Continuously surpass domestic and foreign enterprises to cultivate social responsibility course

At the end of 2012, the topic of corporate Social responsibility (CSR) quickly went hot. December 8, 2012, Intel issued the "2010-2011 Intel China CSR Report", China Poly Group, Harbin Electric Factory Limited liability company, China Huafu Trade Development Group and other Central enterprises have released the first social Responsibility report. In addition, the 2012 white Paper on CSR in China was freshly released at the Five China CSR Summit held on December 20, 2012.

"The CSR report issued by Chinese companies has seen a" blowout "growth since 2006, with a rapid increase from 32 in 2006 to 1006 in 2012. ZHONGHONGWU, director of CSR Research Center, told reporters that at present domestic and foreign enterprises in the corporate social responsibility of active efforts, it is worth affirming.

Social responsibility falls into practice

Zhonghongwu, the 2012 white Paper on CSR in China selected 885 studies from 1006 reports, It was found that the average of CSR reports in China rose from 29.8 in 2011 to 31.7 in 2012, and that Chinese companies were also in line with international standards in the disclosure of social responsibility information.

From the industry point of view, communications services, special equipment manufacturing, power supply and other industries CSR report scored significantly ahead of other industries, real estate development, industrial chemical manufacturing industry, such as low average level. In addition, from the nature of the enterprise, the Central Enterprise CSR report scored ahead of other enterprises.

From the Social Responsibility report published by many enterprises, we can see that ecological environment protection, public welfare activities, volunteer activities and guiding the sustainable development of industrial chain are the main contents.

The 2011-2012 Intel China CSR Report has identified Intel's CSR strategy in China by leading technological innovation, promoting industrial innovation and catalyzing social innovation to achieve shared value. The report comprehensively expounds Intel's CSR strategy in the areas of education, public welfare, volunteering, environmental protection and SME innovation, and details Intel's operations and CSR performance in China, from technological innovation, Industrial innovation and social innovation have demonstrated the corporate social responsibility of Intel China and its subsidiaries.

Harbin Electric Machinery Factory Limited liability company issued the first social responsibility report that, as the SASAC subordinate power generation equipment manufacturing key enterprises, the company focused on energy conservation and environmental protection, pay attention to economic and social benefits of balance, to vigorously develop clean and efficient power generation equipment as the industrial structure adjustment direction. China Poly Group in the first social responsibility report of the "Social Performance" chapter, reviewed the China Poly Group in staff development and public charity and other aspects of the positive efforts. The group has long been committed to needy, caring for society, dedication and love and other public welfare activities, the courage to assume social responsibility, set a good social image. In particular, "and the Fund" project, has become China's Poly group Public Welfare Philanthropy banner.

Constantly innovate the connotation of social responsibility

What is the social responsibility of the enterprise? Donations, donations and the provision of various forms of sponsorship are clearly part of the initial stage of corporate social responsibility. At present, the enterprise with the leading position extends the connotation of CSR to lead and catalyze the construction of enterprise's social responsibility ecological system.

"Intel's corporate Social responsibility has entered the 3.0 era. Intel China Executive Director Go Jun told reporters that corporate social responsibility has gone through three stages of development at Intel. The first stage is the primary stage of charity and public welfare Activities (CSR1.0), the second stage is to take the CSR as an important part of the overall strategy and the CSR2.0 stage of the business development, and the third stage is to systematically catalyze the CSR3.0 stage of social innovation.

"Enterprise citizens only establish from the" Alone "to" and the world, "the lofty ambition, can truly evolve into the evergreen social citizens. "The core of the Intel CSR3.0 phase is to socialize corporate responsibility and allow more companies to join in," Go Jun. Through Intel's efforts to promote division of work, Cross-border cooperation, so that more enterprises into the cause of social responsibility, to help enterprises solve major social problems. In this process, Intel hopes to play a leading and catalytic role as an advocate, practitioner and forerunner of social innovation. To this end, Intel initiative to set up a digital Enterprise Volunteer Alliance, and has been a number of well-known enterprises in response, in addition to its "cloud public welfare" platform has also begun to operate.

Lenovo's senior vice president and China president Chen Xudong said Lenovo pursues the sustainable development of enterprises and strives to "make the world a better place for Lenovo". In order to achieve this goal, Lenovo to the corporate social responsibility to the height of the strategy, in providing customers with the best quality products and services at the same time, the full implementation of the stakeholders, the environment and social responsibility.

"We hope to create a better future for green technology." To that end, Chen Xudong said, Lenovo has developed a radical and achievable environmental goal involving all the business aspects of Lenovo. Lenovo is committed to reducing the impact of every aspect of the product lifecycle on the environment, together with partners in the industrial chain to address climate change, reduce ecological footprint, through the use of professional advantages, to provide a green solution for the sustainable development of society.

Balance economic and social benefits

Many people feel that corporate social responsibility is a kind of "burning money" behavior. In that case, how do enterprises strike a balance between economic and social benefits in fulfilling their social responsibilities? How to integrate corporate social responsibility into the management and decision-making process, constantly challenge themselves, innovation and development? This is a big issue in front of the enterprise.

Go Jun said that how to balance the economic and social benefits of corporate social responsibility, from Intel's experience, mainly focused on three aspects. First, Intel's corporate social responsibility has risen from a tactical level to a strategic level, becoming an integral part of the company's overall strategy. While emphasizing economic performance, Intel attaches great importance to social benefits and integrates social mission into corporate mission. Second, Intel's corporate responsibility is also linked to innovation, dedicated to leveraging technology and creativity to address global challenges and to find innovative ways to solve problems. Again, Intel is based on promoting corporate responsibility socialization, in practice, with a broader vision, the government, social organizations and business partners to establish new strategies, new ideas and new organizational structure, to solve various social problems, to promote corporate behavior as a broad and long-term social action, in order to achieve a higher level of social innovation.

Over the years, China Mobile in the group up and down the corporate social responsibility to carry out the management system and long-term mechanism, and strive to promote corporate social responsibility in many aspects of solid performance. Li, China Mobile's president, also won the 2012 China CSR Outstanding Entrepreneur Award, promulgated by the Chinese Corporate Social Responsibility summit.

Li that the implementation of corporate social responsibility can take into account economic and social benefits. China Mobile will further deepen the harmonious development strategy of the Central Enterprise, strive to promote innovation and sustainable development, push forward the fulfillment of social responsibility and the close combination of enterprise's own strategy and operation, and promote the sustainable development of economy, society and environment through the practice of social responsibility of innovation.