Consciously exert the influence of network in the course of website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Zhao Tian, deputy editor-in-chief of Sina Network

It is a great opportunity to have a chance to communicate with the general, director Liu and industry experts and colleagues in the meeting today. Have not prepared before, just know to speak network influence, so I won't speak strategically, I will speak some of our website operation process our understanding, and how we consciously exert our industry influence, can match with the development of national Harmonious society and the request of scientific development view.

Over time, media industry, including paper media and network media in the past two or three years has changed very large, there are several main directions, the last two years, first of all, a blog for the representative of the rise of the Web2.0, rewriting the media from a single direction to the mass transmission, into the public and the public directly spread. At the beginning, the Internet has a similar forum, BBS, chat room and other interactive functions, but never an interactive function like a blog in the eyes of netizens occupy an important position. At the same time, the dissemination of information plays an increasingly important role, like last year, we appeared on the Sina Internet Yapeng about his girl's lip, and the star on the website of his divorce news. Many people use blogs as their media platforms. Today we talk about the influence of network media, not only to reprint and integrate traditional media television and other information, many people through our media to put personal influence on the Internet media amplification. Now the influence of Internet media is very different from the media influence we understand before, which is the change of network media influence.

Second, the Internet has entered the era of broadband, more than 100 million netizens have used broadband Internet access. Broadband represents the way the Internet can host videos other than pictures and text. In the past year or so, the popularity of podcasts, video not only can use radio, television video, audio, there are many users to make their own content through the Internet, just over a year's time, from the original static pictures and text, network media transmission form into a video of the way, this is a start. We see a lot of products in the form. Network media is groping the beginning, in the next year or two, the video transmission form to the Chinese network media influence, to our network influence is no longer the simple static influence, has some dynamics, either is the interaction, or is the more colorful visual, the hearing stimulates the user.

Third, from the PC Internet to the wireless internet. Over the last year or so, wireless internet has grown greatly. At the beginning, we use mobile phones to send text messages, and now we get more and more mobile phones online. Some data say, almost more than 30 million Internet users, some with the internet overlap, a part is never on the Internet users, including many high school, university students, there are many outside the mobile phone to contact the Internet, this is the new trend of the Internet development. Its influence may have been before many people think that internet users are white-collar, elite, is a small number of people in the home, in the office, in the Internet cafes. Mobile phone users than the Internet users, if these users really contact the Internet through mobile phones, the entire population will have a big increase in coverage. Network influence is no longer the traditional Internet users through the computer, users from the computer to the mobile phone, with the advent of 3G, will extend to more terminals. The network influence is expanding, involves the crowd and the dissemination channel and the medium way produces the very big change, this some changes, we as the Internet industry practitioner, we have the feeling, simultaneously we use our work to push this one change. We track the needs of users, in adapting to network changes, network influence in the future should be more and more big, how to do a good job of management and control, is a big topic for all practitioners.

In addition, we have just talked about the internet interaction. Yesterday I read a magazine with some figures, which are very attractive. I used to communicate with many from the paper media, a lot of paper media is worried, paper media will not go to decline? There is a view that the paper media do not confine themselves to me is a newspaper or a magazine, in fact, through the strength of your team can be a lot of information and news to create, the release of the original form of paper media. Many people think that the future paper media, or what the newspaper, but the way the spread of the internet and mobile phones, users touch your form some changes. The New York Times was very successful, but the United States newspaper industry in the Internet in the most advanced, the latest, now the New York Times web site is the world's 11th-largest site, the New York Times web site is roughly equivalent to the Chinese portal, a traditional Web site can be like a portal to benefit, accounting for the New York Times Group revenue of 7% To 8%. The New York Times Network Media has done a good job. Foreign comparative advanced experience should provide a reference for China's traditional media and network media towards common development and integration.

Finally, we introduce Sina's influence on our own network and how to manage its influence more consciously and effectively in the next step.

Just now, what has been mentioned consciously and effectively, these two words are very meaningful, now news browsing is no longer the main purpose of Internet users to access the Web, in fact, using search, mailbox, instant Messaging, some of these tools, transmission or information. When he searches, he pays attention to the Star news, searches the news, but renders it in a form unlike the previous one, and it uses other means to sift through what he wants. Sina is doing well in this piece. Conscious management influence, that's how we look. As a responsible news media, Sina most of the Internet content production staff was formerly the traditional media, the media practitioners come over, we are educated in professional journalism, while the information published in Sina Thousands of Internet users see the significance of the important, they are also aware of. Sina has an eight-course policy. We have in the last year or two, because we have a lot of influence, we have made some emphasis on the character, many times we do not emphasize that the fast is the first, we emphasize that accuracy is the first place. Because a very small error message has been released that has a huge impact on a company, stock market, and industry, we think accuracy is more important than fast. If we choose quickly and accurately, we would rather sacrifice speed, we must be accurate. From the consciousness, recognizes our influence, requires each employee to be able to control oneself in the work position the performance, has some truly accurate, the normative information spreads through the Internet. This is a conscious management of the impact of the Sina network of an understanding.

In addition, how to manage effectively? We should be accountable to the public and assume the responsibility of the Internet media. Most of the time, the company system and training did not keep up, you want to manage your influence, but in fact you can not do very effective management, is your system cannot keep up. In this piece of the system, after a long period of exploration, has drawn up a lot of regulations, such as positive, negative news, self-production news and so on how to deal with, we have a neutral system. This system follows the development of network media constantly adjust, before more management is the media's manuscript, now the blog appeared, there is a huge amount of blog posts, how do we manage it? The system of advancing with the Times is an important indicator of effective management influence. We constantly adjust and update our management system, system, we hope that the greatest extent not only to play the influence of our network media, while not let the network media influence to go in the direction. This is the Sina network media in its own operation of some simple experience, very early, because not prepared. I hope the expert will correct me.