management of the overall solution.

Easy to pass through the easy currency in fact has been achieved by the multiple product integration sales platform construction, now to do is not to add more products, but to attract more users to come, more users, a variety of quality products suppliers naturally overlap, can be built to become a benign interaction between users and products of the business platform.

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