Comparison and analysis of internal link optimization in website

The optimization of Web site structure has two meanings, one is physical structure and the other is logical structure.

The physical structure of a website refers to the structure of the site's real directory and the location of the files it stores.

Generally speaking, a good physical structure can have two kinds, one is flat, that is, all Web pages exist under the root directory. Like this:

Http://www.xxx.com/pageA.html

Http://www.xxx.com/pageB.html

Http://www.xxx.com/pageC.html

...... All of these pages are at the root level, forming a flat physical structure.

This is more suitable for small web sites, because if too many files are placed in the root directory, the production and maintenance are more cumbersome, easy to confuse.

The second is the tree structure, that is, the root directory into multiple channels, or categories, directories, and so on, no matter what the name is, it is a meaning, and then put on each channel under the channel on the page. For example, the channel is divided into:

http://www.xxx.com/cat1/

http://www.xxx.com/cat2/

http://www.xxx.com/cat3/

......

Put the specific content page under the channel:

Http://www.xxx.com/cat1/pageA.html

Http://www.xxx.com/cat1/pageB.html

Http://www.xxx.com/cat1/pageC.html

......

The second meaning of the structure of a Web site refers to the logical structure or link structure, which is a logical or linked network Diagram formed by a link within a Web page.

The better case is that the logical structure is consistent with the tree-type physical structure in front of it:

Homepage link to all channels home

The home page is generally not directly linked to the content page, unless you are very interested in pushing a few special pages

All channel home pages are connected to other channels

The Channel home page is connected back to the website

The channel homepage is also connected to a content page that belongs to its own channel

The Channel home page is generally not attached to a content page that belongs to another channel

All content pages are connected to the Web site home page

All content pages are connected to their top level channel home page

Content pages can be linked to other content pages of the same channel

Content pages are generally not connected to other channels

Content pages In some cases, you can connect to the content pages of other channels with the appropriate keywords

Channel Formation theme

Read the preceding sentences carefully, and you can clearly see that these links will naturally form a tree-like network Diagram, and this logical or linked network can coincide with the physical structure, or it can be different. For example, flat-type physical structure Web sites can also be linked to form a logical tree structure.

What is more important to search engines is the logical structure formed by links.

Many people have misunderstood that the physical structure of the Web page is not easy to be indexed by search engines. For example

Http://www.xxx.com/cat1/cat1-1/cat1-1-1/pageA.html

Like such a deep directory structure of the Web page, is not easy to be included? That's not necessarily true, if this page has a link on the homepage of the website, it is only a level two page after the homepage for the search engine.

The easy or not to be included is the distance from the home page several clicks, not its physical location.

For a slightly larger site, the general tree-type logical structure of the site is relatively good.

From my view of the site to judge, the domestic large people's website logical thinking is more clear, so most Chinese websites are made according to this structure. In fact, there are a lot of English web site logic structure is really quite messy.