Content for the king, outside the chain for the emperor. There's almost no chain.

As the saying goes: "Content is king, outside chain is emperor." "There's almost nothing inside the chain. So many novice webmaster are the site SEO optimization is to constantly increase the chain, and constantly increase the content of the site, but, if the optimization of excessive, these pay will not be the site weight and keyword ranking Help. In fact, there is no good inside the chain of construction, not a good site stronghold, and more network promotion and outside the chain of release are not sustainable development.

The internal chain of the site is important:

First, the inner chain can be directly deployed on the corporate web site, more controllable than the outside chain. and good internal links to help PR transmission and distribution, the average site authority, to optimize the site structure and positioning, is conducive to highlighting the core advantages of the site and clear site theme, but also conducive to control costs for enterprises and so on.

Second, the fragmentation of the era, the explosion of information is everywhere, people search and access to information costs greatly reduced, the choice of more abundant. If your site is not perfect within the chain, it will let users in the information island state, which will fundamentally affect the user experience. Reasonable inner chain is the organic part of website navigation, it can help visitors find and reference relevant information more conveniently, avoid the dead end of browsing, satisfy the user's need, improve the website user experience, and thus reduce the rate of visitors jumping out. Especially in the case of lengthy articles, the internal chain is more necessary to set up.

In addition, search engine spiders are relying on the crawling site within the chain, a reasonable site within the chain building to help improve the site page rate and target keyword rankings, it is very obvious. Do a good job in the chain, to improve the site to promote the results and site visits, but also to increase the weight and so on, but also to increase the content of the site is an important method of relevance.

In addition, there is a reasonable chain of articles will generally be found by search engines as the content of higher quality, so that the image of the site to enhance.

The inner chain of the website is so important that we must attach importance to it. This requires attention to the following several internal chain construction details:

1, the site's logo, pictures, navigation, important articles, FAQs, etc. can be added according to the need for the chain, to increase the relevance of the site to point to facilitate users to return to the relevant page at any time.

2, according to the inside of the page of the picture inside the chain need to increase ALT text label, another need to pay attention to the key words within the chain can not, an article can be convenient for users to browse.

3, the article can be set 1 to 3 static tag or hot keyword, with tag to increase the inner chain and improve the user experience.

4, the site inside the chain to keep in mind flooding, depth and application of excessive, such as a text keyword has one or three links can be, a Web page within the chain to limit a certain number and so on.

5, the chain to prevent dead chain and broken chain, to ensure the speed of the chain and normal access is very important.

6, within the chain also to ensure the uniqueness of ORL to facilitate search engine identification and judgment.

For the site Seoer, the site is not a chicken-like unnecessary existence, it needs to work with the site SEO other optimization works, but also need our perseverance to adhere to the construction. Only do a good job in the site chain optimization, to ensure good site base Camp excellent, in order to allow more network promotion and related outside the chain really play its role in order to truly provide site users with more and more practical value, in order to truly improve the site collection and ranking, can truly achieve the Web site marketing revenue-generating business goals.