Comment on search engine marketing, improve brand image with soft text

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Search engine marketing is the network marketing, its representative for the Enterprise station network sales for the structure of the main, users by clicking the corporate website to understand the brand image to promote sales. However, whether it is a personal station, or the enterprise station is no doubt the competitive pressure is very huge, the enterprise station is not the pursuit of simple home optimization, more important is to do fine to be strong in order to economic entity on the regulator. How to enhance the website popularity and brand image is inseparable from the site rankings, the higher the exposure of its meaning for the brand also more competition is, how fast brand image? The author believes that the soft text promotion is the most competitive advantage and the most efficient means of promotion, not only enhance the brand image, and improve the reputation of the company is beneficial.

The value of Enterprise station writing soft paper

What is lacking in network marketing of Enterprise station? Trust, no one wants to give money to other people. Therefore, the promotion of user trust is the basis, how to enhance the trust of the site? and soft text can pass out the idea of the author can also be passed on to the user, soft wen not only can write their own products, can also write the industry, or to the user a problem resolution. Many websites in the soft construction aspect does not have enough, on the one hand cannot bring the user enough trust degree, on the other hand the search engine rank also not how, therefore the enterprise's network marketing also has been in a "half-life" the state. The results of the marketing is far less than peers, in the end sadly out of this competition circle, but also to say that network marketing not. Not network marketing is not good, but the method is not.

Soft Wen Some soft, some soft industry, and some soft opponents, we are talking about nothing but above three points, write a soft article is more for enterprises to establish more business interests. Soft self: In the internet everywhere there is such an article, so that people read to enhance the image of the enterprise understanding, soft industry: Write soft-wen soft industry at the same time with the industry's current form of analysis to highlight the characteristics of the enterprise itself. Soft competitors, write some of the larger brands in the same industry to endorse competitors, in fact, may not stand at the same level of competitors, such as "recommended the most stable space:" Million nets ... The first 8 are a number of well-known industry sites, the 9th embedded their own web site, the tenth continue to use well-known station to the bottom of the line, such a form is a soft competitor performance, while helping others also achieved their own. Of course, just an example, not on the table.

How to grasp the content of soft text in Enterprise station

On the content of the soft text, there are only two kinds: professional, unprofessional, professional things are to the user to see, including soft text to soft users, to soft competitors, say words because of professional so also easier to get the user's readers or users of the convincing. Such a soft article is often also closely related to the product, write something clear but not without losing the mystery is a successful professional soft. And for the unprofessional soft wen speaking, there is no such high demand. Non-professional soft text is mainly to promote the site of a collection and ranking effect, so as to enhance the enterprise station in the search engine weight of a performance. As in A5 Soft wen, write what product, what net have. But most of the webmaster purpose is very clear, mainly hope that their soft text is quickly reproduced to improve the weight of the site. Therefore, as long as the internet hook to write, and then add their own links, then the completion of the effect of the soft text.

As a result, the enterprise station in the soft text to enhance the site brand selection should be more user groups and search engines, at the same time I do not agree to the soft text information and corporate culture brand image-type soft text integrated treatment. In what kind of environment write what nature of soft talent is the enterprise station more worthy of reference. such as a small station after the new line to the enterprise under the name of the industry sector, will inevitably be ridiculed. But when an older site comes to the same discourse, others choose to be convinced. Enterprise station should pay close attention to site ranking in the early stage of construction, so the author recommends the emphasis on the above discussion of the original professional soft text update, in the ranking up, you can create a brand image then do professional soft wen to enhance the brand image, increase the industry voice is also easier. Of course, in order to be soft, the content of the website is equally important. In fact, the content is also a kind of soft, but soft products more detailed more targeted for users to reference enterprise products.

How the soft paper is used in the enterprise

Soft Wen, we focus on the original soft text. For a business to collect, product innovation is rich in characteristics is the key to survival, the same soft Wen also this truth. Since it is network marketing, the value of original soft text is to improve the weight of the site and site rankings. But how does the soft article use in the enterprise? We are talking about the soft text to maximize the value of the soft text to promote the search engine to improve the ranking and weight of the site. In fact, the promotion of corporate websites and general site Basic also not much, soft text optimization search engine is the most effective way. The soft text classification published to the corresponding high weight Web site, and allow outside the chain situation, will be reproduced. Reproduced the final results of two, the first to improve the visibility of the site, the second, improve the attention of spiders, that is, guide spiders to visit the site. Concrete how to do, I believe that do site webmaster or Enterprise Seoer also have more brand channels, after all, product conversion rate is also very important, the promotion of the chain is only to help search engine to enhance the weight of the site.

The analysis of search engine marketing, promote the network transaction soft article promotion becomes an indispensable factor. Binary network to join hands with professional network construction company Pilotage Technology (www.joyweb.net.cn) that: soft, original has always been for search engine enduring optimization strategy, but also more applicable to the enterprise million expansion optimization, but should learn to adapt to the soft value of the maximum role in the Enterprise station.