Comparison of marketing agents and marketing tools

Most people in the study of marketing, will choose to focus on the means and technology, such as advertising channels, lottery, create online and offline activities and so on. In fact not the case, the subject of marketing is more extensive, such as physical products (Aoi, hanging wire counter-attack, endorsement for themselves, follow your heart, etc., are more popular collective personality.

Congenital conditions are good. Look handsome itself is just need; funny, taboo and other elements itself has a topic effect.

Which well-known brand of money, which look handsome, which live better?

More money

Health products: To achieve the best known results, overwhelming the advertising is the most simple and crude way, but often have to meet another condition - people stupid. The era of multi-modal marketing of health care products seems to have gone forever.

Congenital conditions are good

Durex: Just needed. Sex is a mysterious taboo topic in China. The Internet has given the subculture a lot of space, pan-topic in this period will naturally be tide-like concern.

Live well

Jumei excellent products: the topic. Handsome offensive, endorsement for their own, easy to get the viscosity of a large group of girls.

Thai 囧: different styles of big-name combinations, three-dimensional image, explosion-intensive.

In general, the above three conditions are best accounted for at least two, in order to form a good marketing effect. For example, the same is a large-scale advertising, why add more popular among people, health products have been disgusted? Because more treasure more money, but also close to live a particularly good "collective good" voice of China, So successful counterattack.

Okamoto aiming is just needed, also has excellent natural conditions, the product is even more useful than Durex, but why Durex wind and water, Okamoto but tepid? Durex content marketing mix out the topic offensive, with high quality The text makes taboo and funny together, greatly increased the subject of marketing, the combination of Shuangjian must be a multiplication effect, Okamoto can only catch up.

The strategy of the United States and the United States is a good product more than a typical handsome plus live a good job, taking into account the advertising of terrestrial and television ads, congenital conditions accounted for just and handsome offensive, "for their own endorsement," "I can prove who this is Era "hit the collective personality of the micro-film works. Three-pronged approach, not fire will not work. The current short board is not enough humor. However, with the "every day up", "Variety Big show" and other high-quality variety shows closely integrated to make up for Chen Europe I am not at all funny short board.

In the homogenization of products and how to stand out when it is serious? The simplest and most effective way is to pull those who have souls, employing souls to give the product soul. For example, where off, what is the soul of a t-shirt, but pulled Han Yu Li Chun is different, and immediately became the symbol of "freedom and dauntlessness," the contemporary young man's g point was hit rubbish. This has to make people think of celebrity endorsement strategy. Most of the celebrity artists are nothing more than money and beauty, they are not symbolic collective personality, so many of the products to find a star no brand at all. This endorsement is nothing more than to prove that their products are not only the street side, but still thousands of miles away from the brand.

However, there are three conditions only one of the well-known brands. Melatonin in health care products, with "two to burst" advertising content flooding into disaster but later hit the contemporary emptiness, with a joke color psychology, also enjoys popular support. There are similar examples of "the most dazzling ethnic style" and other songs to promote the culture of urban and rural areas, they are greatly addicted to the literary young people, high popularity. This is an interesting place for the general public in China.

Reeling brand to counterattack, it is best to work hard from the "good", "live well" is a brand of emotional intelligence. Looking forward to 2013, I am afraid that only the brand that can be popular without any conditions - learning wine. So, want to learn from other people's marketing tools, we must fully analyze their own differences in the nature of the hardware, tailored counter-attack.