Community and car: The two business nodes behind the "friend car Rental"

Online in April 2014, friends of the car rental, is now a rush to build a community sharing car rental platform, so that tenants can rent in the 1-kilometer range of vehicles they want to rent. Because the car rental industry is now the best time to develop, "Friends of the chief marketing Officer car rental merchant interpretation based on the online car rental industry is consistent with the sharing of economic laws." If the Airbnb is through the platform to connect the tenant and landlord, then friend Car rental is through the platform to the tenant and the owner of the connection, both belong to share the economic category. And the future of the sharing of the economy will usher in a breakout period. Now it's just the beginning, and startups will be springing up in the future based on the shared economic model. Because the sharing of the economy is not limited to one industry, any traditional industry has the opportunity to use the share of the economy to reshape the original industry, to bring new value to users. Friends Car rental from the line so far, in less than 8 months time, on the establishment of a service mechanism, covering the four city of an island (Beijing, Shanghai, Chengdu, Xiamen, Hainan Island) transcripts; Merchant said, friends of the car rental will be on this basis to the platform strategy, to create a more imaginative car rental platform. So how to build? Car rental in the public rental scene and the community car rental scene, friends car rental more inclined to share a car rental community. According to merchant translation, based on the Community sharing car rental model has two important scene entrance, one is the vehicle scene, the second is the community scene, based on these two car rental scene, the friend car rental can have the bigger development space. The premise of successfully renting a car in the above two scenarios is to provide a set of quality service protection. This safeguard mechanism is embodied in two aspects: first of all the vehicles in the platform will be ranked according to the price sorting mechanism, the price mechanism to achieve the main two functions, so that owners earn money, so that tenants rent to the price of their own vehicles; the second is the LBS positioning function, so that the tenant in the range of 1-kilometer fast rental car. If the role of the friend car rental platform is to connect the owner and tenant, then the price mechanism and lbs to solve the connection between the two ends of the specific value of the problem. Then the tenant to pay a certain deposit to the platform, the two sides agreed to take the car location, the car rental scene in the community, the car rental in the community, in the Community return car. According to merchant translation, through friends Car rental platform, each vehicle owner per month on average daily minimum rental price of 100 yuan, the income will be between 3000 to 5000 yuan. In the domestic one or two-line city, high-income families will have two to three cars, a common household car cost of raising cars in about 20,000 yuan per year, two vehicles in around 40,000. The cost of these vehicles, including oil, parking fees, insurance and so on, combined will be a small amount of expenditure. And if the idle vehicle resources on the friends of the car rental platform, for owners, not only a certain monthly income, but also the use of vehicles idle resources. Once the owner of the vehicle through the Platform standard audit, you can hang on the platform at any time to rent, very flexible and convenient. At the same time, friends of the car rental in order to allow tenants and owners to obtain a better service experience, has with the German Allianz Insurance Rescue group and the domesticSome well-known insurance companies to cooperate to ensure that tenants and owners in the unpredictable small probability of accidents to give insurance and road rescue protection. In merchant translation, the platform is originally to the owner of a certain percentage. But at present, in order to provide a better service experience, friends car rental will be on the tenant side and owners to implement a free strategy. So how to make a profit? "The Community share car rental model occupies two important entrances, one is the community entrance, one is the vehicle entrance, based on these two important entrances, along with the friend car rental platform scale further expansion, will gradually derive other new business model." Friends Car rental will not be on the C-side to explore the profit model. Based on the vehicle entrance scene, friends of the car rental platform to master the owners and tenants of personal, trading and other behavioral data such as information, then Friends Car rental will consider in the car after the service market to explore the profit model, such as auto finance, door-to-door car wash, vehicle maintenance and other services. Based on the community entrance scenario, friends will try to get into the last kilometer of the community service, or even the business services in the future, which may become the future business model of friends renting a car. Friends now want to hire a car has completed a round of 10 million dollars in financing, financing in addition to marketing and the introduction of talent, but also will be a large number of funds on the platform of tenants and owners, so that they enjoy a quality service experience. Business profitability is the next issue to consider, the current friend car rental is the main goal is to serve good tenants and owners, "Merchant said. (via fast carp translation/fast carp)