Community O2O and local life platform: A beautiful sky, a walk on the ground

Community O2O recently become a hot market, a large wave of community O2O concept products by the market and capital of the hot, including the transformation of Community users daily communication of the buzz community, but also directly into the community service Aunt help, Love chef and so on. From the service project, the community O2O and the original local life platform has a striking similarity, then the community O2O will really impact the local life platform? The local life service already has 58 same city listed company, the community O2O can win the new opportunity in the capital and the user aspect?

From the dispute of resources to the entrance

Whether O2O or traditional 58 of the same city mode of local service platform are required offline traditional shop online, especially for the traditional net degree of the service sector is not high. For users, community O2O are almost the same as the 58 local service platforms, so community O2O if they really want to rise means they have to grab 58 of the existing markets.

Compete for the market at the user level, while the two sides compete for limited offline sales or service business resources. It is possible to suppress a place online only if resources are fully occupied online. The core of the dispute between community O2O and local life service is the contention of resources under the line, and the local life service platform after many years of operating a family has enough offline resources, the next step needs to do is simply to comb these mixed resources, select the credibility of high enterprises to focus on cooperation. and community O2O need to start from scratch to develop offline resources, in the progress of the two are not above a stall.

In terms of resources to be able to completely suppress each other, and then to become the contention for user access. Iron elder brother See 58 with the city Xiaohua, had asked each other 58 how to view the Community O2O impact, the other side not hesitate to say that is the entrance dispute. For users, some community O2O especially service O2O is the consumption frequency of lower services, such as hourly, chef cooking and so on, its use frequency often in one to two times a week. On the other, the local service platform due to cover a wide range of services and many, basically covers the user life of all aspects, moving, looking for a house, looking for a part-time job, looking for work, etc., which belongs to the high-frequency use of tools. High-frequency secondary immediately visible user access importance. Of course, community O2O not do not want to do local Service all-inclusive project category, just on the one hand, the market superstition Vertical subdivision of the work will have a better story, on the other hand, it is easy to quickly get the brand identity, and then if it is a single category of combat, it is difficult with 58 such a

A fly in the sky a walk in the ground

Community O2O aims to integrate community-owned sales and service personnel as the main means. And the general community can be through the mobile end of the basic call services are mainly young people, the majority of the community within the elderly still difficult to take into account. We can see that recent community O2O concept products are almost always storytelling with young people as their main target. Although the story is good, the number of young people within the community and the time of young users is full of uncertainty, the result is a lot of users, but user behavior is difficult to activate. Community O2O is basically a beautiful kite flying in the sky.

The local life platform is not painful, with 58 of the city as an example, this year began in the low-end recruitment and rental issues, claiming to become the first recruitment vertical field. Other advantages, such as domestic services, continue to maintain their advantages and begin to use various ways to increase the credibility of their posts. Tico Home An aunt generation is also in the local life platform to find work, to know that she did not at home in the net. Local life platform from the recruitment and rental two users just need to start, step by step close to the user. In contrast, the community o2o like a beautiful kite flying in the sky, waiting for the capital of the rope after the collapse to see how long it can fly.

Local life platform buys community O2O into the mainstream

Although Iron elder brother is not very optimistic about part of vertical domain Community O2O project, but community O2O in the mobile end of exploration is very worthy of affirmation. And then the community O2O if you want to go completely with the local service platform is not a good choice.

58 with the city Xiaohua had chatted with Tico this topic, the future who was destroyed a short period of time is unlikely, rather than to cooperate. The Local service platform has the flow and the resources support, the community O2O has the high quality customer resources which the vertical subdivision domain, if both sides can realize the resources sharing, is a good thing for both sides.

The two sides of the service project has a high overlap, offline shops will also have a larger overlap, for users it is difficult to find out the difference of their projects. And with the local life platform mobile, 58 with the city will also release a series of cooperation with Tencent details, community O2O will be greatly impacted. And then will usher in local life platform to buy community O2O Peak.

Brother Iron still appreciates the intensive cultivation of community O2O in some vertical subdivision areas, but its weakness is difficult to confront with the comprehensive local Service platform. Of course, the local life platform should learn community O2O on the mobile side of the exploration, the future is still bright.