Commercialization of this road, know how to go down?

[Core Tip] in marketing, knowing that if relies only on advertising to make a profit, it seems too low, the standard is the author of the knowledge of commercialization of the five extremely high conjecture.

At present on the Internet, it seems that the definition of knowledge is not very accurate, social questions and answers, knowledge sharing, knowledge encyclopedia and other functions are only covered by some of the functional requirements, with more accurate to say that the "knowledge-based social question and answer website." Internet products have always been the cause of the breeding, simply can also be said to be user needs, there is value, but there is value to consider its price, if you want to to continue to obtain value on the need for a certain cost support as the basis.

Know that it is an entrepreneurial website, manpower, technology, promotion and so on these activities all need cost, and know that the team thought before the first to do the product experience, and then find user needs, improve technical algorithm perfect, so it is understandable, But if you don't make a profit, it's not a capitalist idea. In this noisy and impetuous call of the IPO circle of users of the era, can calm down to do the product is not no, but also not the majority, how to achieve commercialization, how to become present, when it will become a big problem for the team.

Know the commercial path?

User

Positioning in high-end users, the output of high-quality content, in a variety of knowledge products stand out from the unique, the hearts of users deeply laid a solid imprint. High-quality content is everyone wants to read, share, but this high-quality content is scarce there is a threshold, it requires people with knowledge and experience to create content, and these people are the source of content.

Looking at the content you will find that the Internet, technology, business or people talk about the main topic, the breadth of knowledge is not enough, the content is not diversified, the scarcity of high-end users is aware of product operations will face the pain point, this phenomenon arises from the resources of innovative workshops and Lee, Xiaoping, Cai win this group of angel investors for the dissemination of products to promote the role, they are like a stimulant, let know the user straight up, but with the product development of the user's fatigue, ' after the innovation ' era of the experience of the user growth ups and downs, appears a little tired, like in the hillside storage force.

Again, the political foundation determines the superstructure, the political basis of the Internet world is not the commissioners but the masses, that is, cock silk. is the so-called get cock silk of the world, 9158, yy is cock silk reverse attack very good example. I want to be in the IM software market with Tencent QQ a higher MSN you remember? Is it okay in America now? Not that high-end no market, but the high-end in a certain case represents a small audience, the minority will have a strong influence within a certain range, but not the mainstream. Some of the poor analyst study after watercress, think watercress missed a lot of opportunities, faltering, slowly, said if the watercress to speed up the rhythm, watercress may be a stranger, may be leading Britain, may be Amazon.

Content

Those who have these views I have to hehe, you lack a feeling, ignoring the artistic temperament of youth, is that style. You are focused on the cold data, the operation of capital, forget the product user experience, user needs, in my opinion, the watercress slowly just right. Have you ever seen the users of watercress have an aversion to advertising, very little. But you can go to Weibo to see the user's feedback, by the way to help the daughter-in-law pick a pan which is good.

Knowing that control over poor content is already pretty good compared to other websites, its unique product screening mechanism, open editing mode, tries to filter the vulgar content fully. But if you are aware of heavy users, you will find in some problems and the arrangement of the answer there are some blind spots can be optimized, the PR algorithm is not so perfect. PC version of the blue elegant color, simple and rigorous design style and mobile phone side of the knowledge is much better than that, the control of interactive visualization to be improved, this is more than written, to move the end of the knowledge quickly change well.

Do you know how big the difference is with the Giants?

Look, the domestic question and answer products are strictly not known to the real sense of the competitor, because the product positioning and mechanism is different. But from a social and a question-and-answer perspective, it is possible to refer to some hard power.

User

Micro-Letter: User number 600 million; monthly active user 355 million

Microblogging: User number 500 million; monthly active user 129 million

Mo mo: User number 100 million; monthly active user 40 million

Baidu knows: 500 million questions, 1 billion answers, more than 50 million users contributed to the answer.

Know the current number of registered users 5 million, monthly active users breakthrough 10 million, the number of questions and answers is unknown.

The table is in the top 20 of the user statistics, there are two points to be concerned: 1. The top ten of the questions in the list are several employees; 2. Pay attention to the ranking, Kai-Fu Lee is still the first, interested users can open Kai-fu Lee's knowledge of the home page, to see his last known activity is how long ago. But he still occupies the first place.

It can be seen that in the overall user size compared to the Giants are small products, of course, know that the time of creation is short, all aspects are still in perfect. But want to break up with the giant wrist, not a tens of millions of billion users in the heart also feel not practical.

Thank you for knowing the technical support provided by the user @ Sullivan.

Community

In addition to the data, see whether a community operation is healthy and harmonious popular, soft power is also very important.

If the community is likened to a city, then the quality of urban residents, cultural precipitation, government services, such as the benchmark of a city's soft power. In other words, the community in the long-term operating mechanism generated by the core users, these core users will emerge from the community to reach people, such as micro-blog in the exercise books, leaving a few hands, do not add V, watercress in the Fu Gener, Meiya, Kesk, water wood community sister Furong. Second, the community is not fire to see the social marketing word-of-mouth good, are there any focus events that have been reported by television and internet media and turned into news, like the events of the goddess of the python, the goddess of knowledge that I pushed down, the cool big picture of the Haier brothers? are in the micro-blog and other social media platforms widely disseminated, we do not discuss the existence of these hot spots artificial planning, the attention of the user's active participation has reached the goal.

Because of the different mechanism of the product, users will naturally form a kind of symbol in community activities, which is unique and unique to the community. NetEase Forum Building, Weibo forwarding the most right, a clear manifestation of this. Knowing that you can invite users to answer questions, you will find that users call "Thank You" ("Xie") when they receive an invitation and answer questions, and use ' "' to highlight the main problem when asking questions. Such a literal symbol is completely caused by the product mechanism of the user in the interactive formation.

Knowing is a question and answer product, in the operation know to try to excavate the quality content, sorting out the spread of precision, some technology, the content of the internet has been a lot of technology media in micro-blog, micro-letter published, which indicates that the content of the channel to spread the effort, but the content is still confined to a very narrow dimension, The future needs to know the content of the Internet to go further.

Know the commercial path?

What do we talk about when we start a business? By 5 million of the users personally selected to select the essence of the dozens, known as "the most sincere business book in History," the first time to become a listed Amazon China pre-sale ranking, this is the first attempt to convert high-quality content into the output of an opening action. It was published in a very special way, knowing that by buying a group of 1000 joint publishers on the Internet, and paying for the book, each investor would get a privately-tailored book, a model that was a bit like a financial model. It is understood that although the introduction of this book has been registered in the rankings, but in fact it is not profitable, but this book not only stimulated the user to participate in the initiative to give feedback to users, but also let the commercial tentacles connected to the market level, from the point of view of communication, the effect of communication is greater

In fact, the knowledge has been quietly in the commercial exploration, on the two pictures.

The gold map and Baidu browser ads once in the know, you will find that the ads to the user experience is extremely cautious, the two ads are Internet products, color colors on the main color, trying to bring users 0 interference. On the Internet to search the next user information about the sidebar ads, almost no particularly objectionable feedback, should be said to be aware of the rigorous and rigorous audit of advertising is commendable. For a knowledge-based product, the content is particularly important, the increase in content will bring challenges to the knowledge of the product mechanism, but it will also bring large data opportunities, the use of specific topic structure relationships, optimization algorithms and advertising accurate recommendations will allow targeted users to browse ads appropriately, the ads as part of the content conveyed.

For example, a user in the mobile phone, mobile device topic active, B users in the emotional, sports topic active, then the advertising push will show two situations: A: Smart watch B: Adidas.

Advertising is the most traditional mode of profit, except that advertising knows that it is possible to generate profits in other ways.

No.1 Publishing

To produce and discuss on a topic.

What are we talking about when we start a business?

Topic # Computer Technology # How did I knock down 100,000 lines of code to become a hacker?

Topic # "The Art of saving, making money, spending money"

Introduction paid Download

About travel: Travel photography strategy Area Travel Introduction

About the game: Game development advanced strategy to quit Internet addiction strategy

About Health: Vegetarian Diet

Know the magazine

Knowledge of the daily, weekly and other product content aggregation, published in the form of magazines or fortnightly.

Know the column

Mining high-quality users, the collection of User column content, to create high-quality reading platform can be online probation, published under the book, and the author divided. (may be sprayed =o=)

Interview with No.2

Celebrity interviews

Invite celebrities in various fields including writers, celebrities, entrepreneurs, product managers, CEOs to know the interview alone set up the online interview area, the formation of interviews with guests as the theme of the group, for future knowledge of the group paving the road.

No.3 Games

The game is the Internet's most profitable profit model, from Tencent's earnings you can see that the game almost occupies half of Tencent's total income, micro-letter, MO All in the mobile end of the development of their own game, in view of the knowledge of the characteristics of products, so know the game should be closely subject to the knowledge of the main line is knowledge-type game.

Mobile games: Crazy Guess (idiom) chess Gobang Weiqi (Art of War) you draw, I guess.

Web Game

No.4 know the Round Table

Offline activities: Know the Internet Technology summit of the user's video

No.5 Platform

Venture Incubator: Solve Small Business small group of financing, human needs any Internet products have its core needs, users in the knowledge of the need to ask questions, want to obtain the information, find the answer, the quality of the answer the higher the user stickiness is better; Users to participate in the discussion based on their own experience and knowledge dissemination.

This divides the user into the question-type user and the answering user, the two types of users are different in the active area and the contribution way. The same thing is that they all approve, objections to express opinions, will also participate in the revision of each issue and supervision to come, particularly rare is in the knowledge of the user does not have a clear point, the traditional community to abandon the badge level, so that the user's every participation reflected in gratitude, approval.

It's a long way to go to become a giant internet product. Many people think that knowing the end of the ending has to hold the thigh, embrace into the giant bosom, in my opinion it is not better to all-inclusive development than adhere to the small and the United States, tamping the technology of the Internet field of high-quality users and adhere to high-quality content, accumulate product operation experience, do a program ape, Product Manager, designer favorite "Internet science and technology question community "Isn't it nice?"