Community effort

Last year, we've looked at companies on the market for smart phone pictures, Finally chose the Investment tool type Camera360. Although there are many tools on the market, but Camera360 from the camera application, the user's behavior to move forward a step, so that users from the beginning to form a habit of taking pictures, cultivate a good user habits, the future is more likely to extend.

Community effort

The value produced by the picture is very important to us. But from the current situation, the timing and perspective of start-up companies is very important. In the first half of 2011 began the big hot mobile phone picture sharing community, now more than a year, no one can grow up, basically belong to merge state.

At present, mobile internet community products only Sina Weibo, micro-letter and mobile phone q Q, as well as strangers Friends (Mo category) and other types of products can form a larger scale. The first few are basically internet users to mobile internet translation of large companies, strangers are mobile internet a new strong demand, Q Q in the early days of the internet is very similar to the popular stage.

Therefore, in my opinion, now the start-up companies to the community's point of view into the picture market, is not. In 3G users or less time to do the community, primitive accumulation of users may not be much, resulting in the interaction is not strong enough to spend more energy or money, it is very difficult. In turn, we are more optimistic about the angle of the tool, in the current user is very concerned about the flow of the case to do tool-type products, or even stand-alone applications, easy to accumulate users, thereby reducing the multiplier.

Gobi bullish picture in the mobile internet era of great effect, will continue to layout pictures related to the industry's key points. For example, the popular Pinterset mode on the Internet, image search, the vertical website of creative class pictures, etc., are the points of concern in Gobi.

Greater tool space

After the rise of mobile internet, with the user's use and demand come out, there are many new business models come out. The entrepreneurial team has no fixed road to go, according to the needs of users feedback, and constantly adjust their products, this is the most important.

In our view, the development of pictures in the mobile internet age, the future development path may be from tools to cloud evolution, but the next step is to enter the community or to other directions, you need to combine the industry and the development of the company, and so more users use smartphones or other products before they know that there may be a new model.

Pure stand-alone tools certainly don't have a big future. The opportunity is that once the user uses your tools to produce content, it may just be on the local machine, but you can guide the user to your cloud. Only when users put content in the cloud, you and the user's relationship is more closely, the user's behavior you will know a lot, so that your product account system out. But the next development, the community may be a better direction, but may not necessarily do the community. Because different users use your tools to produce content, will form a variety of interactions, there may be many vertical subdivision, there is a lot of imagination.

In contrast, we believe that the future space of the tool-type entrants will be more open than the direct construction of the community's entrants. We can learn from the development trajectory of the Internet: the internet has just started a lot of tools, most of them do not want to know how to do, and now look back, are in the process of doing to find the direction. The development of mobile Internet is the same, but it depends on whether the team has enough learning ability.